Soundarya Mohanchandran
Bangalore,KA
Summary
Insight-driven Social Media Analyst with 5+ years’ experience managing brand presence, audience engagement, and crisis communication across digital platforms. Proven track record in increasing engagement by 30%+ through analytics-backed strategies. Proficient in Sprinklr for social listening, content publishing, and campaign performance optimization.
Overview
10
10
years of professional experience
1
1
Certificate
4
4
years of post-secondary education
Work History
Senior Social Media Analyst
Sprinklr
Bangalore
10.2019 - Current
• Monitored and moderated brand channels (Facebook, Instagram, Twitter, YouTube), achieving
a 33% increase in engagement.
• Created and published content, maintaining 100% content calendar adherence.
• Designed crisis communication workflows, cutting response time by 40%.
• Conducted influencer/detractor tracking to inform strategy.
• Built audience profiles, boosting campaign performance by 32%.
• Customized Sprinklr dashboards to reduce reporting time by 60%.
• Increased social selling revenue by 157% for a U.S.-based jewelry brand.
Social Media Analyst
Genpact India Private Limited
Bangalore
02.2018 - 09.2019
- Monitored/responded to consumer comments across platforms.
- Escalated high-risk conversations for proactive brand protection.
- Researched competitors and presented trend reports.
- Managed Intel digital campaigns, increasing visibility by 25%.
Process Associate
Tata Consultancy Service
Chennai , Tamil Nadu
• Conducted NPS analysis and QA checks.
• Resolved escalations and improved workflow efficiency by 20%.
Education
Digital marketing -
Learn Digital Academy
05.2019
Bachelor of Arts - Accountancy And Computer Science
Sri Krishna Arts And Science College
Coimbatore 06.2012 - 05.2015
MBA - Marketing And Human Resource Manangement
Jain University
Bangalore 11.2023 - Current
Skills
- Social Listening & Visual Analytics (Sprinklr)
- Crisis Management & Escalation Handling
- Publishing Tools (Hootsuite, Sprout Social, and Sprinklr) and Content Calendar Management
- Influencer Tracking
- Competitive Benchmarking & Sentiment Analysis
- Social Reporting
- Community Engagement Strategy
- Excel, PowerPoint, Google Workspace
Certification
- Digital marketing, Learn Digital Academy, 05/2019
Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursHealthcare benefitsPersonal development programsTeam Building / Company RetreatsPaid sick leaveWork from home optionPaid time offLanguages
Tamil
Native language
English
Advanced (C1)
C1
German
Beginner
A1
Timeline
MBA - Marketing And Human Resource Manangement
Jain University
11.2023 - Current
Senior Social Media Analyst
Sprinklr
10.2019 - Current
Social Media Analyst
Genpact India Private Limited
02.2018 - 09.2019
Bachelor of Arts - Accountancy And Computer Science
Sri Krishna Arts And Science College
06.2012 - 05.2015
Process Associate
Tata Consultancy Service
Digital marketing -
Learn Digital Academy
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