Soumanti Datta

Positioning FreeFlow Venture Builders as a Thought Leader in India's Startup Scene

· Reforming the Marketing Department to make it more Startup Friendly and efficient

· Ideated and led unique curated Investment Events, the first of their kind in Kolkata

· Catering to a pool of 200+ Startups, guiding them through proper Go-To-Market strategies and marketing collaterals

· Positioning FreeFlow as the one-stop solution for Startup Investments, Acceleration, and Investment Enablement entity

· Outreach activities to reach out to global Startups for Demo Days and Investments

· Managing branding campaigns and event marketing initiatives in print, video, web and social media

· Developing and implementing B2B/B2C/D2C marketing strategy and overall communication plans to produce long-term partners

· Leveraging YouTube and other viral marketing tools and channels to generate buzz

· Utilization of detailed market research, specific population demographics and lifestyle data to identify product target markets

· Increasing consumer retention by reactivating dormant consumers through retention campaigns

· Developing strategies to incorporate PR and media to enhance the brand further and build market share

· Conducting and evaluating market research to adjust marketing strategy to meet changing market and competitive conditions

· Overseeing and guiding brand marketing programs to optimize user product experience

· Analyzing ratings and features of competitors to evaluate the effectiveness of marketing strategies

· Developing product positioning, packaging and pricing strategy to produce the highest possible long-term market share

· Coordinating teams of design and implementation professionals to manage all project objectives

· Increasing market awareness and penetration through the development of creative collaterals

· Redesigning user experience, site functionality and online merchandising to increase sales

· Producing media kits to showcase key marketing analytics and demographics for sales presentations

· Overseeing account budgets, internal billings and monthly P&L to achieve financial goals

Leading Market Communication and Marketing Departments for Global Clients

Leading Coinbase Content Marketing Team in India

· Managing a team of 100+ resources to create and optimize Blockchain Networks, NFTs, and De-Fi models

· Streamlining and Search Engine Optimization for CoinBase onboarded partners

· Mentoring and Training groups about Blockchain-related scopes

· Handled a budget of 1000000+ USD in SEO and content generation budgets

Leading Impaakt Content Generation Team

· Streamlining the India Operations ESG service modules

· Mentoring about SDG, Green Washing and CSR metrics

· Team Handling

Positioning MattsenKumar's In-House QA Solution "QualityNext" as a Market Leader in Call-Center Performance and Quality Assurance Industry

· Team Handling

· SEO and Digital Marketing

· Content Curation

· Website Content, UI/UX Development

· Mentoring the Leadership Board with successful outreach funnel creations in UK, Europe and USA

Positioning BIM and Architectural Software- "Concora" as a Leader in a B2B market space of Architects, Engineers, and Contractors

· Leading Content Marketing through various Social Media Platforms for better B2B reach.

· Managing entire Social Media Presence (Facebook, LinkedIn, Instagram, Twitter, Youtube, Pinterest)- from Planning to Execution.

· Maintaining and Designing Website Content.

· Directing Email Marketing Campaigns through Pardot, Outreach, and various B2B Channels.

· Managing and Strategizing Blogs, PR, and other Media Features.

· Taking Care of Project Management, Quality Assurance, Proofreading, and Quarterly Marketing Strategies.

· Coordinating with the entire Creative Team, Digital Marketing Team, and the Digital Media Agencies.

· Organizing Webinars to Generate Leads and Prospective Partners.

Positioning Aludecor as the leader in ACP segment, and as an authentic and accessible brand through Content Creation, Content Marketing and Content Strategies via various channels

• Ideating, Creating, and Executing all content for Catalogues, E-catalogues, Technical Manuals, Coffee-table Books,Brochures, Leaflets, etc.

• Technical Blog Writing to promote products and services

• Inspirational Architecture and Metal Composite Materials related Blog Writing

• Writing PR Editorials for magazines such as GoodHomes, Surfaces Reporter, VM&RD, Better Interiors, A+D, Urban Transport News Magazine etc.

• All Website Content Creation and Ideation for Aludecor and AluWall websites

• Ideation and entire Planning (For all content) of Marketing Newsletter Magazine "The Adorner" and In-house Corporate Communication Magazine "Team"

• Drafting Content for all the Corporate and Marketing Communication, including CMD's Communication to the Employees and Market Shareholders

• Planning and Executing 360 degrees Campaigns including New Product Launches

• All Ideation related to content for SEO/SMO to help the Digital Marketing Vertical

• 360 degrees Social Media Management

• Social Media Strategy and Calendar preparation to support the execution by the Digital Marketing Vertical

• Collaborating with A-lister Architects in content creation and Influencer Marketing

• Supporting the Marcom. Department by Collaborating with cross-functional teams - from Agency to Creative, and Production to Product Marketing and BTL - to produce effective promotional materials

• Planning and Execution Monthly/Quarterly Marketing Plans and Calendar to ensure effective usage of the entire Marketing Mix such as Advertising, Conferences, Social Media, Public Relations and Online Channels

• Handling all Creative Agencies (Mainline and Digital)

• Maintaining the Brand Manual

• Coordination with Digital Marketing Executive, Creative Agencies, Photographer, and Sales Team (for getting relevant information vis-a-vis marketing) as and when required

• Creating Marketing Presentations by doing in-depth Product and Market Research

• Obtaining necessary consent and providing final approval on all marketing collateral, products and promotions

• Analyse and present performance of marketing programs through data collection and relevant analysis

• Collaterals Artwork, hygiene and content checking and Proof-reading till the time it gets released for printing

• Maintaining an inventory of project photographs and Influencers' interviews with all details

• Active Contribution to Influencers', Market Shareholders' interviews

• Providing all Written Content and Ideation for videography

• Ideating and Supervising all Product Portfolio Photoshoots

• Competition/Industry Tracking and Monitoring with inputs for Communications Strategy

Leveraging Blockchain to generate business via Content Creation, and Marketing

• Writing Blockchain & Cryptocurrency based articles that contain SEO keywords

• Writing articles to elucidate on the products that HashCash Consultants has to offer (featuring HashCash Product Portfolio)

• Creating Website Content for Clients and Parent Company

• Creating Whitepapers by thoroughly understanding the Client’s requirements

• Creating Business Reports or Papers as per Client’s requirements

• Creating Technical Papers as per Company (HashCash Consultants) or Client’s requirements

• Conducting thorough secondary research to support the content created. Validating the content to omit data redundancy

• Networking with Clients and Scholars to enrich the quality of Whitepapers, created through the peer review system

• Reviewing content that has been created by the Digital Marketing Team

• Reviewing content sent by the Client as primary and raw data for the creation of Reports, Whitepapers, Business Papers etc.

Designing and streamlining model layouts for E-Commerce and other content services and setting up new pilot projects, Managing and Leading Teams

• Project Manager for Amazon Coins and Collectibles

• Quality Check Lead for Amazon Books, Nestaway.com, Amazon.com X Shoppers Stop, Tata CLiQ

• Team Leader and Trainer for Noon.com

• Quality Check Lead for Amazon A+ cataloguing services, Wadi.com, Shoppers Stop, Tata Chroma

• SEO based Content Writer for Tata CLiQ, IndiaMART.com, Netmeds.com

• Taking care of Driver Partner accounts for UBER North America Process

• Quality Check Expert for maintaining Customer Service quality for UBER North America Process