Learning
Hi, I’m
Soumya Chakraborty
Delhi
Summary
Dynamic leader with a proven track record in brand management and large team leadership, notably at Littletags - Shikhar Group. Excelled in new market development and P&L management, achieving a 25% MoM follower increase on Instagram and launching successful e-commerce platforms. Expertise in retail operations and team building, ensuring robust business growth and market penetration.
Overview
12
years of professional experience
1
Certification
Work History
Littletags - Shikhar Group
Brand Head
11.2023 - Current
Job overview
- Managing 4 Brands Business – Littletags, Littletagsluxury, Alyansh Couture & Uniform craze
- Overseeing Marketing, Sales, Procurement of new brands for LT & LTL
- Managing budget to maintain positive P&L
- Monthly 30lacs budget
- Implementing new processes for sustainability & growth across all brands
- Targeting 15% MOM
- Resolving tech issues and establishing the team within 3 months
- Launching Littletags & Littletags Luxury new website before August 2024
- Successfully launched new marketplace of Littletags.com within 6 months, launched at 1st July
- Established internal IT team, local server and enhanced consumer experience through CRM implementation
- Increased ROAS from 2.1 to 6.4 across all brands
- Achieved 13 million reach on Instagram, increasing Littletags followers by 25% MOM that is 24k to 99K
- Recorded ever highest sales during Holi 2024 with 35 lacs in LT and 80 lacs in LTL
- Successfully managed ever highest EOSS – sale with 70Lac from online conversion
- Collaborated with 40 International brands
- Onboarded 3 new luxury brands to LTL
- Managed the largest Trunk Show in Delhi with 1 CR sale in 2 days
Citymall Pvt Ltd
Business Development Head
03.2023 - 07.2023
Job overview
- Managing eastern UP new market opening and establishing the network of community leaders
- Managing entire UP operations and sales
- Implementing new processes to ensure sustainability of the CLs and delivery network
- Churn % less than 15% MOM
- Implement the SVP project and convert CLs to SVP 75%
- Managing the region P&L along with the last mile budget
- Ensure the team attrition is less than 80% MOM
- 90% and above CL delivery for the region
- Allahabad project handover in record 45 days
- 80% SVP conversion in May and June
- 88.71% Order delivery through SVP in the month of June & July
- ADV of each CL within 15K
- 12% churn maintained in the region
- Successfully implemented pilot project of direct delivery process in Varanasi
- 81% accuracy rate
Meesho
Zonal Manager North
10.2021 - 03.2023
Job overview
- OND quarter 2021 & JFM 2023 North team achieved 55% supp retention, highest ever till date
- Launched premium beauty category 15-day prior target date, onboarded 7 brands in the platform, generated 3cr revenue in 3 months
- Seller advertisement generated 18cr Ads revenue from 12lacs active suppliers
- Year 2022 50% 1 OD achieved & 51% suppliers retained till Dec 22
- Highest ever for North FOS
- Zonal and Selection of Jan and Feb achieved 120% of the target and received award for Ninja warrior of Feb 2022 for FOS North
HUL India Lakme Division
Area Business Manager
10.2019 - 09.2021
Job overview
- Bahhubali for salon experts – out of 20 salons, 7 salons headed under tenure
- Ballia salon achieved 2.5L sales in a single day, which is a record in entire in India for small format till date
- Successfully managed P&L of 35cr supervising a team of 32 professionals
- Fb campaign generated 570 leads per unit for JQ – with 30% conversion rate
CavinKare
Area Head/ Cluster Manager
09.2014 - 09.2019
Job overview
- Company Overview: Trends Division, Chennai
- Trends Division, Chennai
- Managed the operation for 32 salons for UP, Delhi & West Bengal region
- Steered contribution in the total turnover of 12.25 Cr
- Regained profitability of the NCR region within 6 months and 92% of client retention for the region
- Steered efforts in achieving 120% of the target for FY 2018-19 in UP region; Unit 1 of UP achieved 10lacs from avg 7 lacs in the month of October due to the effective strategy on make-up
- Retained 100% manpower in terms of Salon Leaders till date; developed 9 in grown leaders for both the brands
CavinKare
Assistant Brand Manager
09.2014 - 12.2017
Job overview
- Company Overview: Trends Division, Chennai
- Trends Division, Chennai
- Promoted from MT to Asst
- Brand Manager with 2 grade addition within 8 months from date of joining
- 100% accuracy in managing the monthly budget allocated to Marketing 3 CR monthly
- 35% growth in the client base for all salons
- Successful tie-up using barter system to all major retailers PAN India
- Successfully launched New website and user application
- Generated 1.2 Cr of business from the Just dial lead generation process
- Launched 5 new services, generated revenue of Rs.15.78 CR for the brand
- Rolled-out 5 new online promotional campaigns and achieved 95% of the target for the same
- Generate Rs.12.4 CR
Glosel India Impex Pvt. Ltd.
Marketing Executive
05.2013 - 08.2014
Job overview
- Created and expanded branding worth Rs 1,32,783 /-, which generated Rs 32,72,483 /- sales
- Increased brand visibility up to 86% in 2013 -14 financial year comparing to 26% of 2012-13 financial years
- Established all India vendor network to complete the branding activity within minimal time
Education
WBUT
MBA from Marketing
01.2013
Pune University
BBA from HR
01.2011
Skills
- Business promising
- Large team management
- New market Development
- Brand Management
- Marketing Budget
- E-Comm Category Development
- Retail Operations
- Team Building & Leadership
- P&L & Revenue Management
Certification
Digital Marketing Expert, Simplilearn, 2022
Additional Information
Profile - Soumya Chakraborty -
• With 12 years of experience in Brand Management, Retail Sales and Operations (Luxury), E-Commerce Development, Business Development, and Franchise Management,
• I have managed an annual marketing budget of 30 Crores with a team of 10 (5 Designers, 2 Assistant Brand Managers, 2 Sales Managers, 1 Performance Marketing Executive).
• I oversaw 120 COCO and 35 FOFO professional retail units for Lakme and Cavinkare, generating total revenue of 50 Crores.
• I established the Varanasi and Prayagraj markets for Citymall India within three months, onboarding 175 SVPs and establishing one warehouse and three SPOCs.
• Additionally, I managed 35 Lakme Salon franchises in Uttar Pradesh, achieving a record single-day sale of 2.5 Lakhs in Ballia, with three of my salons ranking in the top five for three consecutive years.
Interests
Work Preference
Work Type
Full TimeTimeline
Brand Head
Littletags - Shikhar Group
11.2023 - Current
Business Development Head
Citymall Pvt Ltd
03.2023 - 07.2023
Zonal Manager North
Meesho
10.2021 - 03.2023
Area Business Manager
HUL India Lakme Division
10.2019 - 09.2021
Area Head/ Cluster Manager
CavinKare
09.2014 - 09.2019
Assistant Brand Manager
CavinKare
09.2014 - 12.2017
Marketing Executive
Glosel India Impex Pvt. Ltd.
05.2013 - 08.2014
WBUT
MBA from Marketing
Pune University
BBA from HR
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