Summary
Overview
Work History
Education
Skills
Timeline
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Sornavelu S

Sornavelu S

Tirunelveli

Summary

Dynamic Business Development Manager with a proven track record at Shona Silks and Readymades, adept in strategic partnerships and analytical skills. Excelled in boosting sales through innovative marketing strategies and streamlining Amazon's catalog process, achieving a 75% reduction in errors. Known for exceptional project management and adaptability, consistently surpassing performance targets.

Overview

5
5
years of professional experience

Work History

Business Development Manager

Shona silks and readymades
Tirunelveli
09.2022 - Current
  • Established relationships with key decision-makers within the customer's organization to promote growth and retention.
  • Generated new business with marketing initiatives and strategic plans.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Negotiated and closed long-term agreements with new clients in the assigned territory.
  • Reached out to potential customers via telephone, email, and in-person inquiries.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.
  • Boosted marketing, reviewed pricing strategies, and expanded distribution channels to increase sales revenue.
  • Scheduled and implemented product promotions in accordance with available inventory and staff resources.
  • Developed process to analyze customer data and feedback data, and incorporate insights into product development strategies.
  • Organized promotional events and interacted with the community to increase sales volume.
  • Built relationships with customers and the community to establish long-term business interactions.
  • Maintained planned business operations and control over expenses while identifying opportunities to grow the business.

Catalog Associate

Amazon
Chennai
11.2019 - 08.2022
  • Managed product listing and catalogs on the Amazon platform to ensure accuracy and completeness with company standards.
  • Regularly monitoring the updates on product title, description, images, and specifications to enhance customer experience and drive sales.
  • Resolved catalog-related issues and inquiries from vendors and internal teams in a timely manner.
  • Received recognitions for resolving a critical catalog issue out of the shift timing that improved product visibility and sales.
  • Consistently met my performance targets for catalog accuracy and completeness.
  • Contributed in process involvement initiatives, enhancing catalog management and streamlined process for updating product listing, reducing errors by 30%.
  • Implemented automation to streamline the process of receiving live customer orders, communicating them to vendors, and managing them through the checkout process. This initiative resulted in a 75% reduction in errors and a 60% decrease in required human resources.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Applied effective time management techniques to meet tight deadlines.

Education

MBA - Strategic Sourcing

PSG Institute of Management
Coimbatore
07-2022

Bachelor of Technology - Biotechnology

SRM University
Chennai
07-2019

Skills

  • Strategic Partnerships
  • Performance Evaluations
  • Promotional planning
  • Project management
  • Adaptability
  • Analytical skills
  • Database Administration
  • Product categorization
  • Team Collaboration

Timeline

Business Development Manager

Shona silks and readymades
09.2022 - Current

Catalog Associate

Amazon
11.2019 - 08.2022

MBA - Strategic Sourcing

PSG Institute of Management

Bachelor of Technology - Biotechnology

SRM University

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Sornavelu S