MS office
Soumya Kurel
Regional Business Analyst
Howrah,WB
Summary
A seasoned Data Analyst with 21 years of experience in data analysis, business intelligence, HR operations, and MIS reporting across the Telecom, Retail, and Manufacturing sectors. Proven ability to synthesize complex datasets into actionable insights, driving strategic decision-making and operational excellence. Expertise in the full data lifecycle, from data collection and reporting to performance analysis and actionable forecasting. Adept in leveraging tools like SAP, SQL, Power BI, and Excel to deliver impactful insights and recommendations to senior leadership. Adept at working in cross-functional teams and delivering results under pressure.
Overview
22
22
years of professional experience
2
2
years of post-secondary education
7
7
Certifications
3
3
Languages
Work History
Assistant Manager (Regional Data Analyst)
Finolex Industries Ltd.
07.2015 - Current
- Spearheaded data-driven decision-making across the fastest-growing region in the East, increasing sales performance by 20% year-over-year by optimizing distribution and channel partner strategies
- Developed and implemented comprehensive sales reports, including DSR (Daily Sales Reports), town-wise performance, and product growth analysis, contributing to a 25% improvement in sales forecasting accuracy
- Successfully managed the end-to-end process of data collection and reporting, preparing daily, weekly, and monthly reports on sales, acquisitions, revenue, and supply chain performance for executive leadership
- Led the Lead Square Project (nationwide), streamlining lead management processes and increasing lead conversion rates by 15%
- Enhanced marketing information systems (MIS) by introducing new tracking mechanisms for competitor activity, leading to improved response strategies for market competition
- Managed cross-functional relationships to ensure effective inventory management by coordinating orders vs
- Dispatches and stock flow across multiple depots, reducing stock aging by 18%
- Acted as the HR SPOC for regional employees, streamlining HR processes including payroll, onboarding, and employee life cycle management, using SAP HRIS
- Orchestrated the expansion of distribution networks, achieving a 30% increase in market coverage and driving regional revenue growth by 18%
- Led the SAP Billing implementation at the Zonal Level in the East, reducing billing errors by 20% and improving system efficiency
- Successfully completed the Lead Square project nationwide, optimizing sales team operations and increasing lead conversion by 15%
Assistant Manager (Circle MIS)
Fast Capital Markets Ltd.
01.2013 - 07.2015
- Managed customer lifecycle data for CDSL, MCX, NCDEX, and NCFE exchanges, improving customer engagement and retention through detailed performance reports and trend analysis
- Developed robust sales performance reports segmented by Remissor, exchange, and town, leading to a more targeted sales strategy and improving market penetration
- Enhanced database management processes by creating automated reporting templates, reducing report preparation time by 30%
- Coordinated with IT teams to ensure seamless integration between internal systems and external exchanges, improving data flow efficiency and reducing system downtime
- Streamlined customer data maintenance and reporting systems, improving operational efficiency by 20%
- Played a pivotal role in data integration between internal and exchange databases, reducing manual errors and improving data accuracy
Regional HR (HR Operations - Backend)
Future Value Retail Ltd.
01.2009 - 12.2012
- Managed the complete employee lifecycle for retail employees across multiple states, utilizing SAP HRIS to track employee data and streamline payroll processing
- Led the implementation of HRIS systems (SPARSH and Cynergis ESS), enhancing operational efficiency and reducing HR processing time by 40%
- Coordinated the annual performance management system (PMS), ensuring timely execution and tracking of employee goals, appraisals, and promotions
- Delivered comprehensive HR reports, analyzing employee retention, engagement, and payroll data, leading to actionable insights for leadership
- Successfully implemented HRIS systems, reducing payroll processing time by 30% and improving employee data accuracy
- Led the PMS process for 3 years, improving employee satisfaction and reducing turnover by 10%
Sr. Executive (Zonal MIS)
Dishnet Wireless Ltd. (Aircel)
07.2005 - 12.2008
- Developed and delivered sales and performance analysis reports, including DSR, churn rate, and site utilization metrics, leading to more accurate market segmentation and sales forecasting
- Monitored stock movement and distribution performance, providing insights that resulted in a 15% reduction in stock aging and 20% improvement in order fulfillment efficiency
- Worked closely with sales teams to align sales targets with market performance, improving the accuracy of revenue forecasts by 10%
- Contributed to the distribution expansion process, resulting in improved sales coverage and market penetration across the region
- Led the GIS-based distribution model project, optimizing sales territory allocation and improving overall regional sales performance
Sr. Executive (Retail Circle MIS)
Tata Teleservices Ltd.
07.2002 - 06.2005
- Managed sales data for retail stores and distributors, providing reports and analysis that led to a 12% improvement in sales conversion rates
- Worked with the sales team to implement store-level promotions, analyzing the effectiveness and driving a 15% increase in store-level sales
- Ensured the timely execution of sales systems and tracked key distribution KPIs, improving execution accuracy across the East Zone
- Led the RMS (Retail Management System) implementation in the East Zone, improving sales reporting accuracy and reducing manual errors by 20%
- Increased sales conversion rates by 12% through targeted data-driven insights into distributor performance and store activities
Education
PGDM - HR & Marketing
Adarsh Business School
04.2001 -
Bachelor of Commerce (B.Com) - First Class in Accountancy
Calcutta University
XII - undefined
St. Thomas High School
X - undefined
St. Aloysius Orphanage & Day School
Skills
Advanced Data Analysis
Data Visualization & Reporting
Business Intelligence
Data Management & Integration
Cross-functional Leadership
Process Optimization
Employee Lifecycle Management
Problem-solving
Analytical thinking
Requirements gathering
Microsoft Excel mastery
Certification
Certified Process Trainer (for Process and Support)
Personal Information
- Date of Birth: 01/03/81
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Software
SQl Server 70
Visual Basic 80
C Programming
C Programming
Interests
Web Browsing
Playing Strategic Games
Regin of Empire , ROG
Timeline
Assistant Manager (Regional Data Analyst)
Finolex Industries Ltd.
07.2015 - Current
Assistant Manager (Circle MIS)
Fast Capital Markets Ltd.
01.2013 - 07.2015
Regional HR (HR Operations - Backend)
Future Value Retail Ltd.
01.2009 - 12.2012
Sr. Executive (Zonal MIS)
Dishnet Wireless Ltd. (Aircel)
07.2005 - 12.2008
Sr. Executive (Retail Circle MIS)
Tata Teleservices Ltd.
07.2002 - 06.2005
PGDM - HR & Marketing
Adarsh Business School
04.2001 -
XII - undefined
St. Thomas High School
X - undefined
St. Aloysius Orphanage & Day School
Bachelor of Commerce (B.Com) - First Class in Accountancy
Calcutta University