Soumyakant Thakur
Benaulim,KA
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Innovative Marketing leader with 7+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
11
11
years of professional experience
Work History
Business Manager
Reliance Broadcast Network
09.2023 - Current
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
- Communicated with customers and vendors positively with particular attention to problem resolution.
- Enhanced and redefined organizational structure to maintain competitive edge across territories.
- Oversaw and improved deliveries through proactive coordination of daily operations.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Compiled product and customer data to generate informed profit projections.
- Researched and identified new opportunities for product and brand development.
Brand Manager
NoBroker.com
08.2022 - 08.2023
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Organized and delivered training sessions for new product content and technological advancements.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Consulted with product development teams to enhance products based on customer interest data.
- Conducted market research to identify new opportunities and target markets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Improved website visibility through development and implementation of SEO strategies.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Business Development Manager
UpGrad
06.2021 - 07.2022
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Developed process to analyze customer feedback to incorporate insights into product development strategies.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Collaborated with sales and marketing departments to support client acquisition.
Marketing Manager
Zomato
05.2017 - 08.2018
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Communicated product value, quality, and style to educate and entice potential customers.
- Reviewed and implemented new company initiatives and executed product activations.
- Planned future sampling opportunities and special events.
- Placed new and existing brand products in competitive retail locations.
- Collaborated with local field sales to promote brand awareness and sales results.
Brand Associate
Nestle Foods
04.2013 - 03.2017
- Assisted with development and implementation of organization brand strategy.
- Communicated product information with confidence and educated consumers about company.
- Drove sales and service using suggestive selling techniques and observing non-verbal cues.
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Placed styles, sizes and colors of product on sales floor to maintain availability for customers.
- Collaborated with local field sales to promote brand awareness and sales results.
- Identified key high-traffic, consumer-centric locations and built rapport with prospective customers and vendors.
- Planned future sampling opportunities and special events.
Education
MBA - Marketing
AIMS B SCHOOL
Bengaluru05.2021
Bachelor of Arts - Geography
Dyal Singh College (University of Delhi)
New Delhi, India08.2016
Skills
- Brand positioning
- Campaign Planning
- Category growth
- Marketing Communications
- Creative Direction
- Strategy Development
- Competitor Analysis
- Budget Development
- Advertising Management
- Partnership Development
- Sales Tracking
- Promotional planning
- Partnership Building
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
odia
Bilingual or Proficient (C2)
Bengali
Intermediate (B1)
kannada
Intermediate (B1)
Timeline
Business Manager
Reliance Broadcast Network
09.2023 - Current
Brand Manager
NoBroker.com
08.2022 - 08.2023
Business Development Manager
UpGrad
06.2021 - 07.2022
Marketing Manager
Zomato
05.2017 - 08.2018
Brand Associate
Nestle Foods
04.2013 - 03.2017
MBA - Marketing
AIMS B SCHOOL
Bachelor of Arts - Geography
Dyal Singh College (University of Delhi)