Soumya Ranjan Mohanty
Growth Marketer
Pune
Summary
Result oriented professional with experience of 15+ Years in Digital Marketing (SEO, SEM (PPC)), ORM, Performance Marketing, Email Marketing, Campaign Management (Google, Yahoo, Bing, Adobe), Social Media Advertising, Affiliate Marketing, B2B/B2C Marketing, Salesforce Marketing Cloud, Customer Relationship Management and Client Servicing, Market Research, Content Marketing, Revenue Management with best capability of how to manage a team. Highly competitive, self-starter and disciplined. Possess good leadership, relationship management & analytical skills.
Overview
14
14
years of professional experience
Work History
Assistant Vice President - Digital
Infinity Business Insights LLP
06.2023 - 08.2024
- Spearheading the development and implementation of comprehensive digital marketing strategies aligned with the overall business goals and objectives
- Managing a team of digital marketing professionals, providing guidance, mentorship, and direction to ensure the team's effectiveness and productivity
- This includes recruiting, training, and performance evaluation of team members
- Collaborating with senior management to allocate budgets effectively across various digital marketing channels such as social media, SEO, content marketing, paid advertising, and others
- Ensuring optimal utilization of resources to maximize ROI
- Overseeing the planning, execution, and optimization of digital marketing campaigns across multiple channels
- Monitoring campaign performance metrics and making data-driven decisions to improve outcomes
- Ensuring consistent brand messaging and positioning across digital platforms
- Upholding brand integrity and reputation while devising strategies to enhance brand visibility and equity in the digital space
- Analyzing key performance indicators (KPIs) and metrics to evaluate the effectiveness of digital marketing initiatives
- Generating insightful reports for senior leadership to track progress, identify areas for improvement, and make informed decisions
- Collaborating with internal stakeholders, such as sales, product development, and IT teams, to align digital marketing strategies with overall business objectives
- Forming strategic partnerships with external agencies, vendors, or platforms to leverage opportunities
- Ensuring a seamless and engaging user experience across digital touchpoints
- Collaborating with UX/UI teams to optimize website and app experiences, aiming for increased conversions and customer satisfaction
- Staying updated with digital marketing regulations and compliance standards
- Implementing measures to mitigate risks related to data privacy, cybersecurity, and legal compliance in digital marketing practices
- Encouraging a culture of innovation and experimentation within the digital marketing team
- Testing new tools, technologies, and strategies to drive continuous improvement and stay ahead in the dynamic digital landscape
Digital Marketing Manager
Persistence Market Research Pvt Ltd
10.2022 - 04.2023
- Responsible for developing a comprehensive digital marketing strategy aligned with the organization's overall marketing objectives
- Involve leading and managing a team of digital marketing professionals, including specialists in areas such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, content marketing, email marketing, and more
- Planning, implementation, and optimization of digital marketing campaigns across various channels as per B2B perspective
- Monitor campaign performance, analyze data, and make data-driven decisions to improve campaign effectiveness and ROI (Return on Investment)
- Collaborate with other stakeholders, such as the finance department, to ensure proper budget planning and resource allocation for achieving marketing goals
- Analyze data, generate reports, and provide insights to the management team, highlighting the impact of digital marketing efforts on key performance indicators (KPIs) such as website traffic, organic performance, conversion rates, customer acquisition costs, and revenue
- Collaboration with other departments, such as sales, research team, and IT, is crucial for the success of digital marketing initiatives
- Keep up with the latest industry trends, Google algorithm updates, best practices with UI/UX, and innovations to ensure the organization remains competitive and at the forefront of digital marketing developments
- Working in US, EUROPE market, Focusing on email studio, Data extension, Subscriber list, Automation Studio, Multi-Send Journey Builder
- Activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels
- Day to Day Interact with MEL and QA team for increasing quality revenue growth
- Handling team management and reporting to supervisor
- Worked on SQL, Ampscript, Data Views in SFMC, Exclusion part
Digital Marketing Manager
Ondot Media Pvt. Ltd.
02.2022 - 09.2022
- Plan and execute all digital marketing, including SEO/SEM, marketing database
- Design, build and maintain online presence (Organic visibility, Brand Awareness)
- Measure and report performance of all digital marketing activities and assess against goals (ROI and KPIs)
- Identify trends and insights with optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create and optimize user experience for all projected websites
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Identifying challenges throughout all departments, not just the marketing team
- Developing hypothetical solutions to address these problems, including a/b testing
- Prioritizing experiments
- Creating a structured procedure
- Evaluating results
Digital Marketing Manager
Coherent Market Insights Pvt Ltd
10.2020 - 02.2022
- Provide analysis, solutions, and general marketing expertise to help organizations successfully generate their ROI
- Develop and help implement strategies for both new and existing products/services
- Influence all phases of marketing, from design and distribution decisions to advertising and public relations messaging
- Gathering data, performing market research to identify target markets and assess consumer perceptions, competition, business trends, and product value
- Perform internal audits to ensure the needs and goals of the organization's departments are aligned
- My research helps to inform the development of an overall brand strategy, which can affect placement, advertising campaigns, and customer service messaging
- Responsible for the Planning and Implementation Publication and Suppression List for Email Marketing for a Specific List for Market Research Reports Users in APAC, EU, NA and MEA
- Hands on experience in Data extension, lists, publication list, sender profile setup, data filters, imports, file transfer, SQL query activities
- Manage end to end execution of email campaign and automation, A/B testing, Audience Segmentation, and deployment
- Build Bulk Email Template or Messages in Content Builder
- Focuses on research reports for targeting keywords in search engine
- Conducted research, gathered information from multiple sources and presented results
- Monitored online trends, conversations, and innovations to optimize strategies
- Identified technology framework required to support digital strategies
- Analyzed website data such as traffic, interactions, conversions, and goals to find areas of improvement
- Working on Marketing Cloud Connect to Integrate Salesforce CRM with Marketing Cloud
- Implement Market Research report on Automated Email Using Email Studio, Journey Builder and Automation Studio
- Work On Market Research Industry to Understanding Lead Sources and Data Extension Conversion Metrics
- Knowledge of Jira Software
- For Monitoring and Analyzing Traffic on Website Use Google Analytics Tool
- Created a PPC Campaign and Scheduled For 20 Market Research on Daily Basis
Digital Marketing Manager
Absolute Market Insights
04.2016 - 09.2020
- Devising strategies to drive online traffic to the company website
- Tracking conversion rates and making improvements to the website
- Developing and managing digital marketing campaigns
- Utilizing a range of techniques including paid search, SEO and PPC
- Overseeing the social media strategy for the company
- Managing online brand and product campaigns to raise brand awareness
- Managing the redesign of the company website
- Improving the usability, design, content, and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Research competition, investigate benchmarks and provide suggestions for improvement
- Anticipate sales performance trends
Sr Web Marketing Executive
Markets and Markets
02.2015 - 03.2016
- Execute tests, collect, and analyze data, identify trends and insights to achieve maximum ROI in paid campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
- Optimize copy/creatives and landing pages for paid marketing campaigns
- Perform on-going keyword discovery, expansion, and optimization across channels
- Work with the market research of IT and telecom domain to ensure best practices are being adhered to and implemented correctly
- Lead Generate through SEO Activities, Social Media Channels, Email Marketing
Internet Marketing and Brand Consulting Executive
Futurism Technologies Pvt Ltd
01.2012 - 02.2015
- Maintain 7-10 Live projects with different domains with different digital marketing platforms and activities
- On page optimization according to latest google updates
- Keywords analysis
- Optimize website according to Google Penguin, Panda, and Hummingbird updates including many other core updates
- Implementation of the latest SEO strategies to increase site ranking
- Solving issues in HTML code and content, link architecture and navigation with hosting server oriented also
- Generating landing pages as per suggested keywords
- Develop link building strategies including directories, Blogs, Articles, Press releases, Bookmarking, and social media
- Monitoring Google Analytics and Webmaster tools
- PPC - Google Ad words
- Social Media Management for Brand Marketing and Lead Generation
- Run campaign for eCommerce client through retargeting method and email marketing
SEO Team Lead
Sunlight IT
07.2010 - 01.2012
- Understand Business Requirements as Per SEO/Digital Marketing standards
- Audit Websites for SEO Issues
- Conduct Keyword Research/Analysis
- Consult on Site-Level SEO Strategies
- Conduct Page-Level Optimization as per UI/UX and User responsive
- Identify and Resolve Technical SEO Issues as Well as HTML, CSS, Java script, other coding and server related
- Develop and Execute Off-Page SEO Strategy with different link building activities for better performance in online world
- Monitor, Analyze and Report on SEO Performance
- Client Communicate
- Maintain Excellence in Niche Page SEO areas
- Demonstrate Technical Excellence and Thought Leadership
- Support SEO Sales Activities
- Develop New SEO Products/Services
- Lead and Manage the SEO Team
- Prepare Proposal for clients and Manage Clients
Education
MBA - Project Management
Sikkim Manipal University
01.2017
BSc - Physics
North Orissa University
01.2010
Intermediate Science -
CHSE Board
01.2007
Skills
Hard Skills
- Performance Marketing (B2B/B2C)
- Email Marketing
- Campaign Management
- Salesforce Marketing Cloud
- Revenue Management
- Data Analysis
- Search Engine Optimization (SEO)
- Social Media Management
- Keyword Research and Analysis
- Content Marketing
- Mobile Marketing
- HTML, CSS, CMS
- PHP, JavaScript, WordPress
- Apache, Linux, Windows, AWS Server
- SEM (PPC) - Google Ads
- Keyword research
- Campaign creation & management
- Ad groups & bidding optimization
- Search, Display, Video, Shopping Ads
- SEO & Content Optimization
- Keyword density, proximity, efficiency, prominence
- Plagiarism check (Copyscape & other tools)
- Headline creation & topic explanation
- Google Analytics, Google Search Console
- Google PageSpeed Insights, Adobe Analytics, Omniture
- SEMrush, Cognitive SEO, Ahrefs, SpyFu, Similarweb
- Social Media & Ads Management
- Hootsuite, TweetDeck, Buffer
- Facebook & Instagram Ads (Meta)
- Mobile Ads, Video Ads, Twitter Analytics
- LinkedIn Ad Manager
- Data Analytics & Visualization
- Power BI, Tableau
- AI & Web Development Tools
- ChatGPT Other AI Tools
- Dreamweaver, Shopify
- MySQL Database, Google Trends, Buzzsumo
- W3 Validator, Backlink Analysis Tools
- Email & Cloud Platforms
- Mailchimp, iContact, Mailjet, AWS
- Relationship Management
- Competitive Analysis
- Goal Definition & Opportunity Identification
- Creative Solutions & Strategy
- Data Monitoring & Collection
- Data Cleaning & Organization
- Data Analysis & Insight Extraction
Accomplishments
- 2024 - 2025: Generated 20X ROAS within 4 months through highly optimized Meta Ads and Amazon Ads campaigns.
- 2020 - 2021: Achieved $2 million in ROI within 1 month by generating 2,700 high-quality leads, resulting in an impressive 16% conversion rate.
- 2017 – 2018: Reduced production cost by 30% and maximized ROI by 64%.
- 2013 – 2015: Managed 13 projects worth over $24 million in 2 years.
Languages
English
Beginner
A1
Hindi
Beginner
A1
Marathi
Beginner
A1
Odia
Beginner
A1
Telugu
Beginner
A1
Bengali
Beginner
A1
Timeline
Assistant Vice President - Digital
Infinity Business Insights LLP
06.2023 - 08.2024
Digital Marketing Manager
Persistence Market Research Pvt Ltd
10.2022 - 04.2023
Digital Marketing Manager
Ondot Media Pvt. Ltd.
02.2022 - 09.2022
Digital Marketing Manager
Coherent Market Insights Pvt Ltd
10.2020 - 02.2022
Digital Marketing Manager
Absolute Market Insights
04.2016 - 09.2020
Sr Web Marketing Executive
Markets and Markets
02.2015 - 03.2016
Internet Marketing and Brand Consulting Executive
Futurism Technologies Pvt Ltd
01.2012 - 02.2015
SEO Team Lead
Sunlight IT
07.2010 - 01.2012
MBA - Project Management
Sikkim Manipal University
BSc - Physics
North Orissa University
Intermediate Science -
CHSE Board
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