SOUMYAJIT LAHA

• Build a new market for Teachmint X in the Zone. Create complete P&L operation, strategy, and form team.
• Generate new business for Teachmint X in the market.
• Established strong relationships with channel partners, creating mutually beneficial opportunities for growth and collaboration.
• Mentoring staff members, providing guidance on professional development opportunities, and career progression paths within the company.
• Maintaining compliance with industry regulations while adapting to changes in legislation or best practices as needed.
• Assisted senior leadership in managing all aspects of operations.
• Defined clear targets and objectives and communicated to other team members.

• Cultivated and developed strategic partnerships to build assigned territory.
• Coordinated sales activities with partners and resellers to identify and close new business.
• Drove and delivered sales leads to convert into new business.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Facilitated channel engagement to support territory sales goals.
• Articulated value proposition to assigned territory partners to maintain and increase share of partner business.
• Contributed to event marketing, sales and brand promotion.
• Set and achieved company defined sales goals.

• Manage a team of Key Account Manager and directly handle the largest accounts across Maharashtra, Chhattisgarh, Jharkhand, Odisha and Eastern India.
• Define KPIs for the team and build an ecosystem to drive achievement
• Enthusiasm regarding education infrastructure offering and partnering with schools/institutions as true educators
• Ability to empathize with administrators of schools/institutions and help them realize the value of the product
• Onboard new clients and work with key accounts to identify key customer needs and requirements. Resolve any issues and problems faced by customers and deal with complaints to maintain customer satisfaction
• Serve as the link of communication between key customers and internal teams. Expand the relationships with existing customers by continuously proposing solutions that meet their objectives
• Communicate and collaborate with the sales, marketing, and product departments to ensure that key clients’ needs are met
• Keep track of accounts' satisfaction and reporting on their status to the organization. Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics

Managerial

• Develop high quality business strategies and plans ensuring their alignment with short-term and long-term objectives.
• Lead and motivate subordinates to advance employee engagement develop high performing managerial team.
• Suggest high quality decisions to advance business and increase profits.
• Build trust relations with key partners and stakeholders and act as point of contact for important shareholders
• Maintain deep knowledge of the markets and industry .

Operational

• Oversee all operations and business development activities to ensure they produce desired results and are consistent with overall strategy and mission
• Enforce adherence to legal guidelines and in-house policies to maintain company’s legality and business ethics
• Review financial and non-financial reports of your region to devise solutions or improvements
• Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth
• Achieve given targets of Sales, Academic and Technical interventions for zone
• Control costs and achieve EBITA targets for the region

ISO

• Task & responsibilities relevant as per QMS responsibility & authority matrix
• TBEM application writing and Review (Customer Focus)

• Establishing new HNI client base and ensure business Targets are achieved every Year.
• Organize events and campaigns to build brand engagement and organic lead generation.
• Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
• Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
• Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
• Planned team-building exercises to increase employee performance and job satisfaction.
• Assessed job applications and made hiring recommendations to bring in top candidates for key vacancies.
• Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements, and evaluate progress toward goals.
• Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
• Mentored sales team in applying effective sales techniques and delivering top-notch customer service.

• Responsible for generating business through selling magazine pages for the group.
• Accomplishing assigned targets and searching new prospects.
• Ideate and plan new initiatives for team for offline and city centric issues.
• Being able to integrate print with digital platform and sell combined concepts to prospective clients.
• Skills learned: Presently located in Calcutta and working cohesively with advertisers from Retail, PSU’s and Corporate.
• Interaction with senior officials and owners of these concerns in ideating new ideas for brand building.
• Responsible for building strong relationship between publication and advertiser in achieving long term goals.
• Build strong network with advertising agencies in generating business.
• Working with media has helped me hone new methods if sales while understanding advertising methods and functions of multiple industries.
• Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
• Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.

• Joint Venture between, Concept/Product selling to niche segment of target audience by convincing them to choose unconventional career option.
• Initiatives in creating agents/influencers, convincing institutions and building corporate relation in creating network base to build brand in region through various ATL and BTL activities.
• Skills learned: My region of work was Calcutta mostly and few sates in north east and Ranchi in initial period after which I was relocated to Bengaluru for better prospects.
• Working with Raffles has helped me focus into strategic marketing and understanding needs of consumers.
• It has great impact towards my career path as I have learnt about Concept selling, Student handling and career services, internet based marketing, institutional marketing, verticals marketing, vendor management, influencers management, event management and approaching every client closure on case to case basis.

• Product selling and marketing of product to students of engineering background looking for higher studies and convincing them to join the academy.
• Operate with various institutions, corporate in training and placement.
• Participate in career exhibitions and events outstations.
• Looking after the operations of the centre’s across the region and maintaining relationship with the existing engineering colleges.
• Engage institutions and universities and students to participate by enrolling into our programme.
• Responsible for taking ensuring smooth execution of operations across the centre and complete activities.
• Organizing classes for classroom coaching, assisting in organizing exams, relationship building with various institutions, meeting the trustees, vice chancellors of various colleges and maintaining relations direct sales and marketing.
• Manage costs for marketing activities and seminars in colleges.

• Worked as MARKETING EXECUTIVE in renowned Aviation Training sector under APTECH LTD.
• Product selling and marketing of product to students and convincing them to join academy.
• To lead team in various brand building exercises in BTL levels.
• Create brand awareness and generate more leads for sales team.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Developed marketing plans based upon extensive research and prospects targeted.
• Designed innovative branding and product strategies.