Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Sornali Saha

Team Leader
Hyderabad

Summary

Team Leader with a flexible and analytical approach to problem-solving. A decisive leader focused on optimizing processes and streamlining operations for team efficiency. Exceptional track record in client relations, driving initiatives from conception to completion while maintaining quality standards and timelines. Skilled in project planning, scheduling, and oversight, with advanced expertise in client relations and documentation. Strong communicator adept at building and nurturing productive relationships.

Big picture focus with excellence in communicating goals and vision to succeed. Problem solver, networker, and consensus builder.

Overview

8
8
years of professional experience
2017
2017
years of post-secondary education
4
4
Languages

Work History

Team Leader

Cognizant Technologies Solutions
03.2025 - Current
  • Working for Client US Bank Mortgage Loan Search Campaigns Optimization (Google Ads/Bing/Search Ads).
  • Creating New Campaigns and other entities as per the Product Requirement.
  • Keyword Planner, Volume Reports, Audience targeting, Negative keywords planner, Search Team reports.
  • Working on final URL redirects to make sure customers are not landing on 404 error pages.
  • Planning Ads Headlines and Description as per available products.
  • Report creation YoY/ MoM for campaign performance.
  • Early read reports for bid strategies and new campaigns launch.
  • Suggesting bid strategies type as per the campaign's goal and setting the targets accordingly.
  • Working on monthly budget allocation for campaigns ($425,0000).
  • Recommendation to improve Ad serving and whole account changes to receive more conversions (floodlight).
  • Worked on Jira Board for creation of stories and issues.
  • Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.
  • Mentored junior members, helping them develop their leadership potential and advance in their careers.
  • Empowered team members by delegating responsibilities according to individual strengths and areas of expertise.
  • Established open and professional relationships with team members to achieve quick resolutions for various issues.
  • Increased customer satisfaction ratings by closely monitoring service quality standards and addressing any issues promptly.
  • Streamlined workflows for increased efficiency, reducing turnaround times for critical tasks.

Digital Media Senior Associate

Google Operations Center
05.2020 - Current
  • Manage support tickets via email and chat for SA360 platinum clients.
  • Enhanced performance through solutions in Search Ads 360.
  • Advanced troubleshooting for Google Ads (search ads), SA360, and Campaign Manager 360.
  • Analyzed bid strategy effectiveness to optimize performance for search ads campaigns.
  • Managed campaign setup for NA, EMEA, and APAC to drive B2B solutions in the SA360 platform.
  • Developing ad campaigns for optimization.
  • Assess reports, task trends for optimal solutions (Bids, Budgets).
  • Created comprehensive reports on audience insights and campaign effectiveness.
  • Creating inventory templates, rules, conversions upload, bid strategy, and budget plans; tracking templates; and optimizing the search campaigns.
  • Handled urgent situations during weekends successfully.
  • Revealed crucial insights through specialized research on diverse market segments.
  • Adhered to standard procedures for escalating unresolved issues. Being in touch continuously with the product team and engineering team to work together on complex and escalation tickets.
  • Reviewed junior associates' work to identify and address knowledge gaps and provide them proper product trainings.

Business Operation Associate

Accenture Solution Pvt Ltd
02.2019 - 05.2020
  • Same as Digital Media Senior Associate

Assistant Managing Editor

OMICS International
07.2017 - 10.2018
  • Checking respective Journal email correspondence, Journal web pages and providing the immediate response based on the requirement
  • Following the activities of the Editorial Board members and assisting them in assigning reviewers for received submissions as needed
  • Maintaining a continuous flow of the manuscripts without any delay right from submission to the galley proof generation
  • Editing and proofreading of manuscripts at the production stage
  • Managing uniformity in Issue release, campaigning to promote the journal, collecting relevant data and developing a database of Editors, reviewers, and authors is a part of the regular duty of an Editorial Assistant
  • Proofed written works, shaped content and helped improve overall work quality

Education

Msc - Microbiology

Mits School of Biotechnology

Skills

    Google Ads

    Search Ads 360

    Google Analytics 360

    Google Analytics 4

    Campaign Manager 360

    Adobe

Awards

  • Star Award, 04/01/21
  • GOC Hero, 04/01/21
  • High Five Award, 06/01/21
  • Touchstone Award, 08/01/21
  • Touchstone Award, 01/01/22
  • Touchstone Award, 02/01/22
  • Touchstone Award, 07/01/22

Timeline

Team Leader

Cognizant Technologies Solutions
03.2025 - Current

Digital Media Senior Associate

Google Operations Center
05.2020 - Current

Business Operation Associate

Accenture Solution Pvt Ltd
02.2019 - 05.2020

Assistant Managing Editor

OMICS International
07.2017 - 10.2018

Msc - Microbiology

Mits School of Biotechnology

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