Soumil Irap
Mumbai
Summary
"I am a seasoned Ad Operations Sr. Specialist with over three years of experience in CM360 for clients spanning BFSI, Retail, Food, Logistics, and Education sectors. My proficiency lies in campaign trafficking, advanced reporting, attribution, data driven insights and analysis, precise configurations, and use of Floodlight and Audience pooling techniques. With a profound understanding of the digital ecosystem. I've also contributed to training and resource management. I'm excited to bring my expertise to a new role and continue driving impactful results in digital marketing."
Overview
3
3
years of professional experience
1
1
Certification
Work History
Ad Operations - Senior Specialist
LS Digital
04.2023 - Current
- Proficiently structured and trafficked campaigns on CM360 in accordance with client media plans.
- Conducted advanced reporting, providing in-depth insights and analysis of campaign performance to optimize ad spends, targeting and ROI.
- Managed floodlights and variables, troubleshooting and resolving issues to maintain accurate tracking and attribution.
- Utilized audience pooling strategies to segment and target specific user groups effectively.
- Gained hands-on experience with AppFlyer and Google Tag Manager (GTM), leveraging these tools to enhance tracking and measurement capabilities.
- Integrating MMPs, DV360, ADH, GTM etc.
- Conducted comprehensive website audits, identifying areas for improvement in site performance, user journeys, and conversion optimization.
- Regularly interacted with clients to understand their objectives and provided campaign performance updates.
- Published two CM360 case studies (internal & external) showcasing successful campaigns and their impact on clients' business objectives.
Ad Operations Specialist
LS Digital
04.2022 - 04.2023
- Responsible for trafficking, hosting creatives, and conducting QA checks for digital advertising campaigns, ensuring flawless delivery and performance.
- Generated and reviewed reports to identify delivery issues and provided optimization recommendations.
- Conducted daily hygiene checks on campaigns to maintain data integrity and resolve discrepancies.
Ad Operations Executive
LS Digital
11.2020 - 04.2022
- Uploading Creatives. 1x1 trackers. Display, Rich Media & Video Campaign Setups. Standard Reporting.
Education
B.E - Electronics & Telecommunication
Lokmanya Tilak College of Engineering - Mumbai Uni
Navi Mumbai04-2019
Skills
- CM360, GTM, SA360 & Appsflyer
- Trafficking, Floodlights, & Audiences
- Advance Reporting, Attribution, Insights & Analysis
- Configurations & Integrations
- Troubleshooting & QA
- Communication, Email & Case Studies
- Resource & Trainings
- Microsoft Excel & Google Sheets
Certification
- CM360 - GMP Skillshop
- DV360 - GMP Skillshop
- GA4 - Skillshop
- Fundamentals of Digital Marketing - Google
- Apple Search Ads
Timeline
Ad Operations - Senior Specialist
LS Digital
04.2023 - Current
Ad Operations Specialist
LS Digital
04.2022 - 04.2023
Ad Operations Executive
LS Digital
11.2020 - 04.2022
B.E - Electronics & Telecommunication
Lokmanya Tilak College of Engineering - Mumbai Uni
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