Soumabrata Sarkar

• P&L Ownership: Manage full end-to-end P&L operations for the national store network, building the core operating infrastructure, CRM architecture, and compliance frameworks from the ground up.
• EBITDA Optimisation: Improved company EBITDA margins by 330 bps, reducing personnel costs from 18.9% to 15.6% of sales and cutting national opex by 3%.
• Turnaround Performance: Reversed offline like-for-like sales from a 37% decline to 6% positive growth within two quarters by institutionalising strict operational KPI discipline.
• Strategic Planning: Authored and executed the revenue strategy to scale operations across core business levers, including inventory optimisation and national network development.
• Unlocked 1 Cr incremental revenue through new omnichannel framework and led entry into three new product categories.
• Rebuilt corporate CRM architecture, scaling Net Promoter Score (NPS) from 66% to 89% and increasing structural repeat purchase rate from 23% to 26%.

• National EBO Growth Scale: Expanded total retail sales from 1,852 Cr (+5.8% YoY) across 1.64 Mn sq. ft. in FY24 to a closing peak of 2,008 Cr (+6.1% YoY) across 1.79 Mn sq. ft. by the end of FY26.
• Turned around national 33% business decline into 6% topline growth through cohort-based operational performance strategy across national store network.
• Restructured 30+ underperforming national stores, achieving 11% to 17% productivity gains via operating-model and capability-building interventions.
• Fiscal Performance Trajectory: Managed steady corporate retail baseline momentum throughout the cycle, anchoring sales at 1,892 Cr (+2.2% YoY) in FY25 before accelerating execution to clear 1,516 Cr (+5.4% YoY) during the 9-month YTD period ending Oct FY26.
• Spearheaded high-margin lifestyle extensions, including perfume launch contributing 2.6% to topline and architected corporate roadmap for strategic wedding-themed luggage rollout.

• Regional P&L Accountability: Directed end-to-end P&L operations for the Southern territory and spearheaded the national Large Format Retail (LFR) / Shop-in-Shop commercial portfolio, securing strategic revenue alliances with enterprise partners including Shoppers Stop and Lifestyle.
• Financial Performance Target Delivery: Achieved 118% of the Annual Operating Plan (AOP) mandate, driving 39% like-for-like (LFL) revenue growth through the implementation of a structured commercial cadence.
• Brand Turnaround Execution: Managed the comprehensive financial recovery of the acquired Mebaz portfolio, reversing a 55% commercial decline into a 13% positive growth trajectory within two fiscal years.
• Executed rollout of 19 new Exclusive Brand Outlets (EBOs), enhancing regional asset yield and improving square-foot retail productivity across Tier-2 micro-markets.

Enhanced store execution and governance practices across eastern-region retail operations.

Strengthened structured retail-operations fundamentals for multi-store area P&L ahead of the regional mandate.

Transitioned from territory ownership to an executive sales leadership position, establishing the groundwork for field execution across all P&L roles.