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Soumya Banerjee
Corporate Communications | Content Marketing & Strategy | Digital Marketing
Kolkata
Summary
Marketing Professional with 11+ years of experience in empowering corporate communications, delivering result-driven marketing campaigns, content, and collateral based on established and innovative strategies to drive growth and brand equity for organizations.
At Shorter Loop (previously Prodeasy), I collaborate with my team to generate focused content buckets aimed at specific profiles in the world of product management. I also use social media, events, CSR, and other outreach programs to enhance the organization's brand image and reputation.
Overview
11
11
years of professional experience
17
17
years of post-secondary education
7
7
Certificates
3
3
Languages
Work History
Digital Marketing Manager
Shorter Loop
01.2024 - Current
- Tailored marketing messages to different audience segments, improving relevance and engagement.
- Guided digital marketing team through mentoring and professional development opportunities, elevating team capabilities.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Curated compelling content for various digital platforms, enhancing brand storytelling and audience connection.
- Oversaw website redesign projects, improving navigation and aesthetic appeal, which in turn boosted brand perception.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
- Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
Senior Communications Analyst
Indus Net Technologies
04.2022 - Current
- Coordinating internal and external communication
- Content production/marketing/strategy
- SMM campaign initiation
- Web content creation
- Driving newsletters and email marketing campaigns
- Market Research
- Powering internal and external events
- Powering nominations and awards on behalf of the company
- Graphical content ideation
Copywriter
Sportskeeda
01.2022 - 03.2022
- Creating articles on entertainment topics (movies, TV shows, music, etc). Regular publication on Sportskeeda's entertainment wing - SK POP.
Senior Content Lead
Unified Infotech
11.2021 - 01.2022
- Creating digital communications calendar
- Social media campaign conceptualization and implementation
- Web content creation
Digital Content Writer
Web Spiders India Pvt Ltd
03.2018 - 10.2021
- Leveraging content assets for maximum digital
traction. - Driving newsletters and email marketing campaigns.
- Guiding graphic designers and videographers with marketing collaterals.
- Social media conceptualization and implementation.
- Pre-sales support.
Senior Content Creator
Seabit Technologies Pvt Ltd
05.2017 - 02.2018
- Creating Articles, Blogs, and Meta Description for the company’s newly launched projects.
Digital Content Writer
Navigator Software Pvt Ltd
10.2016 - 04.2017
- SEO enriched Articles and Blogs.
Senior Content Lead
BITS Info Services
03.2016 - 10.2016
- Generating Landing Page Blogs, SEO Articles and Product Descriptions for US clients.
Digital Marketing Executive
Brishti Technologies Pvt Ltd
08.2015 - 03.2016
- Social media promotion and content generation for www.myprivatetutor.com
Content Writer
Netscribes India Pvt Ltd
05.2014 - 06.2015
- Blogs, SEO Articles, Product Description and Content Writing for reputed online shopping portals.
- Keywords Generation and monitoring Keyword Traffic.
Business Development Executive
Axis Bank Pvt Ltd
11.2013 - 05.2014
- Opening Savings & Current A/C of new customers by direct one – to – one customer interaction and maintaining customer relationship.
Education
Bachelor of Arts - English (Hons)
Vidyasagar Evening College
Kolkata 07.2008 - 04.2011
ISC (Class 12) - Commerce
Calcutta Boy's School
Kolkata 04.2006 - 05.2008
ICSE (Class 10) - General
Calcutta Boy's School
Kolkata 04.1994 - 03.2006
Skills
Corporate Communications
Certification
• Google: Fundamentals of Digital Marketing
Software
Mailchimp
E2m OnAir CMS (Virtual Event Management Platform)
Canva Pro
Wordpress
Brevo
Additional Information
- D.O.B: 16th March, 1989
- Gender: Male
- Marital Status: Married
- Father's Name: Late Mr. Soumitra Banerjee
- Nationality: Indian
- Religion: Hindu
Timeline
Digital Marketing Manager
Shorter Loop
01.2024 - Current
• HubSpot: Content Marketing
10-2023
• HubSpot: Email Marketing
10-2023
• HubSpot: Social Media
10-2023
• HubSpot: Digital Marketing
10-2023
• Hubspot: Digital Advertising
10-2023
Senior Communications Analyst
Indus Net Technologies
04.2022 - Current
Copywriter
Sportskeeda
01.2022 - 03.2022
Senior Content Lead
Unified Infotech
11.2021 - 01.2022
• Udemy: Google Slides
07-2021
• Google: Fundamentals of Digital Marketing
05-2020
Digital Content Writer
Web Spiders India Pvt Ltd
03.2018 - 10.2021
Senior Content Creator
Seabit Technologies Pvt Ltd
05.2017 - 02.2018
Digital Content Writer
Navigator Software Pvt Ltd
10.2016 - 04.2017
Senior Content Lead
BITS Info Services
03.2016 - 10.2016
Digital Marketing Executive
Brishti Technologies Pvt Ltd
08.2015 - 03.2016
Content Writer
Netscribes India Pvt Ltd
05.2014 - 06.2015
Business Development Executive
Axis Bank Pvt Ltd
11.2013 - 05.2014
Bachelor of Arts - English (Hons)
Vidyasagar Evening College
07.2008 - 04.2011
ISC (Class 12) - Commerce
Calcutta Boy's School
04.2006 - 05.2008
ICSE (Class 10) - General
Calcutta Boy's School
04.1994 - 03.2006
Language Proficiency
• English
• Bengali
• Hindi
Declaration
I hereby declare that all the above information is true to my knowledge.
- Soumya Banerjee
Signature ___________________________________
Additional Information
• Total Experience - 11 Years 1 Month on date. (January, 2025)
• Current Salary - Available on request
• Notice Period - 45 Days (Negotiable)
Declaration
I hereby declare that all the above information is true to my knowledge.
- Soumya Banerjee
Signature ___________________________________
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