Summary
Accomplishments
Work History
Education
Skills
Certification
Timeline
Generic
Soumitra Sen

Soumitra Sen

I help B2B SaaS, BPM & IT Services Companies Engage, Convert, and Grow Their Target Accounts
Mumbai,MH

Summary

18+ years of B2B Marketing experience in IT Services and SaaS companies. Demand Gen | Digital Marketing| ABM| Marketing Operation| Product Marketing

Accomplishments

  • Co-created digital marketing practice in GENPACT, Awarded Excellence for our SEO activities and Digital marketing impact to create 38Mn USD marketing funnel and increase 38% brand awareness among CXOs.
  • Ideated, created almost single handedly an advanced Account Based Marketing ABM practice in Zycus, Right from negotiation to on-boarding to training internal people about benefits and process of ABM for hyper targeted B2B marketing to impact 23Mn USD marketing funnel.

Work History

Head Growth and Marketing

Brandintelle
10.2023 - 03.2024
  • Developed globally Go-To-Market strategies for one SLG and another PLG driven MARTech SaaS product
  • Spearheaded content marketing strategy, Email marketing boosting monthly marketing leads by 800% and sales leads by 300% via targeted product positioning and value propositions
  • Trained underperforming sales team into a lead generation machine, driving 30% increase in demo-to-sales conversion after implementing RevOps strategy for PLG and SLG driven products

Head Digital Marketing

Zycus
09.2021 - 09.2022
  • Revamped LinkedIn marketing strategy, introducing new processes, ad serving tactics, GDN and Google Ads yielding 3X MQL growth in 3 months
  • Elevated morale & productivity of 10-person digital marketing team, streamlining SEO, Performance Marketing, Social Media & Web Development processes
  • Implemented ABM program using 6sense tool, training sales and product management teams, leading to a $23Mn new logo acquisition opportunity funnel and a $5Mn ARR increase for existing accounts
  • Managed overall Marketing tech stack to measure marketing effectiveness, from Digital marketing to sales enablement tech stack Gong, Outreach, Salesforce) for smooth business operation

Performance Marketing Lead

GEP
02.2019 - 08.2021
  • Eliminated complaints from Global Sales team by improving GEP search results: Top 2 in Google US within 7 months identifying new keywords list, new FAQ section and OFF page submission tactics
  • Optimized digital marketing operation across LinkedIn marketing, Google Ads, GDN, Programmatic display ads, SEO leading to 42% YoY growth in marketing lead generation
  • Ensured 60% website traffic surge in US (non-career) YoY to boost brand awareness using digital marketing
  • Created Digital marketing teach stack operation while managing 3 agencies and 2 managers

Senior Manager- Digital Marketing

GENPACT
08.2016 - 11.2018
  • Facilitated Bi-annually LinkedIn-Nielsen CXO Brand awareness study to measure CXO awareness among Fortune 1000 targeted companies resulting in a 38% improvement due to hyper targeted marketing practices
  • Activated hyper-targeted LinkedIn and advanced targeted channels Google ads, GDN, Programmatic display, ABM, contributing $38Mn to marketing-generated deal funnel
  • Developed and conducted global cross-functional training sessions on performance marketing KPIs for 50 team members globally to enable data-driven marketing across teams

Manager- Digital Marketing

GENPACT
07.2011 - 07.2016
  • Established digital marketing presence for a $1Bn+ company from scratch
  • Starting with SEO and Social Media marketing to boost 38% organic non-career traffic in US and overall 63% YoY
  • As a key member of the core team for rebranding initiatives in 2012 and 2015, I played a significant role in developing processes to ensure that all digital touchpoints effectively showcased the new brand
  • Devised and executed social advocacy program org wide , leading to a 60% surge in social media content sharing while training 60 globally Subject Matter Experts SMEs) collaborating with HR

Team Lead Marketing

HCL Technologies
02.2008 - 07.2011
  • Established social media presence as a champion by increasing followers up to 220% on LinkedIn, Twitter and content engagement on social media
  • Led a team of 3-4 direct marketers in Engineering and R&D services marketing team to generate leads from pre and post Events marketing activities

Business Development Executive

Multiple small IT service Companies
02.2005 - 01.2008
  • Generating leads and closing through online bidding, basic email marketing for web development & design

Education

MBA - Marketing

Institute of Business Management & Technologies
Bengaluru, India
04.2001 -

Bachelor of Science - Computer Science

RPA First Grade Degree Collge
Bengaluru
04.2001 -

Skills

Team management

Certification

Executive Education certification on Digital marketing, Social Media Analytics, Columbia Business School

Timeline

Account Based Go-To-Market certification, DemandBase and ForgeX
02-2025

Head Growth and Marketing

Brandintelle
10.2023 - 03.2024

Head Digital Marketing

Zycus
09.2021 - 09.2022

Performance Marketing Lead

GEP
02.2019 - 08.2021
Executive Education certification on Digital marketing, Social Media Analytics, Columbia Business School
02-2017

Senior Manager- Digital Marketing

GENPACT
08.2016 - 11.2018

Manager- Digital Marketing

GENPACT
07.2011 - 07.2016

Team Lead Marketing

HCL Technologies
02.2008 - 07.2011

Business Development Executive

Multiple small IT service Companies
02.2005 - 01.2008

MBA - Marketing

Institute of Business Management & Technologies
04.2001 -

Bachelor of Science - Computer Science

RPA First Grade Degree Collge
04.2001 -

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Soumitra SenI help B2B SaaS, BPM & IT Services Companies Engage, Convert, and Grow Their Target Accounts