Soumya Deb Koner
Secunderabad
Summary
Dynamic marketing professional with a proven track record in developing and executing innovative marketing strategies, managing P&L, and leading teams. Expertise in brand management drives impactful results that advance pharmaceutical organizations and enhance brand reputation. Committed to leveraging analytical skills and industry insights to foster growth and achieve strategic objectives. Passionate about creating value through collaboration and effective communication within cross-functional teams.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Sr Product Manager
Aurobindo Pharma
09.2022 - Current
- Spearheaded comprehensive business plans for the Derma, Gastro & Gyne divisions, defining market strategy and optimizing product portfolios for sustained growth.
- Orchestrated the complete, end-to-end launch of the Gastro & Gynae division, managing the entire lifecycle from procurement to a fully realized business plan
- Directed market research and competitive analysis to identify growth opportunities, informing strategic decisions and achieving business objectives for new and existing products.
- Engaged high-profile medical professionals and partners through educational programs, enhancing market presence and promoting public health initiatives
- Controlled budgets for marketing campaigns and divisional operations, ensuring cost-effective execution and maximizing return on investment.
- Led cross-functional teams, including product, marketing, and sales, to successfully bring new products to market, exceeding launch performance targets.
Product manager-Neuro
Pulse Pharmaceuticals
02.2022 - 09.2022
- Developed neuro segment strategy: Formulate and execute comprehensive product strategies for the neuro segment, maximizing market share and portfolio growth.
- Orchestrate diverse campaign initiatives: Lead the end-to-end execution of versatile marketing campaigns, including digital.
- Key Opinion Leader (KOL) engagement: Drive product advocacy and market presence by cultivating relationships with and implementing specialized programs for influential neuro professionals.
- Ensure cross-functional collaboration: Partner with sales, medical affairs, and regulatory teams to ensure all campaign and product activities are compliant, impactful, and aligned with business goals
Product Manager-Critical care
Strathspey Labs
02.2019 - 02.2022
- Develop and execute product launch and lifecycle plans for critical care products.
- Conduct market research, competitor analysis, and customer insights to inform product decisions.
- Identify, engage, and maintain relationships with KOLs through webinars, digital platforms, and scientific meetings.
- Leverage specific knowledge-based platforms for KOL networking, product promotion, and education.
- Design and implement customized promotional activities in hospitals, targeting healthcare professionals.
- Ensure platform engagement, user experience, and content relevance.
- Collaborate with sales teams to ensure aligned product messaging, promotional strategies, and customer engagement
- Work closely with internal teams (Distribution, sales, medical affairs, regulatory and accounts) and external partners (agencies, KOLs).
Sr Product Executive-Derma Cosmetics
Palsons Derma
04.2013 - 01.2019
- Successfully handled three derma-cosmetic divisions, overseeing diverse brand portfolios and executing full-cycle marketing strategies for multiple product lines.
- Directed versatile campaigns, including digital marketing and field-based promotions, to maximize market penetration and brand visibility.
- Designed and implemented patient-centric campaigns that enhanced brand reputation, built customer loyalty, and addressed specific consumer dermatological needs.
- Conducted sales forecasting and market analysis to inform strategic decisions, optimize inventory, and control divisional budgets.
- Coordinated with cross-functional teams and external agencies to ensure cohesive campaign execution and successful new product launches
product executive
Emcee Pharmaceutical
06.2008 - 04.2013
- Developed comprehensive brand communication strategies for assigned products
- Designed visually appealing visual aids (e.g., brochures, leaflets, posters) to effectively promote products
- Created engaging training materials and conducted product training sessions for sales teams and customers
- Assisted in product launch planning, execution, and post-launch evaluation
- Conducted market research, competitor analysis, and customer insights to inform product decisions
Education
Certificate course - UPCMP guidelines
MBA - Marketing
ICFAI
01.2012
Bachelor - Pharmacy
Biju Patnaik University of Technology (BPUT)
Cuttack01.2008
West Bengal Higher Secondary - undefined
WBHS
01.2004
ICSE - undefined
St Xavier's school
01.2002
Skills
- Strategic marketing planning
- P&L management and Budgeting
- Brand launch and lifecycle management
- Market research, Competitive analysis and bench marking
- Analytical data insights
- Customer centricity: Patient centric marketing approaches and customer engagement strategy
- Coaching and mentoring of team members: Marketing and sales
- Brand roadmaps
Certification
- Google certification on Digital Marketing
- Certification on Generative AI: UpGrad
- Certification on UCPMP: PharmaState Academy
LANGUAGES
English
Hindi
Bengali
Odiya
Timeline
Sr Product Manager
Aurobindo Pharma
09.2022 - Current
Product manager-Neuro
Pulse Pharmaceuticals
02.2022 - 09.2022
Product Manager-Critical care
Strathspey Labs
02.2019 - 02.2022
Sr Product Executive-Derma Cosmetics
Palsons Derma
04.2013 - 01.2019
product executive
Emcee Pharmaceutical
06.2008 - 04.2013
West Bengal Higher Secondary - undefined
WBHS
ICSE - undefined
St Xavier's school
Certificate course - UPCMP guidelines
MBA - Marketing
ICFAI
Bachelor - Pharmacy
Biju Patnaik University of Technology (BPUT)