Soujanya Nallamilli

• RCA - Monthly analysis of Sales and Rx historical trends for the defined market and DRL brands across 7 regions to identify root cause of poor performance
• AB Testing -Manual and AI tool-based testing to optimize HCP Marketing material
• 5-Yr Brand Growth Plan - Identify brand challenges and growth levers and gather stakeholder feedback on usefulness and accuracy of the analysis
• PMP Tracker - Maintain master file of all growth projects, including ongoing and pipeline, detailing the progress status, associated project value, milestones and Collaborate with stakeholders to identify KPIs
• New Product Concept Test - Work with Marketing teams in capturing customer voice to help develop the right target product profile
• CE Research - Assess communication and engagement effectiveness through Attribute analysis, Message testing, Brand recall, Rx intent to improve HCP engagement by generating actionable insights

• Facilitated team governance, collaborating with department heads for updates and content creation for weekly reviews
• Ensured cross-functional alignment across Product, Network, Customer Support, Legal and Finance teams for effective stakeholder management
• Tracked KRA and process adherence to ensure the implementation of outcomes from weekly discussions in subsequent reviews
• Supported in creating content for Leadership reviews, Client proposals and discussions
• Led VOC qualitative research, translating data into business insights, defining user personas, and contributing to hypothesis testing
• Other ad-hoc tasks include analysis of Customer tickets to categorize and quantify potential improvement in customer happy paths across the 3 major app user journeys

• Analyzed system against functional design document and updated use cases.
• Executed functional testing for over 80 scenarios, identifying 50 defects during SIT.
• Automated 120 test cases, achieving 60% reduction in run time compared to manual efforts.
• Conducted knowledge transfer sessions for functional test team on automation fundamentals.
• Led migration of automation framework from .NET to JAVA for enhanced performance.
• Developed DOM interacting functions in JAVA and integrated with Selenium for improved testing.
• Performed extensive SQL validation of data entered through automation processes.

Received two spot awards totaling 10k for contributions in automation and functional testing.

• Project Objective: Evaluate competition products, understand customer needs and provide recommendations
• Evaluate competition products to understand key aspects of their customer focus and strategy
• Identification of unmet customer needs and expectations of an integrated healthcare offering
• Presented 5 recommendations on customer focus, product, GTM partners, marketing strategies
• Evaluated possible constructs and presented a product construct backed by survey-based research