Soumyo Guin

Dynamic and senior business and marketing leader with over 20 years of experience in transforming marketing landscapes. Proven track record of driving brands to market dominance through strategic marketing transformation and robust brand management. Strong focus on marketing management, leveraging data-driven insights, and deploying advanced technology to consistently deliver significant revenue growth and profitability in the retail and e-commerce sector. Aims to apply strategic vision and precise marketing execution to enhance business growth and market expansion in a dynamic organization.

• Digital Marketing Tools (Google Analytics, SEMrush)
• CRM Platforms (Salesforce, HubSpot)
• Project Management Software (Asana, Trello)
• Microsoft Office Suite (Excel, PowerPoint)
• E-commerce Systems (Magento, Shopify, AWS, Amazon Pi)

1. Drove an 800% increase in business turnover, elevating it from ₹2.3 Cr in FY21-22 to ₹170 Cr by FY23-24.

2. Secured the top market position, growing market share from 1.5% in Q2 2022 to 26.9% by December 2022, as recognized by Counterpoint Research.

3.Achieved the highest sell-out in the industry with over 1M+ devices sold on e-commerce platforms, capturing a 56% market share during Diwali FY23 and maintaining a 57%market share with over 300,000 devices sold in two months.

4. ¨ Captured a 60% market share in modern trade (Reliance & Croma), with direct presence in 150+ stores with dedicated Shop in shop display and 200+ stores via Amazon ECHO team fixtures. Festival and season activities were done around the year.

5. ¨ Strategic Partnership Architect: Formed exclusive alliances with Amazon ECHO, capturing a 60% market share in modern trade with Reliance and Croma partnerships.

6. ¨ Achieved significant digital engagement with 500,000 followers on Meta, 30,000 on Instagram, and over 100M+ views on media campaigns. Successfully launched the "Smartnazar" campaign in 2022, winning more than 5 awards.

7.¨ Opened 10 COCO stores and over 50 new Hero Sprint stores, significantly enhancing market presence and contributing to a 215% sales increase during COVID-19.

8. ¨ Redesigned and launched the Firefox website with an e-commerce portal, achieving online sales of ₹10 Cr and expanding the hyperlocal sales platform to 250+ cities.

9. ¨ Led the team to be recognized as the best regional marketing team in 2020, achieving the Guinness Book of World Records for the "Karsalaam" campaign, and receiving the Best Regional Marketing Award in 2020.

¨ Rolled out distinctive Sony Alpha DSLR orange signage across over 5000 outlets, significantly boosting brand recognition and consumer interaction.