Soumyabindu Bharadwaj
Technical Manager - Digital Services
Bangalore
Summary
Analytical Technical Manager adept at recruiting, leading and developing highly effective technical teams. Meticulous and driven with a passion for innovation and process improvement demonstrated over 10 years in technical roles.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work History
Technical Manager - Digital Services
Trantor Inc
Bangalore
03.2022 - Current
- Analysis & Reporting: - Client (finning.com)
- Developed suggestions for technical process improvements to optimize resources.
- Adobe analytics, where we deep dive on various segments of the site to understand the performance and the opportunity of growth
- Adobe Target analysis - Pre-Post Analysis serves as a crucial method for gaining a deeper understanding of new site features or components. It empowers data-driven decision-making by relying on metrics rather than intuition.
- Call Tracking Metrics tool - To grasp how calls to the site are utilized and contribute, this tool seamlessly integrates with Adobe Analytics.
- Hotjar tool - Utilizing this tool allows us to examine the heatmap and generate valuable insights.
- Eloqua tool - This tool aids in the creation of forms on the site and provides insight into the actual form submissions.
- Google Data Studio - Creating dashboards in Workspace for the stakeholders
- Creating BRD (business required document) for the implementation team for a smooth analysis
- Engaged with numerous stakeholders to conduct in-depth analysis and present various essential metrics using Workspace.Communication with multiple stack holders to understand the requirement for the reporting and drilling it further for team to analyze.
- Increased employee productivity by 60% through training and mentorsGenerated earned value management data capture spreadsheets and reports for management.
- Communicated cross-functionally with technology leaders across analysis, architecture, build, quality assurance, deployment and support teams on project execution.
- Managed deliverable estimates, negotiated resource conflicts and allocated resources.
Associate Manager
Absolutdata - An Infogain Company
Bangalore
03.2021 - 02.2022
- Analysis & Reporting: - Client (Adobe)
- Using Adobe Analytics, we provided clients with comprehensive reports that offer valuable insights into their website's performance. These reports help clients make informed decisions, optimize their strategies, and ultimately grow their online presence and business.
- Involved with multiple stack holders for deep dive analysis & reporting out the various key metrics using Workspace
- `We simplify the complex analysis conducted with Adobe Analytics and present it in an easily understandable format using PowerPoint. This approach ensures that clients can readily grasp the insights and take actionable steps to enhance their growth strategies.
- Leveraging Adobe Analytics, the Pre-Post Analysis becomes a vital analytical approach used to gain a deeper understanding of the impact of a newly launched product.
- Creating dashboards in Workspace for the stakeholders
- Communication with multiple stack holders to understand the requirement for the reporting and drilling it further for team to analyze.
Lead Analyst
J C Penney
Bangalore
08.2017 - 03.2021
- Reporting Activity & Tools: -
- Pricing is the key area, where we decide on the price points of various items factoring various key aspects
- Evaluate various categories to assess status of KPIs by various dimensions related to online consumers using Adobe Site catalyst Omniture & Oracle BI tool
- Reporting out the various key metrics using Adobe’s Report builder, Work Space & adhoc analysis
- To have the competitive study of the competitor’s trends, we use Third party scrapper tool
- Using Google data studio for various dashboards
- DataMeer helps us to have repository of the data
- Hive – we use as our database
- Key Role: -
- Owned and Managed Competitive Price Execution for select Categories such as Women’s Intimates, Men’s Basics, Kids Wear and Bedding
- Driven projects where our objective was to improve the margins and generate revenue
- With detail study and analysis, we could move the needle
- We were close to 15% increase in revenue and 3% in margins as compared to Last year
- Developed an automated reporting dashboard with the help of Adobe report builder for the daily performance report
- Automated few excel file which are used in daily basis for the calculation purpose
- Driving some of the development projects where we uplift the prices for slow selling products using exploratory data analysis
- Partner Activity: -
- Regularly engaging with the Merchandise team, different category owners, and Directors on a daily basis.
- The objective is to provide them a deep and detailed analysis of price based out of market which is a derivative of few key metrics
- Our intention is always to stay competitive and get our products more visible as compared to the competitors.
Web Operation & Analyst
HP
Bangalore
04.2015 - 07.2017
- Helped execute optimum audit process to ensure HP customer care sites are ready and delivering to the requirement of the customer
- Identifying critical issues on the web and drive actions to resolve
- Involved in creation, maintenance and management of weekly & monthly reports using - Adobe Site-catalyst Omniture V.15 for web traffic reporting & analysis
- Evaluate business data & conduct deep dives to analyze major deviations and provide actionable information in coordination with various business teams
- Worked as a core team member Using the Web Content Management Console (WCM) by IBM as a tool to tag content in the website as per the requirement of the business
- Identify critical issues on the web and drive actions to resolve
- It is critical to be passionate about providing world class experience to our customers on the web
- Articulate clear actions from the audit data
- Reporting Activity & Tools: -
- Evaluate business data to assess status of KPIs by various dimensions related to online consumers
- Maintenance of management & process dashboards/ reports using - Adobe Site catalyst Omniture V.15 for web traffic reporting & analysis, Qualtrics (Site intercept - Survey tool), Qlikview, Google Keywords
- Using Fiddler Web Debugger (v4.6.2.0) and Omnibug to have clearer picture of the load and click events
- Using QlikView Tool to analyze the data on a daily basis as well as making a trending analysis of the Key performing indicators
- Using Minitab to create various Control charts to have clearer representation of the trends monthly statics reporting
- Content Activity: -
- Content tagging on Tool (Web Content Management)
- Using the Web Content Management Tool (WCM) by IBM as a console to make changes in the website as per the requirement of the business
- Started having a hand on the Polyanalyst tool for basic text mining
- Vendor Partner Activity: -
- Interaction with the Vendor Partners and coordinating with audits and other activities.
SEO Associate
Exigent Group Limited
02.2014 - 04.2015
- Optimization of the website
- Analysis using Google analytics
- Monthly statics reporting
- Auditing of website
- Using Hootsuite as a tool for maintaining the social media channel
- Social Media Activity: -
- Handling the social media accounts
- Social media monitoring
- Scheduling of tweets and LinkedIn post
- Creating reports about Social Media on a weekly basis.
Education
BE - ECE
Vinayaka Missions University,
10.2008 - 05.2012
H.S.C -
Vikas Vidyaneketan
Vizag 04.2006 - 04.2008
S.S.C -
St.Vincent ‘s Convent School
04.2005 - 04.2006
Skills
Adobe Analytics
Google Data Studio
MS Excel
Adobe Target Reporting
Business Analytics
Python
Team Management & Collaboration
Business Performance Reporting
Certification
Certification in Business Analytics from Manipal Pro learn
Timeline
Technical Manager - Digital Services
Trantor Inc
03.2022 - Current
Associate Manager
Absolutdata - An Infogain Company
03.2021 - 02.2022
Lead Analyst
J C Penney
08.2017 - 03.2021
Web Operation & Analyst
HP
04.2015 - 07.2017
SEO Associate
Exigent Group Limited
02.2014 - 04.2015
BE - ECE
Vinayaka Missions University,
10.2008 - 05.2012
H.S.C -
Vikas Vidyaneketan
04.2006 - 04.2008
S.S.C -
St.Vincent ‘s Convent School
04.2005 - 04.2006