SOUMIK GHOSH

• Led cross-functional teams to define product vision and roadmap aligned with market needs.
• Directed product lifecycle management from ideation through launch, ensuring timely delivery of high-quality products.
• Collaborated with engineering and design teams to enhance user experience and meet customer expectations.
• PCBA design handling ;HBOM and SBOM management and component level analysis ,selection and optimization.
• Manage ODM products like access control ;audio;TLC based NAND storage; explosion proof camera etc.
• Analyzed market trends and competitor offerings to inform strategic product positioning and feature prioritization.
• Implemented agile methodologies to streamline processes, resulting in improved team efficiency and project outcomes.

• Leading global third-ranked CCTV OEM for product management and marketing across SEA/India region
• Directed training and webinars for Hanwha Vision's new product introductions within partner ecosystems.
• Controlled pricing strategies while generating P&L reports for all business units, such as network audio and video.
• Crafted comprehensive marketing roadmap focusing on event management and customer engagement initiatives.
• Implemented marketing campaigns utilizing LinkedIn, Facebook, HT website, newsletters, and flyers.
• Standardized design processes for promotional materials and case studies to ensure consistency.
• Certification (EMC, Safety, Environment, RoHS ,IECEx, ATEX,BIS,ISI ) and Product Quality control & Market appraisals
• Authorized India Representative (AIR) for all MEITY /BIS IS13252 certification in India
• Managing PESO certification , Environmental , EMI/EMC, UL62368-1 , Legal Metrology, PCR & E Waste ,Plastic Waste Management
• Leader for QC, Factory Acceptance Test and other compliance audits
• Global Task force member for corporate rebranding and CIS design, OEM-to-brand transitioning (Samsung Techwin>Hanwha Techwin>Hanwha Vision)
• Thorough understanding of R&D milestones and development levels with product/component sourcing strategies.
• Leading all Media collaboration and Public relations for the company and acting as a SPOC.
• Spearheaded introduction of 30 new products in under 3 years, expanding market share and creating a sales funnel exceeding $30 million
• Orchestrated launch for 40 new products to expand market share and generate $10Mio+ in revenue

• Government, Safe City & Mega Projects

Significant Achievements:

• leading world’s number two CCTV OEM for sectors: smart city, government mega projects, and transportation business units.
• Collaborated closely with Dahua HQ (PM/R&D) in China, leveraging cutting-edge solutions and innovations for smart city and IoT applications using AI, deep learning, big data, and analytics
• Managed large-scale projects valued over two million USD focused on smart city biometrics and access control. Instrumental in creating a high-functioning end-user ecosystem for improved service delivery. Implemented advanced security infrastructure within safe city frameworks. Facilitated integration of command and control systems for enhanced response capabilities.

• Government, Safe City & Mega Projects

Significant Achievements:

• Front-led World’s No.1 CCTV OEM for Vertical : Smart City, City Surveillance ,Police & Judicial for South India
• Managed $2 Mio+ large projects into Smart City, Biometrics & Access Control, Safe City & Integrated Command & Control projects

• Developed market for NEC World’s No.1 Biometrics LOB viz
• Facial Recognition & Biometrics, Analytics & Security Products viz
• NeoFace Watch, Track, Reveal & AFIS for Criminal & Civil, Live Scanner & IRIS
• Secured $ 1 Mio AFIS (Automatic Fingerprint Identification) project in 2017 from CDAC for Kerala State in 2018
• Key contributor in Public Safety BU for South India; headed $ 2.5 Mio +large integration projects in Safe city, BRTS etc.

• Growth Path: Joined as Product Marketing Manager & promoted as Business Manager to handle 12+region
• Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
• Improved business profits through innovative cost containment and revenue generation techniques.
• Developed initial sales roadmaps and market strategies to promote successful product launches.

• Led cross-functional teams to develop and launch innovative product strategies for Access control.
• Analyzed market trends to identify opportunities for product enhancements.
• Collaborated with engineering and design teams to refine product specifications.
• Managed product lifecycle from concept through launch and post-launch evaluation.
• Developed comprehensive product roadmaps aligned with business goals and customer needs.