Soumya Dutta
Howrah
Summary
Experienced Senior Executive with a strong background in digital media, programmatic campaigns, and e-commerce management. Demonstrated ability to adapt quickly to new roles, optimize operations, and drive immediate positive results. Skilled in strategic planning, team motivation, and establishing market dominance. Proven track record of enhancing sales, operations, and personnel management to achieve business objectives. Dedicated to continuous improvement and delivering exceptional value to dynamic organizations.
Overview
5
5
years of professional experience
Work History
Senior Executive - Media
Span Communication
Kolkata
04.2021 - Current
- Executed digital media campaigns.
- Conducted research and planning on brand advertising strategies for digital platforms.
- Maintained relationships with publishers to secure the best rates for campaigns.
- Monitored, reported, and optimized digital advertising campaigns to achieve optimal results for brands.
- Managed E-Commerce websites, including brand-specific sites and Amazon Seller accounts.
- Managing Social Media Platforms ( Facebook, Instagram, LinkedIn, X , YouTube)
Executive - Media
Digimile Media Pvt. Ltd.
Mumbai
01.2020 - 03.2021
- Managing Social Media Platforms.
- Executed digital media.
- Researched and planned brand advertising strategies for digital platforms.
- Monitored, reported, and optimized digital advertising campaigns to achieve optimal results for brands.
- Managed E-Commerce websites, including brand-specific sites and Amazon Seller accounts.
Freelancer
Ayusya Naturals
Kolkata
06.2019 - 11.2019
- Planned campaigns to ensure full delivery and maintained profitability.
- Coordinated with creative and other departments regarding campaign requirements.
- Communicated with publishers to ensure campaign delivery and sent tags to be embedded on their sites.
Education
Bachelor of Arts - Political Science
Himalayan University
Itanager06-2018
Skills
- Digital Media Planning & Execution
- Programmatic Advertising ( Planning)
- E-Commerce Management (Websites & Amazon Seller)
- Campaign Monitoring & Optimization
- Publisher Relationship Management
- Performance Improvement
- Operations Oversight
- Program Oversight
- Procedure Implementation
Languages
English
First Language
Hindi
Upper Intermediate (B2)
B2
Timeline
Senior Executive - Media
Span Communication
04.2021 - Current
Executive - Media
Digimile Media Pvt. Ltd.
01.2020 - 03.2021
Freelancer
Ayusya Naturals
06.2019 - 11.2019
Bachelor of Arts - Political Science
Himalayan University