Soumyajit Ghosh
Kolkata
Summary
Experienced Marketing, Research, and Operations specialist with more than 6 years in sales operations and market analysis. Strong skills in improving pipeline efficiency, performance analytics, and managing CRM tools for successful project execution. Proven ability to generate market insights and align operational strategies with business growth initiatives.
Overview
8
8
years of professional experience
Work History
Team Lead – Market Research & Demand Generation
I-Merit Technology
Kolkata
10.2020 - Current
- Improved lead quality and pipeline performance through targeted campaigns and CRM optimization.
- Conducted industry research (Healthcare, Automotive, AI, Agriculture) and developed CXO-level buyer personas.
- Produced strategic reports and analytics to support business decisions.
- Mentored team members, driving process improvements and adoption of tools.
Market Research Analyst
221B-Baker Street
Kolkata
10.2019 - 10.2020
- Executed demand generation campaigns leveraging consumer insights and analytics.
- Designed multi-channel campaigns and conducted competitor tracking.
Senior Research Associate – Market Intelligence
Netscribes India Pvt. Ltd.
Kolkata
02.2018 - 09.2019
- Delivered actionable insights through research reports and competitor analysis.
- Supported strategic planning for client leadership with accurate market intelligence.
Marketing Executive
Creocraft Ventures Pvt Ltd.
Kolkata
07.2017 - 01.2018
- Designed and executed marketing and promotional plans across trade channels.
- Conducted market research to enhance brand awareness and sales strategies.
Education
MBA - Marketing & Retail
IISWBM
Kolkata, India01.2017
B.Sc. - Hospitality & Nutrition
IHM
Kolkata, India01.2013
Skills
- Market and consumer research
- Campaign strategy and demand generation
- CRM expertise (Salesforce, HubSpot)
- Performance analytics and KPI reporting
- Buyer persona development
- Stakeholder engagement and leadership
- Competitive intelligence and data visualization
Tools And Languages
Salesforce, HubSpot, ZoomInfo, Factiva, Bloomberg, MS Office, English, Bengali, Hindi
Timeline
Team Lead – Market Research & Demand Generation
I-Merit Technology
10.2020 - Current
Market Research Analyst
221B-Baker Street
10.2019 - 10.2020
Senior Research Associate – Market Intelligence
Netscribes India Pvt. Ltd.
02.2018 - 09.2019
Marketing Executive
Creocraft Ventures Pvt Ltd.
07.2017 - 01.2018
MBA - Marketing & Retail
IISWBM
B.Sc. - Hospitality & Nutrition
IHM
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