Games, traveling, adventure tourism, gadget geek
Soumik Roy
Brand Marketing
Kolkata
Summary
Passionate and driven professional with a strong educational background in Computer Application and MBA in Marketing & System (MIS,CRM).Experienced in SAP BI Project at HPL and proficient in data management and CRM. Eager to delve deeper into business models, advertising, marketing strategies, and brand promotion to contribute effectively in the field of branding marketing. Excited about the opportunity to learn and grow while making a meaningful impact in the industry.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Senior Marketing Executive
SKIPPER LIMITED
07.2024 - Current
- ATL - BTL activity planning
- Vendor management
- Yearly Budget planning
- Outlet branding
- OOH & Outdoor activity planning
- Gift selection & procure & dispatch planning pan India
- Event planning (business expo,dealer distributors meets)
- Demand generation activity planning
- Competition benchmarking
- New product marketing (launch activities planning execution)
ASST. Marketing Manager
BAAZAR RETAIL PVT LTD.
06.2022 - 07.2024
- New Store opening recce & Launch planning
- ATL planning (TV ad, paper ad, radio ad, online social media campaign - influencer ad planning, movie tie up)
- OOH, BTL Activities planning execution
- Yearly campaign planning
- Event planning (store launch, movie promotion, brand collaboration, tie ups)
- Competition benchmarking
- Offer planning
- Yearly Budget planning
- Vendor management
- PO generation & vendor payment processing
Senior zonal marketing
TTK Prestige
01.2022 - 08.2022
- ATL- BTL Activities planning
- RWA/Society activities planning
- Outlet branding
- Catchment branding planning
- Vendor management
- New store/outlet opening marketing branding Planning
Marketing Executive
RPSG. Spencer's Retail PVT Limited
01.2019 - 01.2021
- BTL Activities planning
- In-store Branding/Merchandising & activity planning
- New store opening marketing branding Planning
- Offer execution
- Catchment branding marketing activities planning
- RWA/Society activities planning
- Mall marketing activities & event plan
- Product placement
- Data analysis & Planning footfall increasing activities
- Vendor management
Trade Marketing Executive
Xotik Frujus PVT LTD.
01.2018 - 01.2019
- BTL Activities planning execution
- Outlet Branding
- New product launching
- Stock monitoring & in-shop marketing material
Education
MBA - Marketing
Heritage Business School
08.2018
Bachelor Of Computer Applications - Information Technology
Heritage Institute of Technology
08.2014
Secience - Science
Baidyanath Institute of Education
04.2011
Secondary -
Siksha Niketan
04.2009
Skills
Market research & analysis
Brand strategy and positioning development
Digital marketing/advertisement planning
Social media management
Customer data analysis & CRM management
Soft skills
Communication
Problem solving
Time management
Leadership
Project management
Microsoft Office(Excel, presentation)
Interests
Timeline
Senior Marketing Executive
SKIPPER LIMITED
07.2024 - Current
ASST. Marketing Manager
BAAZAR RETAIL PVT LTD.
06.2022 - 07.2024
Senior zonal marketing
TTK Prestige
01.2022 - 08.2022
Marketing Executive
RPSG. Spencer's Retail PVT Limited
01.2019 - 01.2021
Trade Marketing Executive
Xotik Frujus PVT LTD.
01.2018 - 01.2019
MBA - Marketing
Heritage Business School
Bachelor Of Computer Applications - Information Technology
Heritage Institute of Technology
Secience - Science
Baidyanath Institute of Education
Secondary -
Siksha Niketan