Soumen Dutta
Marketing Professional
Kharghar
Summary
Highly organized and self-motivated professional experienced in project management, team development and process improvement. Skilled in developing and implementing strategies to increase efficiency and performance. Passionate about driving business growth and creating positive work environment.
Overview
15
15
years of professional experience
8
8
years of post-secondary education
3
3
Certifications
Work History
Associate Director - AoA Acq. APAC
Audible Inc.
9 2023 - Current
- Developed and implemented 4 targeted promotions within a 6-month period, boosting Audible listener acquisition through Amazon IN Website, Amazon App, and Affiliate networks by 52% year-over-year for the same period
- Successfully executed marketing campaigns across sub-channels including Emails, Site placements and cross channel promotions
- Developed and implemented a Bounceback program in collaboration with Amazon GL Managers to enhance Audible's presence across Amazon platforms, resulting in an 11% increase in trials. This has become a model for implementation in AU, JP and UK.
- Was the Global Coordinator for implementing Audible's Prime Day 24 HVE across 6 Marketplaces. Successfully coordinated between local and global, Amazon and Audible teams for a successful launch that led to a 36% incremental AL additions.
- Supporting local and global leadership with forecasting, monitoring and reporting marketing metrics, goals, and KPI's
- Coordinating with local and global product team for assisting in rolling-out of product features across Amazon and Affiliate channels
AVP - Digital Sales & Marketing
CyberTech Systems & Software
03.2022 - 06.2023
- Spearheaded digital sales and marketing efforts resulting in 150% year-on-year increase in lead generation, all achieved within existing budget constraints. This drove revenue growth for services and SaaS products by 22%
- Steering digital marketing campaigns (LinkedIn Ads, Google Ads, Email Marketing) aimed at North American markets. Achieved an average CTR of 5.32% at a $15 CPL
- Devised and implemented successful 'Go-To-Market' plans for two product launches (developed strategies, engaged stakeholders, and executed plans - including defining target segments, positioning, pricing, creating marketing materials, and providing training)
- Effectively handled Partnerships with ESRI, SAP, Microsoft, AWS, Snowflake, and UiPath
- Planned and managed the entire operations for International Trade Fairs like ESRI User Conference, Microsoft Sapphire, SAP for Utilities, etc. Generated $1.5m revenues
- Enhanced CyberTech's brand recognition as a trustworthy tech partner by crafting engaging product narratives (Articles, Case Studies, Whitepapers, and Presentations) and strategically placing them across online platforms.
DGM Marketing
Godrej Properties Ltd.
05.2019 - 08.2021
- Created and executed four successful project launches in a year with each launch clocking more than 110% of the targets. This involved creating launch plan(define target segment, positioning, plans & pricing), onboarding stakeholders, and driving execution (create communication, drive ATL & BTL activities, collaterals and conduct trainings).
- Conceptualized and executed the Digital only campaign 'Hope has a Plan' during the COVID lockdown period to clock ₹1000+Crs in Q1 of FY 2020-21 and establish GPL's brand identity as the most Customer-centric Real Estate Company.
- Instrumental in launching the 'Digitization of Sales' project through the GPL Sales and Marketing App, Virtual Tours, Integrated Digital Collaterals, Virtual Meeting Environment and Online Sales Module for business continuity during the pandemic.
- Spearheaded digital marketing campaigns for sustenance projects in Pune and Kolkata, exceeding lead targets by 80% while optimizing budgets by 60%, driving a remarkable 150% year-over-year revenue growth.
- Conducted consumer research through EY, Deloitte, etc, to provide timely research reports pertaining to consumer behavior, product acceptance and competitors.
Program Director - PG India
IMS Learning Resources
03.2017 - 03.2019
- Led the All-India P&L for PG India studies by managing 90 centers and achieving an annual revenue target of ₹80 Crs, demonstrating expertise in financial management and strategic planning.
- Oversaw the strategic planning and execution of 15+ diverse educational programs across India, reaching over 30,000 students annually, and successfully securing partnerships with 5 major Indian universities to enhance program accessibility and impact.
- Managed a 25-member team to update, manage and improve relevant programs while monitoring their delivery in 100+ centres pan-India and promoting them through events and digital marketing channels. Achieved the annual revenue growth target of 17%.
Regional Marketing Head - West Zone
Tata Housing
01.2015 - 12.2016
- Managed 6 project brands having a cumulative marketing budget of 10 Crs.; Led a 7-member team to achieve 800 Crs in sales, utilizing 80% of the above-mentioned marketing budget.
- Supervised ATL and BTL activities for all the projects in West Zone varying the utilization of various channels to improve Cost per Lead by 82%.
- Represented Tata Housing in SHLC, a thinktank established by World Bank for introducing and mass adoption of Sustainable Housing and Green Buildings.
DGM- Sales & Marketing
Nirmal Lifestyle
06.2013 - 12.2014
- Managed Corporate Brand Strategy, ATL & BTL Promotions, Pricing & Budget management, Project revival and re-branding, Brand Tie-ups (US Open, Discovery, IAAF)
AGM- Marketing Services
Lodha Group
08.2011 - 12.2012
- Responsible for Project Brand Management, New Project Launch, ATL & BTL Promotions, Digital Marketing, Pricing & Budget management, Project revival and re-branding, Customer Research & Insights
International Business Development Manager
Triton Group
04.2009 - 08.2011
- Responsible for New product development (raw packaged vegetables, processed ready-to-cook products), Digital Marketing, negotiating New EXIM Contracts, Business Expansion through new Strategic Business Opportunities, Sales Process improvement.
Education
Post Graduate Program in Data Science and Business Analytics -
01.2021 - 04.2022
MBA (International Business) - undefined
01.2007 - 04.2009
B.Tech. (CSE) - undefined
01.2001 - 04.2005
Skills
Team Collaboration and Leadership
Websites
Certification
What is Data Science? - Coursera (Verified Certificate from IBM)
Softwares and tools
- Microsoft Office Suite
- GSuite, Google Analytics, Google Search Console
- Salesforce (including Marketing Cloud and Pardot)
- HubSpot
- Canva
- Adobe Illustrator
Accomplishments
- Received final admits from IE business school, Madrid and UT Dallas, USA for PhD in Marketing
- Won Best Social Venture prize in Abhiyaan (B-Plan competition) at IIM Lucknow
- Won 1st Prize in BusinessGuru (Business Planning Competition) at IIT, Guwahati
- Won 2nd Prize in Prayaas (Social Case Study Competition) at NMIMS, Mumbai
- Created an 8 episode Youtube Series called 'Preptalk with IMS' leading to CAT 2018
- Published 5 articles in AdvancEdge MBA magazine between July-December 2018
Teaching and training
- Digital Marketing - Visiting Faculty, Flame University, Pune, 08/2021, 03/2022, Conducted Online Seminar on 'Effect of consumer lifestyle changes in marketing strategies - the pandemic effect'
- Corporate Training, Conviviality Sales Management - Pernord Ricard, 2019
- Teaching academic courses, Sales Management & Consumer Behavior-ITM Kharghar
Timeline
AVP - Digital Sales & Marketing - CyberTech Systems & Software
03.2022 - 06.2023
Great Lakes, Bangalore & University of Texas, Austin - Post Graduate Program in Data Science and Business Analytics,
01.2021 - 04.2022
DGM Marketing - Godrej Properties Ltd.
05.2019 - 08.2021
Program Director - PG India - IMS Learning Resources
03.2017 - 03.2019
Regional Marketing Head - West Zone - Tata Housing
01.2015 - 12.2016
DGM- Sales & Marketing - Nirmal Lifestyle
06.2013 - 12.2014
AGM- Marketing Services - Lodha Group
08.2011 - 12.2012
International Business Development Manager - Triton Group
04.2009 - 08.2011
Indian Institute of Foreign Trade - MBA (International Business),
01.2007 - 04.2009
West Bengal University of Technology - B.Tech. (CSE),
01.2001 - 04.2005
Associate Director - AoA Acq. APAC - Audible Inc.
9 2023 - Current
What is Data Science? - Coursera (Verified Certificate from IBM)
R Programming: Coursera Verified Certificate from Johns Hopkins, Bloomberg School of Public Health
The Analytics Edge: edX Honor Code Certificate from MIT
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