Data Analyst with 4 years of experience across the digital marketing and banking domains, delivering data-driven solutions to support business decision-making and operational efficiency. Skilled in extracting, transforming, and modeling data from diverse sources including SQL databases, Excel, and APIs. Proficient in Python, SQL, and Power BI for advanced analytics and building interactive dashboards. Experienced in uncovering trends, detecting anomalies, and translating complex data into actionable insights for stakeholders. Adept at working with marketing performance data, trade surveillance, and regulatory analytics, with a strong focus on presenting clear, impactful visualizations and collaborating across teams to drive results.
Hi, I’m
Soundar S
Data Analyst
Chennai,TN
Summary
Overview
4
years of professional experience
4
Years of eductaion
2
Languages
Work History
HCL Technologies Limited
SOFTWARE ENGINEER
09.2021 - 09.2024
Job overview
- Spearheaded the successful migration of Actimize models to the new environment, ensuring seamless integration and minimizing potential disruptions, resulting in improved efficiency by 50%, and reduced operational costs.
- Implemented innovative technical solutions to streamline Actimize servers, leveraging SQL, Python, Actimize, and Power BI proficiencies. Reduced manual effort by 60% and improved data visualization, enabling faster decision-making, and increasing operational efficiency.
- Analyzed transaction data using Python to identify suspicious activities and ensure compliance with regulatory standards.
- Coordinated with technical and functional teams to implement, monitor, and perform data cleaning, processing, extraction, ingestion, validation, and visualization operations.
- Utilized libraries such as Pandas, NumPy, and SciKit-Learn to process and analyze large datasets and created data visualizations using Matplotlib and Power BI to present findings to stakeholders, which reduced their effort by 70%.
- Managed lifecycle elements of ETL development, from robust testing to final deployment.
- Wrote and implemented innovative code, guaranteeing that unique business needs were met.
- Interpreted complex results from quantitative analyses, and communicated them effectively through visualizations or reports.
- Collaborated cross-functionally with diverse teams in cleaning, assessing, and interpreting data.
- Coded software updates to add new features, close security holes, and resolve defects.
- Conducted regular audits, and produced comprehensive reports to support regulatory submissions and internal investigations.
- Proficient in detecting and resolving software defects and issues by implementing effective troubleshooting techniques.
AnnalectChennai
Data Analyst
09.2024 - Current
Job overview
- Independently managed end-to-end data analytics, from data ingestion to modelling and insight delivery, serving key stakeholders and clients.
- Collected and aggregated data from diverse sources, including SQL databases, Excel files, and web APIs, ensuring robust and scalable pipelines.
- Cleaned, transformed, and pre-processed large datasets using Python (Pandas, NumPy) to ensure high data quality and readiness for analysis.
- Built interactive dashboards and visual reports using Power BI to communicate key business insights and trends to clients.
- Collaborated with clients to validate data accuracy and ensure alignment with business objectives before proceeding to modelling.
- Led Marketing Mix Modelling (MMM) initiatives using Python, incorporating comprehensive steps such as:
- Data scaling and normalization to prepare for model input.
- Accounted for control variables, including seasonality, holidays, and macroeconomic indicators, to isolate the true media impact.
- Applied adstock transformation (decay rates and saturation) to quantify the carryover effects of media.
- Built and tuned regression-based models to estimate the contribution of each marketing channel to sales. - Delivered actionable business insights by calculating Return on Investment (ROI) and recommending optimal media spend allocations for future marketing cycles.
- Provided strategic guidance on next-best channel investments to maximize performance and budget efficiency.
Education
Rajiv Gandhi College of Engineering And Technology
Bachelor of Technology from Computer Science Engineering
09-2021
University Overview
- GPA: 8.36
- Graduated in Computer Science Engineering.
- Project in Job Recommendation system with the help of machine learning using Python and Django.
- Project in Medical Record and Supervision System with cloud infrastructure.
- Member of Rotary and Adventure clubs
Skills
- Python
- Pandas
- Numpy
- Matplotlib
- Oracle
- Azure
- SQL
- Power BI
- Tableau
- GitHub
- Bitbucket
- Actimize
- ETL
- Advanced Excel
- JIRA
- XML / XSL
- Agile Methodologies
- Machine Learning
- Keras
- Data Mining
- Data Modelling
- Data Cleaning
- Data Manipulation
- Data Analysis
- Data Visualization
Certification
- 2020, Udemy, Python Tutorial with MySQL, NumPy, Web, Pandas
- 2020, Genesys Academy, Data Science using Python
- 2024, Great Learning, Tableau
- 2024, Accenture, Data Analytics and Visualization
- 2024, Deep Learning.ai, Machine Learning Specialization
- 2024, Udemy, Power BI
Accomplishments
Accomplishments
- Streamlined workflow by consolidating lengthy processes and redundant documentation resulting in more effective and timely completion of the project.
- Recognized by management on delivering outstanding results within strict deadlines.
Disclaimer
Disclaimer
I hereby declare that the facts given above are genuine to the best of my knowledge and belief.
Affiliations
Affiliations
- Received a Stellar Award for my outstanding performance and contributions to the team.
- Nominated for Employee of the Year 2023.
- Received a Spot Award for independently leading a high-impact analytics project from data integration to dashboard delivery, enhancing marketing performance insights for the client.
Languages
Tamil
First Language
English
Proficient (C2)
C2
Timeline
Data Analyst
Annalect
09.2024 - Current
SOFTWARE ENGINEER
HCL Technologies Limited
09.2021 - 09.2024
Rajiv Gandhi College of Engineering And Technology
Bachelor of Technology from Computer Science Engineering
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