Soundarya Singh
Adelaide,SA
Summary
I am a graduate from International Master's student in Business Administration, specializing in Advertising and Brand Management, with a strong background in customer experience and marketing. My diverse experience includes roles in social media management, content creation, and client communications, driving engagement and operational excellence. I am passionate about leveraging my skills to contribute to impactful marketing initiatives and grow as a Full Stack Marketer.
Overview
6
6
years of professional experience
Work History
Customer Experience
Scape on Waymouth
01.2022 - Current
- Company Overview: Student Accommodation
- Implemented customer-centric approaches, enhancing customer experience and generating repeat business.
- Provided comprehensive customer support spanning front desk duties, and multilingual support for a diverse student population
- Facilitated effective administration processes, including paperwork processing and email communications
- Collaborated within cross-functional teams to support event management and marketing initiatives
Marketing Intern
McGregor Tan
06.2023 - 08.2023
- Company Overview: A market and social research firm
- Developed and executed a comprehensive marketing strategy to enhance panel engagement
- Created written, video, and image content for Meta and Google ads
- Contributed to daily operations including data analysis and client pitch presentations
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Helped design surveys to gather customer insights, leading to more targeted marketing efforts.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Tracked campaign performance metrics to identify areas for improvement and adjust strategies.
Social Media Marketing & Project Manager
Trumpet Media
01.2021 - 12.2021
- Company Overview: A media company specializing in social and digital marketing
- Led client communications and managed projects as the primary contact
- Achieved a 41.6% increase in followers for a client within 3 months
- Managed paid advertising campaigns, ensuring optimal return on investment through continuous monitoring and adjustment of ad spend.
- Created visually appealing graphics for use in social media posts, improving overall aesthetic appeal of profiles and increasing user interaction.
- Collaborated with cross-functional teams to promote brand consistency across all social media channels.
- Analyzed social media metrics to refine tactics for improved audience engagement and retention rates.
Business Development & Sales Intern
The Eat Better Company
01.2021 - 12.2021
- Company Overview: An FMCG company focused on healthy snack options.
- Helped maintain customer relationships by making follow up calls to recent buyers.
- Supported sales team with administrative assistance such as coordinating paperwork and responding to basic inquiries.
- Brought in 10 vendor collaborations in less than a month
Campus Ambassador Intern
Viral Fission
01.2020 - 12.2020
- Company Overview: A company specializing in online campaigns
- Engaged in social media and content creation for campaign execution
- Boosted social media engagement through creative content creation.
Intern
Musk Public Relations
01.2020 - 12.2020
- Company Overview: A public relations firm focusing on brand visibility
- Engaged in content writing, social media management, and PR event management, including organizing media kits and media coverage
Intern
Director'Kut Productions
01.2019 - 12.2019
- Company Overview: A production house involved in TV show development
- Assisted in the production of a TV show, gaining experience in the production process
Education
MBA - Advertising And Brand Management
University of South Australia
12.2023
Bachelor's - Journalism and Mass Communication
Manipal University
12.2020
Skills
- Adobe Creative Suite Proficiency
- Advanced Microsoft Suite Skills
- Brand Strategy Development
- Strategic Business Development
- Canva
- Effective Content Strategy
- Digital Advertising Proficiency
- Competitive Market Evaluation
- Customer experience strategy
- Search Engine Optimization
- Social Media Marketing
Accomplishments
- Successful Social Media Campaign Management
- Achieved a significant increase in social media engagement leading to a substantial rise in followers within a short time frame.
Training
The digital marketing revolution., Ongoing course focused on digital marketing strategies and tactics.
Passions
- Community Involvement and Volunteer Work
- Active involvement in community service and volunteer initiatives focused on youth and underprivileged communities.
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Marketing Intern
McGregor Tan
06.2023 - 08.2023
Customer Experience
Scape on Waymouth
01.2022 - Current
Social Media Marketing & Project Manager
Trumpet Media
01.2021 - 12.2021
Business Development & Sales Intern
The Eat Better Company
01.2021 - 12.2021
Campus Ambassador Intern
Viral Fission
01.2020 - 12.2020
Intern
Musk Public Relations
01.2020 - 12.2020
Intern
Director'Kut Productions
01.2019 - 12.2019
Bachelor's - Journalism and Mass Communication
Manipal University
MBA - Advertising And Brand Management
University of South Australia
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