Soumita Ghosh
New Delhi
Summary
Creative professional well-versed in managing and inspiring creative talent to produce impactful work. Skilled in delivering innovative solutions that drive brand growth and team success. Known for fostering collaboration and adapting to dynamic project requirements.
With over 15 years of dedication to the art and science of storytelling, I am a media and marketing connoisseur whose career has traversed the realms of radio, experiential marketing, advertising, and brand management.
My expertise lies in weaving creativity with strategy to transform abstract ideas into captivating campaigns and turning business objectives into unforgettable brand experiences.
I excel in devising integrated 360° solutions, spearheading multi-channel campaign execution, and formulating digital strategies that achieve tangible results.
At the core of my professional journey is a commitment to innovate and insightful communication, working collaboratively with teams, clients, and audiences to communicate with purpose and create with passion.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Zonal Creative Head North + East
Radio City 91.1 FM
01.2023 - Current
- Developed end-to-end integrated branded content solutions across radio, podcast, social media, and digital platforms, aligning with client business objectives and goals.
- Innovated and launched intellectual properties on audio and digital platforms to maximize brand reach and engagement.
- Fostered collaborative relationships with media agencies, marketing heads, brand managers, CEOs, and SME founders to craft effective communication strategies and media plans.
- Led and inspired a sizable team of over 12 copywriters and content creators, driving the creation of award-winning campaigns that set industry benchmarks.
- Played a pivotal role in identifying business opportunities through proactive analysis of market trends and evolving business challenges, contributing to revenue growth in key Northern and Eastern markets including Delhi, UP, Punjab, and Haryana.
Regional Head (Delhi +UP+Pun+Har+East)
Radio City 91.1 FM
03.2016 - 12.2022
- Spearheaded innovation initiatives and developed unique content strategies tailored for the Delhi, Punjab, and Haryana markets
- Led a multidisciplinary team, fostering a culture of high performance through regular training and mentorship
- Facilitated frequent ideation sessions to encourage creative solutions and enhance campaign effectiveness
- Actively engaged in all project briefs, ensuring aggressive pursuit of objectives and excellence in execution
Creative Manager
Radio City 91.1 FM
04.2014 - 02.2016
- Managed comprehensive marketing initiatives across the North and South markets, focusing on the creation of Intellectual Properties (IPs).
- Spearheaded the conceptualization and development of Experiential Marketing strategies to bolster sales efforts.
- Collaborated with sales teams to ideate and implement Promotional Solutions that enhanced brand presence across radio and Below-The-Line (BTL) advertising channels.
- Oversaw cross-functional teams to ensure cohesive campaign execution and alignment with brand objectives.
- Facilitated creative brainstorming sessions to drive innovation in marketing campaigns and promotional activities.
Regional Creative Resource
Radio City 91.1 FM
06.2012 - 03.2014
- Managed high-share client portfolios, ensuring their needs were met and expectations exceeded within the market.
- Developed and presented creative pitches tailored to key clients, demonstrating innovation and strategic thinking.
- Led campaign execution from concept to completion, ensuring cohesive brand messaging and audience engagement.
- Crafted compelling copy for various marketing materials, enhancing brand voice and consumer connection.
- Conceptualized and implemented creative strategies that effectively communicated client vision and goals.
- Orchestrated digital content creation and activation campaigns, leveraging multimedia platforms for maximum reach.
Senior Executive Client Solutions
92.7 Big FM
06.2010 - 06.2012
- Developed integrated client solutions and branded content across diverse media platforms including 92.7 Big FM, Big Magic, and Big CBS.
- Spearheaded content marketing and management initiatives, ensuring alignment with brand strategy and audience engagement goals.
- Led campaign management efforts, overseeing the creation and execution of successful marketing campaigns.
- Facilitated high-value deal closures by providing the sales team with innovative ideas, training, and support for impactful pitches and presentations.
- Orchestrated the planning and execution of national and regional campaigns, coordinating with internal and external stakeholders to optimize results.
- Ensured content quality by collaborating with copywriters, audio engineers, and content creators to maintain high standards across all media assets.
Sr. Marketing Communication Executive
Vibgyor Brand Services
12.2007 - 06.2010
- Developed and implemented a comprehensive communication strategy, aligning with company growth objectives.
- Served as a key liaison between the agency, internal departments, media outlets, and clients, ensuring cohesive messaging and brand consistency.
- Crafted creative strategies tailored to high-profile clients, including Dabur, HUL, T9, Maruti Suzuki, Radio City, and Red FM.
- Contributed to the enhancement of the creative and strategic development process, providing valuable insights at each stage.
- Managed the content updates for the company website, ensuring accurate and engaging information was presented.
- Curated and refined content for monthly client newsletters, maintaining a strong and informative communication channel.
Education
Masters - Mass communication
Madurai Kamraj University
01.2010
Post Graduate Diploma - Advertising & Public Relations & Event Management
Centre for Research in Art of Films and Television
01.2008
Bachelors - Journalism & Mass Communication
North Bengal University
01.2007
Class XII (CBSE) - undefined
MCCS
Siliguri, W.B01.2004
Class X (ICSE) - undefined
St. Joseph’s High School
Siliguri, W.B01.2002
Skills
- Communication Strategy and Planning
- Brand Consulting/Branded Content
- Content Marketing and Management
- Campaign Management
- Copywriting/Scriptwriting/Content Writing
- Client and Media Relations
- Broadcasting and Audio Content
- Digital Marketing and Analytics
- Influencer Content
- Awards
- Brand Solutions
Accomplishments
- Patanjali Sampoorna Swasth Ki Baat - Silver in Golden Mikes 2025
- Nissan Magnite Is Love - Silver in Golden Mikes 2025
- Maruti Suzuki Driven By Safety - Gold in Golden Mikes 2024
- McCain Freezer Stories - Silver Golden Mikes 2024
- Niine #chainofniine - Gold @ IRF 2019, Silver @ GoldenMikes 2019
- Dettol Siti Shield #shiledyourlungs, Silver @Golden Mikes 2019
- Google Maps 5 Minute ko 5 minute Banate hai - Silver in ACEF 2018, Bronze in Golden Mikes 2018
- Olx Break up Campaign - Gold in IRF 2018
- Dhara – Zara Sa Badlav - Silver ACEF 2019
- Safal Milawat se Jung - Bronze ACEF 2019
Certification
- Fundamentals of Digital Marketing – Google Digital Garage
- High Impact Presentation – Dale Carnegie Training India
- Certificate in desktop publishing (DTP)
LANGUAGE
English
Hindi
Bengali
Timeline
Zonal Creative Head North + East
Radio City 91.1 FM
01.2023 - Current
Regional Head (Delhi +UP+Pun+Har+East)
Radio City 91.1 FM
03.2016 - 12.2022
Creative Manager
Radio City 91.1 FM
04.2014 - 02.2016
Regional Creative Resource
Radio City 91.1 FM
06.2012 - 03.2014
Senior Executive Client Solutions
92.7 Big FM
06.2010 - 06.2012
Sr. Marketing Communication Executive
Vibgyor Brand Services
12.2007 - 06.2010
Post Graduate Diploma - Advertising & Public Relations & Event Management
Centre for Research in Art of Films and Television
Bachelors - Journalism & Mass Communication
North Bengal University
Class XII (CBSE) - undefined
MCCS
Class X (ICSE) - undefined
St. Joseph’s High School
Masters - Mass communication
Madurai Kamraj University
CAREER HIGHLIGHTS
- Annual revenue responsibility of 7 million dollars (~50cr INR) across North India.
- Handled Brands like Maruti, Nissan, Dabur, OLX, Google, Mother Dairy, Hyundai, etc
- Leading nationwide marketing campaigns with more than 15 team members cross functionally
- Created, designed & led on an average 20 national brand engagements and campaigns per year
- Led engagements with 360 degree integrated reach of over 40 million consumers.
Similar Profiles
Ankeeta VetalAnkeeta Vetal
Assistant Manager- Films Music & Events at Radio City 91.1 FMAssistant Manager- Films Music & Events at Radio City 91.1 FM
Nityasha SaxenaNityasha Saxena
Regional Music Manager (North) at Radio City (Music Broadcast Limited)Regional Music Manager (North) at Radio City (Music Broadcast Limited)
Aditya PendseyAditya Pendsey
Group Head at Music Broacast Ltd (Radio City 91.1)Group Head at Music Broacast Ltd (Radio City 91.1)
SIDDHARTH SHANKARSIDDHARTH SHANKAR
Subject Matter Expert-Back Office Executive at EXL Service Ltd.Subject Matter Expert-Back Office Executive at EXL Service Ltd.
Satyam DhawanSatyam Dhawan
Senior Software Engineer at EmidsSenior Software Engineer at Emids