Summary
Overview
Work History
Education
Skills
Websites
Certification
LANGUAGES
Timeline
Generic
Soumya Deb Koner

Soumya Deb Koner

Secunderabad

Summary

Dynamic marketing professional with a proven track record in developing and executing innovative marketing strategies, managing P&L, and leading teams. Expertise in brand management drives impactful results that advance pharmaceutical organizations and enhance brand reputation. Committed to leveraging analytical skills and industry insights to foster growth and achieve strategic objectives. Passionate about creating value through collaboration and effective communication within cross-functional teams.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Sr Product Manager

Aurobindo Pharma
09.2022 - Current
  • Spearheaded comprehensive business plans for the Derma, Gastro & Gyne divisions, defining market strategy and optimizing product portfolios for sustained growth.
  • Orchestrated the complete, end-to-end launch of the Gastro & Gynae division, managing the entire lifecycle from procurement to a fully realized business plan
  • Directed market research and competitive analysis to identify growth opportunities, informing strategic decisions and achieving business objectives for new and existing products.
  • Engaged high-profile medical professionals and partners through educational programs, enhancing market presence and promoting public health initiatives
  • Controlled budgets for marketing campaigns and divisional operations, ensuring cost-effective execution and maximizing return on investment.
  • Led cross-functional teams, including product, marketing, and sales, to successfully bring new products to market, exceeding launch performance targets.

Product manager-Neuro

Pulse Pharmaceuticals
02.2022 - 09.2022
  • Developed neuro segment strategy: Formulate and execute comprehensive product strategies for the neuro segment, maximizing market share and portfolio growth.
  • Orchestrate diverse campaign initiatives: Lead the end-to-end execution of versatile marketing campaigns, including digital.
  • Key Opinion Leader (KOL) engagement: Drive product advocacy and market presence by cultivating relationships with and implementing specialized programs for influential neuro professionals.
  • Ensure cross-functional collaboration: Partner with sales, medical affairs, and regulatory teams to ensure all campaign and product activities are compliant, impactful, and aligned with business goals

Product Manager-Critical care

Strathspey Labs
02.2019 - 02.2022
  • Develop and execute product launch and lifecycle plans for critical care products.
  • Conduct market research, competitor analysis, and customer insights to inform product decisions.
  • Identify, engage, and maintain relationships with KOLs through webinars, digital platforms, and scientific meetings.
  • Leverage specific knowledge-based platforms for KOL networking, product promotion, and education.
  • Design and implement customized promotional activities in hospitals, targeting healthcare professionals.
  • Ensure platform engagement, user experience, and content relevance.
  • Collaborate with sales teams to ensure aligned product messaging, promotional strategies, and customer engagement
  • Work closely with internal teams (Distribution, sales, medical affairs, regulatory and accounts) and external partners (agencies, KOLs).

Sr Product Executive-Derma Cosmetics

Palsons Derma
04.2013 - 01.2019
  • Successfully handled three derma-cosmetic divisions, overseeing diverse brand portfolios and executing full-cycle marketing strategies for multiple product lines.
  • Directed versatile campaigns, including digital marketing and field-based promotions, to maximize market penetration and brand visibility.
  • Designed and implemented patient-centric campaigns that enhanced brand reputation, built customer loyalty, and addressed specific consumer dermatological needs.
  • Conducted sales forecasting and market analysis to inform strategic decisions, optimize inventory, and control divisional budgets.
  • Coordinated with cross-functional teams and external agencies to ensure cohesive campaign execution and successful new product launches

product executive

Emcee Pharmaceutical
06.2008 - 04.2013
  • Developed comprehensive brand communication strategies for assigned products
  • Designed visually appealing visual aids (e.g., brochures, leaflets, posters) to effectively promote products
  • Created engaging training materials and conducted product training sessions for sales teams and customers
  • Assisted in product launch planning, execution, and post-launch evaluation
  • Conducted market research, competitor analysis, and customer insights to inform product decisions

Education

Certificate course - UPCMP guidelines

MBA - Marketing

ICFAI
01.2012

Bachelor - Pharmacy

Biju Patnaik University of Technology (BPUT)
Cuttack
01.2008

West Bengal Higher Secondary - undefined

WBHS
01.2004

ICSE - undefined

St Xavier's school
01.2002

Skills

  • Strategic marketing planning
  • P&L management and Budgeting
  • Brand launch and lifecycle management
  • Market research, Competitive analysis and bench marking
  • Analytical data insights
  • Customer centricity: Patient centric marketing approaches and customer engagement strategy
  • Coaching and mentoring of team members: Marketing and sales
  • Brand roadmaps

Certification


  • Google certification on Digital Marketing
  • Certification on Generative AI: UpGrad
  • Certification on UCPMP: PharmaState Academy

LANGUAGES

English
Hindi
Bengali
Odiya

Timeline

Sr Product Manager

Aurobindo Pharma
09.2022 - Current

Product manager-Neuro

Pulse Pharmaceuticals
02.2022 - 09.2022

Product Manager-Critical care

Strathspey Labs
02.2019 - 02.2022

Sr Product Executive-Derma Cosmetics

Palsons Derma
04.2013 - 01.2019

product executive

Emcee Pharmaceutical
06.2008 - 04.2013

West Bengal Higher Secondary - undefined

WBHS

ICSE - undefined

St Xavier's school

Certificate course - UPCMP guidelines

MBA - Marketing

ICFAI

Bachelor - Pharmacy

Biju Patnaik University of Technology (BPUT)
Soumya Deb Koner