SOUMYA KANT

• Planning and executing the weekly digital calendar for the website
• Created special landing pages with the marketing team for promotions and campaigns, and as per Tokyo GHQ guidelines
• Sourcing product assets from the global team in Tokyo, and ensuring their upload to the website
• Monitored site performance and proactively suggested improvement points to increase sales and customer experience journey
• Led the 'click and collect' campaign, which increased orders by 160% compared to last year.
• Coordinated with CRM to increase the conversion rate for emailers.
• Collaborated for e-commerce business with merchandising, inventory planning, logistics, customer service & marketing teams
• Onsite merchandising, including product categorisation, digital assets design and production, and monitoring product and pricing accuracy

Planning & Strategy

• Planning & executing the monthly digital calendar for India website across brands
• Wireframe creation for onsite layout basis offers, event-based site takeovers, new launches and PLPs across all platforms i.e. app, mobile website & desktop
• Planning & executing consumer journey for a pleasant onsite experience
• Strategising a balanced visibility plan between revenue campaigns, brand campaigns, product campaigns & BAU
• Planning "In App" Pop Ups for exclusive brand events
• Personalisation of campaigns & segmentation of offers and loyalty programs for new customer acquisition and retention
• PDP revamp project to maintain PDP consistency across all platforms that helped in increasing conversion rate by 20%
• Provided high quality banners by sharing creative references & feedbacks as well as preparing for refreshes basis their performance

Analytics & Tech

• Performing site audit every fortnightly/monthly based on CTR and Conversion Rate to identify current consumer behavior and share recommendation for site optimisation & business growth strategies
• Work closely with Product / Tech team to provide the best UX/UI through AB testing and personalisation experiment
• Conduct Industry benchmarking to introduce new features for the website

Coordination

• Partner with Growth Channels, Brand Marketing, Creative & Partnerships for smooth functioning and achievement of business objective
• Partner with SEO for optimisation
• Partner with CBO & Founders to understand the business requirements

Project Undertaken

• Spearheaded as one of the key players in driving Growth Traffic Plan and monthly calendar deliverable for ‘Personal Beauty Advisor” on MyGlaam brand
• 3rd party vendor coordination with all the Beauty Advisors to ensure good quality of chats is maintained within brand guidelines
• Identified “key areas of improvement” for the Beauty Advisors to provide a richer customer experience & incentivize BAs to maximize sales
• Coordinated for CRM journeys for emailers, push notification, whatsapp journeys
• Coordinated with Performance Marketing, Social, Influencer for maximum visibility

• Extended support as the SPOC between Clients and internal teams for delivering the appropriate Digital fashion imagery output and Digital AI solutions for their E-commerce platforms
• Established strong relationships with brands such as USA - Fruit of the Loom, Movado, BHFO, Bass Pro Shops, Peerless clothing || Canada - Giant tiger, Aritzia
• Conducted in-depth analysis of the existing accounts for Business Development
• Supervised end-to-end (Pilots) for Brands: Victoria Secret, Saks Fifth Avenue
• Directed the 3D garment solution for brands APC, GIII
• Remotely administered Brand Fashion shoots in USA/Canada regions
• Collaborated with Pilots, Production, Marketing & Sales Teams
• Worked closely with tech team to implement any customer needs for product enhancement
  
  

• Wireframe creation for website Homepage, PLPs for BAU offers, Category stores, Regional stores, Events, Festivals and End of Season SALE
• Evaluated the performance based on CTRs and conversion rate of the website.
• Driving CTR and conversion by creating unique, SEO-driven keywords
• Steered the curation and strategic placement of products on-site
• Coordinated between Creative, Category, and Category Solutions Teams

JABONG - Associate Fashion Stylist

• Drafted research-based Seasonal Trend Report for the Brand's Buying Team
• Responsible for content suggestion and curation basis recent trends, styles, and color for apparel, accessories, and footwear
• Worked alongside UX/UI team for seasonal launches
• Styled and procured looks for Wednesdays with Juice segment for the Jabong Magazine and Instagram – JUICE

• Music Video: Kanika Kapoor, Rao and Saproo productions
• TVC: Paytm, Club Mahindra, VLCC, Tiger Balm, TVS, Godrej
• Web Series: Alt Balaji Production, Breathe (Amazon)

• Performed end-to-end Editorial Shoots for Magazines: LaDamme, Chaser, Dfuze

• Administered Model Casting, Management and Styling
• Managed Editorial shoots for Photographers, Designers and Ecommerce
• Coordinated Fashion Shows for Designers - Mandira Wirk, Gaurav Gupta & Varun Bahal; Schwarzkopf with Franchise India (Brand), Korean Cultural Centre (Embassy)