Summary
Accomplishments
Work History
Education
Skills
Certification
Timeline
Generic
Soumitra Sen

Soumitra Sen

I help B2B SaaS, BPM & IT Services Companies Engage, Convert, and Grow Their Target Accounts
Mumbai,MH

Summary

18+ years of B2B Marketing experience in IT Services and SaaS companies. Demand Gen | Digital Marketing| ABM| Marketing Operation| Product Marketing

Accomplishments

  • Co-created digital marketing practice in GENPACT, Awarded Excellence for our SEO activities and Digital marketing impact to create 38Mn USD marketing funnel and increase 38% brand awareness among CXOs.
  • Ideated, created almost single handedly an advanced Account Based Marketing ABM practice in Zycus, Right from negotiation to on-boarding to training internal people about benefits and process of ABM for hyper targeted B2B marketing to impact 23Mn USD marketing funnel.

Work History

Head Growth and Marketing

Brandintelle
Mumbai
10.2023 - 03.2024
  • Developed globally Go-To-Market strategies for one SLG and another PLG driven MARTech SaaS product
  • Spearheaded content marketing strategy, Email marketing boosting monthly marketing leads by 800% and sales leads by 300% via targeted product positioning and value propositions
  • Trained underperforming sales team into a lead generation machine, driving 30% increase in demo-to-sales conversion after implementing RevOps strategy for PLG and SLG driven products

Head Digital Marketing

Zycus
Mumbai
09.2021 - 09.2022
  • Revamped LinkedIn marketing strategy, introducing new processes, ad serving tactics, GDN and Google Ads yielding 3X MQL growth in 3 months
  • Elevated morale & productivity of 10-person digital marketing team, streamlining SEO, Performance Marketing, Social Media & Web Development processes
  • Implemented ABM program using 6sense tool, training sales and product management teams, leading to a $23Mn new logo acquisition opportunity funnel and a $5Mn ARR increase for existing accounts
  • Managed overall Marketing tech stack to measure marketing effectiveness, from Digital marketing to sales enablement tech stack Gong, Outreach, Salesforce) for smooth business operation

Performance Marketing Lead

GEP
Navi Mumbai
02.2019 - 08.2021
  • Eliminated complaints from Global Sales team by improving GEP search results: Top 2 in Google US within 7 months identifying new keywords list, new FAQ section and OFF page submission tactics
  • Optimized digital marketing operation across LinkedIn marketing, Google Ads, GDN, Programmatic display ads, SEO leading to 42% YoY growth in marketing lead generation
  • Ensured 60% website traffic surge in US (non-career) YoY to boost brand awareness using digital marketing
  • Created Digital marketing teach stack operation while managing 3 agencies and 2 managers

Senior Manager- Digital Marketing

GENPACT
Gurgaon
08.2016 - 11.2018
  • Facilitated Bi-annually LinkedIn-Nielsen CXO Brand awareness study to measure CXO awareness among Fortune 1000 targeted companies resulting in a 38% improvement due to hyper targeted marketing practices
  • Activated hyper-targeted LinkedIn and advanced targeted channels Google ads, GDN, Programmatic display, ABM, contributing $38Mn to marketing-generated deal funnel
  • Developed and conducted global cross-functional training sessions on performance marketing KPIs for 50 team members globally to enable data-driven marketing across teams

Manager- Digital Marketing

GENPACT
Gurgaon
07.2011 - 07.2016
  • Established digital marketing presence for a $1Bn+ company from scratch
  • Starting with SEO and Social Media marketing to boost 38% organic non-career traffic in US and overall 63% YoY
  • As a key member of the core team for rebranding initiatives in 2012 and 2015, I played a significant role in developing processes to ensure that all digital touchpoints effectively showcased the new brand
  • Devised and executed social advocacy program org wide , leading to a 60% surge in social media content sharing while training 60 globally Subject Matter Experts SMEs) collaborating with HR

Team Lead Marketing

HCL Technologies
NOIDA
02.2008 - 07.2011
  • Established social media presence as a champion by increasing followers up to 220% on LinkedIn, Twitter and content engagement on social media
  • Led a team of 3-4 direct marketers in Engineering and R&D services marketing team to generate leads from pre and post Events marketing activities

Business Development Executive

Multiple small IT service Companies
Delhi/NCR
02.2005 - 01.2008
  • Generating leads and closing through online bidding, basic email marketing for web development & design

Education

MBA - Marketing

Institute of Business Management & Technologies
Bengaluru, India
04.2001 -

Bachelor of Science - Computer Science

RPA First Grade Degree Collge
Bengaluru
04.2001 -

Skills

Team management

Budget Management

Cross team collaboration

Mentorship

Communication

Growth mindset

Demand Generation

SEO

SEM

Social Media Marketing

Content Marketing

Account Based Marketing (ABM)

CRM

Marketing Automation

Brand Marketing

Web Analytics

Campaign Management

Sales Enablement

AI driven GTM

SEM Rush

6sense

DemandBase

Marketo

Google Ads

facebook Ads

LinkedIn

Programmatic Ad

Salesforce

Google Analytics 4

Drift

Gong

Outreach

Showpad

Influ2

Claude 35

Certification

Executive Education certification on Digital marketing, Social Media Analytics, Columbia Business School

Timeline

Account Based Go-To-Market certification, DemandBase and ForgeX
02-2025

Head Growth and Marketing

Brandintelle
10.2023 - 03.2024

Head Digital Marketing

Zycus
09.2021 - 09.2022

Performance Marketing Lead

GEP
02.2019 - 08.2021
Executive Education certification on Digital marketing, Social Media Analytics, Columbia Business School
02-2017

Senior Manager- Digital Marketing

GENPACT
08.2016 - 11.2018

Manager- Digital Marketing

GENPACT
07.2011 - 07.2016

Team Lead Marketing

HCL Technologies
02.2008 - 07.2011

Business Development Executive

Multiple small IT service Companies
02.2005 - 01.2008

MBA - Marketing

Institute of Business Management & Technologies
04.2001 -

Bachelor of Science - Computer Science

RPA First Grade Degree Collge
04.2001 -

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Soumitra SenI help B2B SaaS, BPM & IT Services Companies Engage, Convert, and Grow Their Target Accounts