JOHN WESSLEY A J

1. Content Strategy & Management

• Developed and implemented successful social media campaigns to support company objectives.
• Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
• Actively monitored and responded to comments and messages promptly.

2. Strategic Planning.

• Researched industry trends and competitors' activities to develop new ideas for content creation.
• Set measurable objectives and provided performance reports.
• Assisted in developing strategies for increasing followership and engagement rates.

3. Analytics and Reporting.

• Tracked social media performance through analytics tools.
• Prepared detailed reports on key social media metrics, adjusting strategies accordingly.
• Monitored KPIs and ROI to evaluate social media effectiveness.

4. Community Management.

• Fostered and nurtured online communities through user engagement.
• Managed discussions and user-generated content, moderating where necessary.
• Resolved customer issues and inquiries through social media channels.

5. Brand Alignment.

• Ensured social media content adhered to brand voice and messaging.
• Maintained consistency across all social media platforms.

6. Cross-Department Collaboration.

• Worked closely with marketing, PR, and other teams to integrate social media with broader marketing strategies.
• Collaborated with influencers, partners, and stakeholders to expand brand presence.

7. Trend Monitoring & Innovation.

• Maintained an up-to-date knowledge of emerging technologies related to social media marketing.
• Implemented innovative techniques to enhance brand relevance and engagement.

8. Social Media Advertising.

• Managed advertising campaigns, overseeing budget allocation, and targeting.
• Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
• Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.

• Managed daily monitoring of brand mentions across multiple online channels including Twitter, Facebook, Instagram and LinkedIn.
• Monitored replies and comments to expertly assess criticism, complaints and concerns of current and prospective customers and consumers.
• Monitored sensitive subjects on social media in relation to the company or industry, and alerted the manager and corporate team in the event of a crisis.
• Developed style and voice for social media to create consistency across media platforms.
• Increased customer engagement through social media.
• Adhering to Telstra processes, including credit guidelines, complaint management, and social media policies.
• Assisted customers with a range of inquiries, from billing and general inquiries, to technical support for internet and mobile services.
• Working on the reports and providing insights to the key stakeholders.
• Collaborated with team members to brainstorm ideas for upcoming marketing campaigns.

• Monitor and engage social accounts of ITC
• Including, moderation for Amazon Reviews
• Social listening: Finding the opportunity to track, analyse, and respond to conversations about the brand on social media
• Generate reports viewing the Benchmark and, track Insights related to critical issues, trends, and sentiment analysis
• Designed, maintained and delivered effective process training programs and process tools such as Simplify360 and Zen-desk
• Worked with line manager to actively initiate new ideas for training courses and packs and process improvement

• Monitor comments across different client accounts and platforms such as Facebook, Twitter, Instagram, LinkedIn, and E-commerce sites (Amazon, Newegg).
• Engagement: Proactively respond to technical inquiries related to processors, motherboards, and other computer components, keeping in best practices.
• Risk management: Closely monitor risk possibilities to brand and image, and tackle high-risk content.
• Interacted effectively with clients on social media topics and strategies.
• Devised technical training programs according to organizational requirements.
• Executed training sessions, webinars, workshops, etc., for Intel products and tools. Spredfast - Social media management and Salesforce.
• Organized weekly/monthly meetings related to change management/updates meeting, including action plans and RACI responsibilities, with appropriate accounts/access created.
• Monitor emerging trends in social media marketing. Appearing for weekly calibration calls with clients to discuss and evaluate performance.
• The first level of contact to the client for any updates, risk management, or crisis and cascading the same to the team.
• Monitored and moderated consumer conversations during high-volume periods throughout the year.
• Prepared market reports and dashboards concerning status and findings, and provided insights to key stakeholders.
• Creating and publishing articles on Salesforce related to processes, products, and event/campaign updates.

• Identifying the process deviations and streamlining the process.
• Understanding and analyzing the error of the order, finding the proper resolution based on the scenario, and reprocessing the order.
• Responsible for handling and providing solutions for the team's escalation.
• Monitoring SLA on a daily basis to achieve Monthly SLA targets and participating in L&D training.