Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Soumya Ranjan Sahoo

Mumbai

Summary

A dynamic digital marketer with over 4+ years of experience in brand strategy, media planning, campaign execution, and customer journey optimization across industries like D2C, FMCG, and Fintech. Skilled in CRO, website audits, competitor analysis, and multi-channel marketing to enhance engagement, and drive growth. Adept at handling budgets, leading teams, and aligning marketing with business goals through data-driven strategies and innovation.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Marketing Manager

ANS Commerce
Mumbai
03.2024 - 03.2025
  • Led a team of 10+ to drive marketing strategy and execution for 30+ D2C brands across FMCG, apparel, skincare, stationery, grocery, and technology, ensuring strong brand positioning and business growth.
  • Developed and executed comprehensive brand communication strategies, optimizing customer acquisition, engagement, and retention—driving ₹20+ crore in revenue with ad spends exceeding ₹5 crore.
  • Spearheaded 360-degree marketing campaigns across digital, social, and out-of-home channels, aligning messaging with brand objectives, and maximizing reach.
  • Conducted website audits, customer journey analysis, and conversion rate optimization (CRO) to enhance user experience, increase engagement, and improve conversion rates.
  • Analyzed competitor strategies and website performance, leveraging insights to refine marketing approaches, and maintain a competitive edge.
  • Collaborated with cross-functional teams (sales, product, legal, finance), and external partners (agencies, affiliates, influencers) to execute high-impact marketing initiatives.
  • Managed end-to-end campaign execution, from creative development, media planning, to launch, and performance analysis, ensuring continuous optimization and maximum ROI.
  • Oversaw marketing budgets, ensuring efficient allocation, accurate forecasting, and brand consistency across all touch points.
  • Conducted market research and performance analysis, leveraging data-driven insights to refine campaign strategies, and present key findings to senior leadership.
  • Strengthened brand visibility through integrated marketing strategies, ensuring a consistent digital presence across platforms.
  • Innovated with emerging marketing tools and industry trends, implementing new strategies to enhance campaign effectiveness in a fast-paced, competitive environment.
  • Led D2C enablement projects, streamlining coordination between technology, logistics, and sales teams to optimize operations and customer experience.

Ad Operations Manager

Amplifyr
Mumbai
10.2022 - 03.2024
  • Led and managed a team of four individuals, ensuring cohesive collaboration and optimal performance.
  • Oversaw a monthly marketing budget ranging from $300,000 to $400,000, effectively allocating resources for maximum ROI.
  • Implemented marketing strategies focused on sales enhancement, lead generation, and brand awareness across diverse industries, including Fintech, Apparel, Fashion, Sports Equipment, and Beauty.
  • Utilized various digital platforms, including Meta, Google, TikTok, Pinterest, Shopify, Commission Factory, Klaviyo, GA4, Google Tag Manager, and Google Merchant Center, to achieve client objectives.
  • Developed comprehensive media plans and strategies for both existing and new clients, ensuring alignment with business goals and target audiences.
  • Conducted audits and created compelling pitch decks to secure new clients, while nurturing relationships with existing ones.
  • Managed client communication channels, and consistently delivered detailed reports to ensure transparency and client satisfaction.
  • Initiated and implemented new processes and strategies to drive continuous improvement and innovation within the company.
  • Proactively led training and development initiatives for team members, enhancing their skills and expertise to drive continuous growth and performance improvement.

Account Specialist

Logicserve Digital / LS Digital
Mumbai
08.2021 - 10.2022
  • Spearheaded digital media initiatives for Tata Pravesh and Universal Education, managing strategy development, execution, reporting, and media planning.
  • Leveraged diverse digital platforms such as Google Search, Display, Discovery, YouTube, Pmax, Facebook, and LinkedIn to reach target audiences effectively and meet campaign objectives.
  • Developed and executed tailored media plans, including performance-driven campaigns, brand awareness initiatives, and brand pitch audits.
  • Conducted comprehensive audits of client accounts to pinpoint areas for improvement and formulate strategic recommendations for enhancing digital marketing efforts.
  • Played a pivotal role in training new team members on various aspects of digital media and platforms to ensure proficiency and effectiveness in campaign execution.

Marketing Analyst

Hiveminds
Bangalore
03.2021 - 07.2021
  • Managed digital media campaigns for esteemed clients, including Pidilite, flydubai, and Spencer's, focusing on execution and reporting.
  • Executed targeted advertising strategies across various platforms, including Google Search Ads, YouTube Ads, Universal App Campaigns (UAC), Facebook Ads, Amazon, and Flipkart.

Education

MBA - Marketing Management

Jamnalal Bajaj Institute of Management Studies
Mumbai
01-2026

Bachelor of Engineering - Chemical Engineering

C.V. Raman Global University
Bhubaneswar
01-2020

Class XII -

Delhi Public School
Rourkela
01-2015

Class X -

Delhi Public School
Rourkela
01-2013

Skills

  • Digital Marketing Strategy, Campaign Development & Execution
  • Media Planning and Execution (Across Digital, Social, Search, Programmatic, Affiliate and OOH)
  • Performance Marketing CPL,ROI, CAC, Retention and CLV Optimization, Paid Social Advertising (Meta, TikTok, LinkedIn, Pinterest)
  • Google Ads (Search, Display, YouTube, Pmax), E-commerce Marketing (Amazon & Flipkart) , and Conversion Optimization (Shopify)
  • WhatsApp, Email & SMS Marketing
  • Data Analysis and Campaign Performance Reporting (GA4), Looker studio
  • Brand Strategy and Communication
  • Client Relationship Management and Stakeholder Collaboration
  • Team Leadership, Training, and Development
  • Marketing automation platform & CRM ( Lime chat, Lead Square & Adobe Marketing Cloud)

Accomplishments

  • North Star Award - Logicserve Digital
  • Letter of Recommendation from Jio Creative Lab
  • Scaled Client Business from $200,000 to $700,000.

Certification

  • Fundamental of Digital Marketing Google Ads App, Search, Display & Video Certification offered by Google
  • Design Thinking for Innovation offered by Coursera
  • Introduction to Marketing offered by Coursera.

Timeline

Marketing Manager

ANS Commerce
03.2024 - 03.2025

Ad Operations Manager

Amplifyr
10.2022 - 03.2024

Account Specialist

Logicserve Digital / LS Digital
08.2021 - 10.2022

Marketing Analyst

Hiveminds
03.2021 - 07.2021

MBA - Marketing Management

Jamnalal Bajaj Institute of Management Studies

Bachelor of Engineering - Chemical Engineering

C.V. Raman Global University

Class XII -

Delhi Public School

Class X -

Delhi Public School

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Soumya Ranjan Sahoo