Soumabha A Sengupta

• Responsible for developing business for a range of Medical Education products like Books, Peer reviewed Journals, Custom Publishing, OA Research training Programs and F1000 Research.
• Generate revenue from the Corporate Pharma Segment & build effective relationships with key clients in the Pharma industry
• Leading & managing the Pharma Business team and drive innovative marketing campaigns to develop it into a Business Unit.
• Strategically manage internal and external relationships to ensure proactive sales funnel management and drive revenue.
• Collaborated with cross-functional teams to identify new sales opportunities and develop innovative solutions to meet client needs.
• Work collaboratively across different verticals like Marketing, CRM and Production. Adept in working with CRM tool like Sales force to manage the Journal’s business.

• Manage a portfolio of key accounts in the pharmaceutical Industry in Western & Southern India
• Develop and implement strategic account plans to increase revenue and maximize client satisfaction for different print, digital & SAAS products of Insignia
• Build and maintain strong relationships with key decision-makers and stakeholders.
• Collaborate with cross-functional teams to identify new business opportunities and develop innovative solutions to meet client needs.
• Provide leadership and guidance to account managers to ensure the delivery of high-quality services.

• Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities for print, digital & SAAS solutions of Insignia Communications
• Improved account management by predicting potential competitive threats and outlining proactive solutions.
• Analyzed sales and customer data to identify trends and opportunities for increased profitability.
• Led client engagements and provided strategic advice and recommendations to clients in various industries, including healthcare, finance, and technology
• Conducted market research, financial analysis, and competitive benchmarking to support client decision-making
• Managed project teams, including analysts and consultants, to ensure high-quality deliverables and timely project completion
• Developed and delivered client presentations and reports to communicate findings and recommendations
• Built and maintained strong client relationships, leading to repeat business and referrals
• Assisted in business development efforts, including proposal development and client prospecting.

Successfully led and managed the overall business operations, developing and implementing strategic plans to achieve company objectives. I worked closely with clients to identify their unique needs and develop customized marketing solutions to promote their medical products and services

• Arranged appointments with doctors, pharmacists and medical teams to raise awareness of latest product launches.
• Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.