Soumya Sarkar

Radio Audience Measurement (RAM) Professional

• Provided comprehensive audience measurement services to media and advertising clients, utilizing both Diary and Portable People Meter (PPM) methodologies.
• Conducted in-depth statistical analysis of radio listener data to inform strategic decisions for advertisers, radio station owners, and media agencies.
• Utilized a robust toolkit, including Python, SQL, Tableau, and Advanced Excel, to analyze data and create insightful reports and visualizations.
• Enabled clients to optimize advertising campaigns and programming schedules by delivering accurate and timely audience insights.
• Applied rigorous sampling methodologies to ensure the integrity and reliability of all audience measurement data.
• Utilized advanced querying, visualization and analytics tools to analyze and process complex data sets.

• Worked as a part of Retail Measurement Services (RMS), which is the global industry standard for quality data in product movement, market share, distribution, price and other market sensitive information
• Provided comprehensive reports and timely information to our clients on market shares, competitive sales volumes and insights into distribution, pricing, merchandising and promotion
• Offered valuable insights and expertise to the consumer packaged goods (CPG) brands and retailers which in turn helped them improving their manufacturing, marketing and sales decisions
• Involved in sample design and recruitment based on different data collection methodologies
• Involved in the Digital Measurement, Audience Analytics and Consumer Research
• Provided effectiveness metrics that help optimize and validate the overall spending of clients, and maximize the value of their content
• Engaged with Global Television Audience Measurement (TAM) to ensure a more functional marketplace for the industry
• Focused on statistical analyses and tools like SAS, SQL and Advanced Excel

• Equity Research on stocks listed in NYSE & NASDAQ
• Prepared research reports using Morningstar Document Research (10K Wizard) database
• Due Diligence & Risk Assessment of stocks, and their industry & company analysis
• Analyzed the 10-K, 10-Q, 8-K & other filings filed in the Securities & Exchange Commission (SEC)