Soumita Ghosh

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
• Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
• Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.

Accomplishments:

• Upscale social media activities, increased engagement and page performance
• Executed various exhibitions across India and abroad
• Successfully conducted Webinars (10 webinars), Digital Conference (15 digital conference with CII) and Meets
• Introduced new methods, practices and systems to reduce turnaround time.
• Evaluated suppliers to maintain cost controls and improve operations.
• Functioned as point of contact for project administrators and managers focused on timely and successful completion of full lifecycles of assigned projects- New Website Development
• Prepared annual budgets with controls to prevent overages.
• Performed statistical analyses (Google Analytics) to gather data for operational and forecast team needs.
• Liaised with team members, stakeholders and vendors to coordinate activities, provisioning, environment setup, risk mitigation and follow-up.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email,
• Developed and optimized Digital Content
• Brand communication i.e
• Planning and execution of brand activities in ATL and BTL levels.

• Planning and execution of Inter and External Communications
• Website Development
• Brand literature development

• Advertising
• Digital Event/ Campaign Management
• E-commerce Activation and Website Revamp
• Brand Activations on digital base and maintaining online reputation