Soumya Agrawal

• Led projects to redesign web pages, diversify strategies and revitalize social media presence.
• Monitored online trends, conversations and innovations to optimize strategies.
• Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
• Measured and evaluated brand digital performance to present weekly findings to management.
• Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.

· Manage and grow social media accounts by creating and scheduling posts.

· Monitor social media channels for engagement and respond to comments or messages.

· Implement digital marketing strategies, including SEM, and online advertising.

Monitor and optimize digital campaigns for better performance.

· Work closely with cross-functional teams, such as sales, product development, and customer support.

Collaborate with external partners, agencies, or vendors when necessary.

· Use analytics tools to track the performance of marketing efforts.

Platforms:

· Adobe suite

· Power BI

· Google tag manager

· Email marketing

· Customer focus

· Social media tools

• Interacted with customers by phone, email, or in-person to provide information.
• Analyzed problems and worked with teams to develop solutions.
• Completed research, compiled data, updated spreadsheets, and produced timely reports.
• Sorted and organized files, spreadsheets, and reports.
• Collaborated with senior management on new initiatives to build confidence.
• Supported with creating project marketing materials to promote services.

Skills:

· Adobe analytics

· Team player

· Microsoft Excel