InDesign
Soumyadeep Bhattacharya
Equipment Manager - Creative Lead
Bengaluru
Summary
Equipment Manager - Creative Lead with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving.
Overview
14
14
years of professional experience
3
3
Languages
Work History
Equipment Manager - Creative Lead
United Breweries Limited (UBL)
03.2025 - Current
- Overseeing creative projects and making key decisions during the project.
- Managing a team within or across departments.
- Monitoring the quality of digital assets and creative output.
- Created marketing materials, including brochures, flyers and product catalogs to brand standards.
- Presented creative solutions to client challenges, resulting in high levels of client satisfaction and repeat business opportunities.
- Supervising illustration with designs promotions with campaign A to Z including ATL and BTL.
- Making presentations for the Quarterly reports.
- Guiding the direction of creative projects and communicating a vision to team members.
Lead Graphic Designer
Aditya Birla Group - GRASIM
09.2023 - 01.2025
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
- Implemented design feedback from customers and internal stakeholders to improve project outcomes.
- Collaborated with other designers' UI/UX to create visually appealing digital graphics also for a range of prints.
- ATL and BTL all over end-to-end Brand.
- Mentored designers and provided design guidance to improve standards of overall team output.
- Also working with Vendors.
Asst. Manager Graphic Designer Visualizer
Zetwerk Manufacturing
01.2022 - 09.2023
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
- Mentored of designers and provided design guidance to improve standards of overall team output.
- Implemented design feedback from customers and internal stakeholders to improve project outcomes.
- Collaborated with other designers to create visually appealing graphics for range of print and digital media.
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs. Developed innovative designs for variety of clients in graphic design industry.
Advisory Specialist in Design
PwC SDC
04.2018 - 01.2022
- Evaluated the effectiveness of internal controls for safeguarding assets, recommending improvements where needed.
- Delivered high-quality advisory support to clients, resulting in successful project completion and long-term relationships.
- Proved successful working within tight deadlines and a fast-paced environment.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Paid attention to detail while completing assignments.
- Worked well in a team setting, providing support and guidance.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Graphic/ UI Designer
Clarion Technologies
08.2017 - 02.2018
- Designed eye-catching promotional materials, driving increased event attendance and participation rates.
- Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
- Created marketing materials, including brochures, flyers and product catalogs to brand standards.
- Presented creative solutions to client challenges, resulting in high levels of client satisfaction and repeat business opportunities.
Story Artist / Visualiser
Knowledge Podium Systems Private Limited
09.2016 - 08.2017
- Utilized social media platforms proactively to promote personal brand awareness while engaging with potential clients or collaborators regularly.
- Designed custom artwork for clients, meeting their creative vision and ensuring satisfaction with the final product.
- Contributed to creative process through original ideas and inspiration.
- Sold original art pieces through online platforms, gallery exhibitions, and direct customer interactions, generating consistent revenue streams while maintaining an active artist presence within the community.
Senior Graphic Artist
TCS
04.2014 - 09.2016
- Managed multiple projects simultaneously while maintaining strict deadlines and adhering to budget constraints.
- Updated digital asset libraries regularly, ensuring easy access to current resources for team members and stakeholders alike.
- Developed innovative logo concepts for new product launches, contributing to successful market introduction.
- Designed eye-catching trade show booth graphics that attracted potential clients and generated leads.
Graphic Designer
Ambuja Realty Development Limited
04.2012 - 03.2014
- Developed creative design for print materials, brochures, banners, and signs.
- Conceptualized creative designs for print materials, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Created digital image files for use in digital and traditional printing methods.
Internship Trainer
MC&A House
04.2011 - 02.2012
- Managed day-to-day operations of the internship program while maintaining a focus on long-term strategic goals for growth and improvement.
- Collaborated with colleagues to identify areas for improvement within the internship program, leading to more efficient training practices.
Education
Bachelor of Arts - BFA - Fine Art - Commercial Ad
Rabindra Bharati Univertsity
Kolkata, India 05.2023 - 01.2025
Graphic And Web Designer - Markerting With ATL And BTL
Arena Multimedia
Kolkata, India 04.2001 -
Photography -
Net Guru
Kolkata, India 04.2001 -
Skills
Print design
Branding
Design thinking
Visual design
Layout design
Typography design
Branding and identity
Adobe creative suite
Corporate branding
Accomplishments
PwC - Best reviewer of the year 2018 - 2019
TCS: Employee of the year - 2015 - 2016
Zetwerk: Employee of the year - 2022 - 2023 + Employee of the month (Oct, 2022)
Software
Photoshop
Illustrator
Canva
Power Point
MS - Office
Timeline
Equipment Manager - Creative Lead
United Breweries Limited (UBL)
03.2025 - Current
Lead Graphic Designer
Aditya Birla Group - GRASIM
09.2023 - 01.2025
Bachelor of Arts - BFA - Fine Art - Commercial Ad
Rabindra Bharati Univertsity
05.2023 - 01.2025
Asst. Manager Graphic Designer Visualizer
Zetwerk Manufacturing
01.2022 - 09.2023
Advisory Specialist in Design
PwC SDC
04.2018 - 01.2022
Graphic/ UI Designer
Clarion Technologies
08.2017 - 02.2018
Story Artist / Visualiser
Knowledge Podium Systems Private Limited
09.2016 - 08.2017
Senior Graphic Artist
TCS
04.2014 - 09.2016
Graphic Designer
Ambuja Realty Development Limited
04.2012 - 03.2014
Internship Trainer
MC&A House
04.2011 - 02.2012
Graphic And Web Designer - Markerting With ATL And BTL
Arena Multimedia
04.2001 -
Photography -
Net Guru
04.2001 -
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