Soumya Chander Upadhyay
Marketing Analyst
Noida
Summary
Analytical Marketing Professional with 2+ years of experience at Omnicom managing programmatic data for Royal Caribbean International.
Specialized in the intersection of Marketing Strategy and Data Science, utilizing SQL and Python to optimize ROI.
SMU Double Major (Marketing & Strategy) with a focus on business analytics.
German Level: A2+ (B1 targeted for Q1 2026).
Overview
3
3
years of professional experience
Work History
Programmatic Operations Associate
Omnicom Media Group
05.2024 - Current
- Data-Driven Campaign Optimization: Managed and optimized 40+ concurrent programmatic campaigns across multiple DSPs (The Trade Desk, Amazon, Yahoo, Viant), utilizing real-time data analysis to enhance performance and achieve client KPIs.
- Budget Intelligence & Financial Tracking: Engineered strategic budget pacing for Royal Caribbean International, ensuring 100% budget utilization, while simultaneously increasing booking conversions through rigorous trend analysis and data monitoring.
- Strategic Market Expansion (CTV): Devised and launched targeted Connected TV (CTV) campaigns by identifying specific DSP strengths, and translated audience data into actionable strategy, resulting in a measurable uptick in bookings for the U.S. market.
- Cross-Functional Stakeholder Management: Acted as a primary technical point of contact for U.S.-based stakeholders, presenting data-backed performance reports, and strategic recommendations for high-budget travel accounts.
Inbound Marketing Associate ClickTRUE
ClickTRUE
07.2023 - 10.2023
- Developed data-driven inbound marketing strategies to enhance lead generation for regional clients.
- Analyzed web traffic and campaign performance metrics to optimize conversion funnels.
- Boosted brand visibility by developing and executing targeted marketing campaigns.
Education
BBA - Marketing Management
Singapore Management University
Singapore05-2023
Skills
- Data Analytics: SQL (Advanced), Python (Pandas, NumPy), Advanced Excel (VBA)
- Visualization: Power BI (DAX, Interactive Dashboards), Tableau
- AdTech: The Trade Desk, Amazon DSP, Yahoo DSP, Google Analytics 4 (GA4)
- Language: English (Native/Fluent), German (A2/B1 in progress), Hindi (Native)
Timeline
Programmatic Operations Associate
Omnicom Media Group
05.2024 - Current
Inbound Marketing Associate ClickTRUE
ClickTRUE
07.2023 - 10.2023
BBA - Marketing Management
Singapore Management University