Soubhagya Ranjan Swain

• Managed activation plans for product launches.
• Collaborated with external agencies to create compelling promotional materials that drove consumer engagement.
• Drive market visibility
• Vendor coordination for Workforce deployment
  Timely conducting RTB refresher and other consumer scheme to regular & Temporary manpower on a regular basis.
• Driving Tertiary sales & coordinating with agencies for timely reporting.
• Vendor Coordination for Branding & Marketing Element Installation.
• TSM/DSM Team Coordination for Execution & Activation with the right set of local & upcountry outlets.
• Coordinate with TME,TMM & RMM for any market issues related to branding, market executions and other market challenges and take corrective actions based on the instructions given.
• Coordinate with TSM for low stocks in outlet and following to fill the gap asap.
• Stock Management (Consumer Gift) – ensuring the premium gifts are utilizing at its best & capturing consumer feedback submit it to the reporting manager.
• Coordination with (DSM/ TSMS) & warehouse for ensuring timely delivered of executions materials for upcountry market.
• Driving and tracking various campaigns on regular basis
  Tracking & Monitoring competition activity and report the same to the reporting manager timely basis.

DEALS WITH 11Kroo Beer (Managed team size 6)

• Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
• Collaborated with marketing teams to design promotional campaigns that increased brand visibility.
• Monitored sales metrics, providing insights for continuous improvement in sales strategies
• Conducted regular training sessions to elevate team competencies and product knowledge.
• Managed a successful sales team, consistently achieving and exceeding monthly sales targets.

DEALS WITH (LED TV, Air Cooler, Fan, CCTV Cables , Music System)

(Managed a team of 12 salespeople for Odisha location)

• Responsible for direct dealer / distribution
• Channel sales and major key account / Large Format Outlets, also setting up of primary & secondary distribution network for the products
• Exceeding annual sales targets within the area and maintains good business relationships within the small appliance store, electrical, and the retail channel within the area
• Liaising with channel partners to expand product reach in the market, coordinating and assisting them to promote the product
• Building and maintaining healthy business relations with major clients
• Touring the sales territory regularly, talking to channel, identifying or resolving urgent issues - Ensuring the optimum product mix reaching the rural & urban market as well
• Checking inventory of products, ensuring minimum inventory levels to be maintained across the channel
• Drive Secondary sales through ISD's, Monitoring merchandiser & driving market visibility, conducting RSO meet .
• Performed appraisals for branch staff and made training recommendations to develop capabilities and skills.
• Reviewed reports, recommendations and requests from subordinate leadership.
• Tracked organizational performance against objectives and revamped strategies to better meet targets.

DEALS WITH ( Caravan Music Player, Earphone, Cell Phone & Sound Bar)

Managed a team of 2 salespeople for Odisha location sales activities.

• Forecasted product sales and achieved quarterly and annual sales objectives.
• Maintained friendly and professional customer interactions.
• Monitored sales team performance and provided training to help reach targets.
• Generated monthly and annual sales reports to determine growth and areas requiring improvement.
• Profiled, targeted and prospected territory within and beyond existing customer base to expand reach and revenue.
• Created professional sales presentations to creatively communicate product quality and market comparisons.
• Created and directed sales training and development courses to enhance team skills and performance.
• Planned and executed promotional in store events to increase business and sales revenues.
• Educated customers on available processes and services to increase sales.
• Mentored employees in successful selling techniques and encouraged cross-selling additional products and services.
• Boosted team morale and overall sales volume by creating incentivising sales contests.
• Exceeded specific team goals and resolved issues, partnering with upper management team to share and implement continuous improvements.
• Held regular team development and sales training in order to increase team talent and improve sales.
• Improved staff performance by formulating and delivering sales and customer service training.
• Stayed updated on competitor activities, such as deals, product range and developments through regular research and networking.
• Utilised Salesforce to monitor and manage staff KPI attainment.
• Managed a team of 8 salespeople for Odisha location sales activities.

DEALS WITH (Room Air Conditioner (RAC), Air Cooler, Commercial Refrigeration)

(Managed a team of 65 salespeople for Odisha location sales activities)

• Drive Secondary
• Inspired teams to achieve or exceed goals through regular motivation, implementing loyalty incentives and facilitating team-building activities.
• Led staff meetings to delegate tasks, assign workloads and communicate changing priorities.
• Developed open and professional relationships with team members to facilitate effective issue resolution.
• Trained and supervised team to deliver on store sales targets.
• Planned employee workloads and delegated tasks strategically to meet seasonal fluctuations in demand.
• Assisted with team recruitment, interviewing and onboarding.
• Evaluated team performance and provided constructive feedback to improve daily goal achievement.

DEALS WITH (Lighting, Switch-gears, LED Lamp & Tubes, Air Cooler, Fans, Home Appliances & Room Heater)

Managed a team of 4 salespeople for Bhubaneswar,Cuttack,Puri,Khordha & Nayagarh location.

• Communicated brand identity and corporate position to internal and external customers to foster brand loyalty and recognition.
• Showcased product features and benefits to drive sales.
• Managed customer relationships through consultative sales techniques to attain individual sales goals.
• Customised service offerings to accommodate consumer needs.
• Liaised with potential customers to determine needs and provide recommendations.
• Participated in continuous product development training to maximise sales potential.
• Closed large sales to exceed quota and align with company targets.
• Referenced weekly sales ad and promotional signage to verify and enforce correct pricing.
• Studied competitors to develop innovative selling strategies.
• Planned and coordinated product sales to exceed revenue projections and growth targets.
• Retained clients and obtained referrals by promptly resolving customer complaints, adding value and elevating service quality.
• Built new business partnerships to drive customer acquisition and generate revenue.
• Developed innovative marketing campaigns to drive substantial sales.
• Tracked sales, click-through rates and conversion rates by marketing campaign for comparison.
• Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
• Optimised sales methods to best acquire, develop and retain customers.

Handiling Odisa, Bihar & Jharkhand

• Led team of 12 in daily operations, ensuring effective workflow and productivity.
• Monitored performance metrics, driving continuous improvement initiatives within the team.
• Created and implemented monthly KPI targets, driving team motivation and morale to achieve them.
• Recruited and trained high-achieving sales teams, aiding company success against profit goals.
• Worked with other managers and partners to provide coaching and technical support to agents and reach goals.
• Facilitated regular team meetings to discuss progress, challenges, and solutions collaboratively.
• Participated in weekly production meetings to tackle stock shortage issues and other challenges.