Soumyadip Roy
Mumbai
Summary
Innovative marketing professional with experience in digital marketing, project management, and stakeholder communication. Proven track record in driving successful campaigns, digital content creation, and brand strategies for leading organizations. Skilled in leveraging AI, digital tools, and retention strategies to enhance marketing effectiveness.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Retention Marketing Intern
PharmEasy
11.2024 - 01.2025
- Designed and executed customer retention campaigns using CleverTap
- Managed notification & Whatsapp marketing 300+ Communications with 2.3M+ Reach
- Improved customer engagement with targeted marketing strategies
Digital Marketing Intern
EssilorLuxottica
03.2024 - 06.2024
- Developed marketing decks and conducted market research for 20+ Segments
- Supported collaborative marketing initiatives for leading eyewear brands like Rayban
- Analyzed 10+ BoP market opportunities for growth
Project Intern (Digital Marketing)
B-ABLE Foundation
12.2023 - 03.2024
- Created newsletters, B2B marketing materials, and stakeholder content
- Developed social media strategies to increase brand visibility
Marketing Intern
Medulance
03.2023 - 05.2023
- Led social media marketing efforts during Shark Tank India Season 2 and IPL campaigns reaching an audience of 1M+
- Designed and updated pitch decks and webinar materials reaching 30K+ live viewers.
- Implemented SEO and digital marketing strategies improving search rank by 30 Positions.
Project Intern – Service Model Development
Nijji Healthcare
05.2022 - 07.2022
- Contributed to service model development for major clients including GSK and P&G
- Assisted in streamlining healthcare service frameworks
Education
BBA - Marketing Management
SVKM'S NMIMS
Mumbai05-2025
ISC, Humanities - Mass Media & Business Studies
Lilavatibai Podar Sr Secondary School
07.2022
Skills
- Digital Marketing
- AI Solutions
- Marketing Strategy
- Omni-Channel Marketing
- Project Management
- Healthcare Management
- Campaign development
- Customer engagement
- A and B testing
- Content creation
Certification
- AI for Business, Wharton Online
- Google Analytics Certification
- Google Ads Search Certification
- Digital Marketing Fundamentals, Google Digital Garage
- Omnichannel Marketing Virtual Program, Lululemon
Awards
- 1st Place, RRR, ST Xaviers College Mumbai, 20/01/25
- 1st Place, Ultimate Showdown, ST Xaviers College Mumbai, 18/01/25
- 2nd Place, Kaizen Supply Chain, IIM Rohtak, 12/01/23
- 1st Place, Economics Article Writing, IIM Rohtak, 12/01/23
- 3rd Place, Think Tank Competition, IIM Raipur, 02/01/24
- 3rd Place, Startup Concept Presentation, IIT Bombay, 10/01/23
- 1st Place, Ops Verte, VGSoM IIT KGP, 04/01/24
- 3rd Place, Casecrafts, SVKM’s NMIMS, 04/01/24
Timeline
Retention Marketing Intern
PharmEasy
11.2024 - 01.2025
Digital Marketing Intern
EssilorLuxottica
03.2024 - 06.2024
Project Intern (Digital Marketing)
B-ABLE Foundation
12.2023 - 03.2024
Marketing Intern
Medulance
03.2023 - 05.2023
Project Intern – Service Model Development
Nijji Healthcare
05.2022 - 07.2022
ISC, Humanities - Mass Media & Business Studies
Lilavatibai Podar Sr Secondary School
BBA - Marketing Management
SVKM'S NMIMS
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