Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Timeline
Generic
Soundarya Shrivastava

Soundarya Shrivastava

Bangalore

Summary

Results-driven marketing manager with a proven track record in strategic marketing, budget management, and relationship building. Expertise in leading integrated campaigns that drive engagement and maximize ROI.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Marketing Manager, India, Gulf and Emerging

PTC
Bangalore
07.2024 - Current
  • Created and managed budgets for all channel marketing accounts, ensuring maximum ROI was achieved.
  • Managed relationships with external vendors to ensure successful execution of channel marketing activities.
  • Developed and implemented strategies for channel and direct marketing campaigns to increase engagement.
  • Worked with sales to identify prospect accounts, and focused on ABMs.
  • Led and managed integrated marketing campaigns across multiple media channels.
  • Led marketing initiatives with regional sales.
  • Directed and managed budgeting, forecasting, and lead generation activities related to field marketing initiatives.
  • Conducted market research to check industry trends.
  • Created content for social media platforms to engage prospective customers.

Program Editor, UK

The Economist
Gurgaon
12.2023 - 06.2024
  • Worked on concept content for a tech and a political project.
  • Conducted fact-checking with intelligence team to maintain credibility and reliability of information.
  • Researched and maintained a database of potential speakers for future events.
  • Worked on Marketing deliverables.

Program Manager, US, India and EMEA

Oracle Cerner
Kolkata and Bangalore
06.2022 - 11.2023
  • Strategized and managed global internal branding initiatives and associate engagement.
  • I had been an account holder for global communication strategies.
  • Worked with global leaders and executed branding initiatives like International Leadership Talks, Devcon, and other flagship programs.
  • Leading point of contact for marketing deliverables.

Conference Producer, MEA and APAC

The Economic Times, The Times Group
Noida
06.2021 - 06.2022
  • Collaborated with speakers to finalize topics and presentation materials for events.
  • Conducted market research to identify potential topics and target demographics effectively.
  • Worked on content and marketing strategies.
  • Facilitated cross-functional meetings to align team objectives and project timelines.
  • Assisted in marketing initiatives, enhancing visibility of conferences across platforms.
  • Created budgets and tracked expenses to ensure financial goals were met or exceeded.

Senior Conference Producer, APAC and MENA

Trescon Global
Bangalore
12.2019 - 06.2021
  • Managed and executed all aspects of BTL corporate deliverables.
  • I had been responsible for detailed market research for every project.
  • Controlled all confidential and proprietary information released to company clients.
  • Worked with various international clients, including government bodies from the Middle East, North Africa, and South Asia.
  • Produced and supervised several global projects revolving around technology (AI, Cyber).
  • Security, Cloud Technologies.
  • Directed and led the team as a project director for multiple projects. Strategized with the team to identify, create, and evaluate the effectiveness of the marketing strategies, in accordance with market trends and the company's goals.
  • Worked with associations and agencies to get speakers on board.

Client Service Executive

Dentsu Aegis Network
Bangalore
04.2019 - 12.2019
  • Controlled all confidential and proprietary information released to company clients, and also approved all the documentation.
  • I had been the point of contact for various high-profile clients and supported the internal teams to initiate operational improvements and resolve problems.
  • Created the scope and requirements for company projects, and executed plans for multiple projects while coordinating with creative teams to match the expected deliverables.

Education

MBA - Public Relations And Marketing

Symbiosis International University
Bangalore
04-2019

Bachelor of Computer Applications - Computer Applications

Veer Narmad South Gujarat University
Surat, Gujarat
04-2017

Skills

  • Campaign strategy
  • Market analysis
  • Content creation
  • Brand development
  • Digital marketing
  • Event coordination
  • Effective communication
  • Team leadership

Certification

  • Digital Humanities in Practice: From Research Questions to Results- Harvard University, EdX
  • Business and marketing strategies, fundamentals of marketing strategy, consumption, marketing, and culture - University of London, Coursera
  • Foundations of Digital Marketing and E-commerce, Foundations of UX- Google, Coursera

Accomplishments

  • Indian Television Awards: Wonder Women, IT Marketing Personality of the Year
  • Oracle Cerner Rewards and Recognition: Commit and Deliver
  • The Economic Times Excellence Awards: Spot Award
  • Trescon Global: Employee of the Month

Timeline

Marketing Manager, India, Gulf and Emerging

PTC
07.2024 - Current

Program Editor, UK

The Economist
12.2023 - 06.2024

Program Manager, US, India and EMEA

Oracle Cerner
06.2022 - 11.2023

Conference Producer, MEA and APAC

The Economic Times, The Times Group
06.2021 - 06.2022

Senior Conference Producer, APAC and MENA

Trescon Global
12.2019 - 06.2021

Client Service Executive

Dentsu Aegis Network
04.2019 - 12.2019

MBA - Public Relations And Marketing

Symbiosis International University

Bachelor of Computer Applications - Computer Applications

Veer Narmad South Gujarat University

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Soundarya Shrivastava