Summary
Overview
Work History
Education
Skills
Soft Skills
Certification
Timeline
Generic

Soundarya Vadlamani

Data Analyst
Hyderabad

Summary

Data Analyst with 4+ years of experience in leveraging Power BI, Python, and SQL to drive data-informed decisions across fintech and eCommerce. Proven success in improving user engagement, optimizing marketing strategies, and deploying machine learning models using AWS. Skilled in building real-time dashboards, conducting advanced analytics, and delivering actionable insights that boost performance and retention.

Overview

6
6
years of professional experience
6
6
years of post-secondary education
3
3
Certifications

Work History

Data Analyst

Bloom Money
05.2023 - 11.2024
  • Analyzed data from 15,000+ monthly active users to support marketing and product strategies, resulting in a 2× increase in average app engagement and a 30% reduction in user drop-off.
  • Proposed data-driven strategies to improve customer acquisition, retention, and loyalty, influencing business growth.
  • Built real-time Power BI dashboards by integrating live data from AWS S3 and REST APIs, enhancing visibility into user and business metrics.
  • Integrated Mixpanel with Power BI to track user behavior and KPIs, delivering ad-hoc insights that guided product improvements and boosted operational efficiency.
  • Automated ETL processes using Power Query and DAX, streamlining reporting workflows for strategic decision-making.
  • Applied statistical techniques to analyze customer transaction and ethnic data, enhancing segmentation and targeting strategies.
  • Developed and deployed a custom ML model on AWS SageMaker with Python and Flask, creating an API for integration with marketing tools.
  • Employed NLP to analyze surname data, generating demographic insights that strengthened targeting and personalization.
  • Analyzed Open Banking data to evaluate spending behavior and financial affordability, supporting fraud detection and customer protection efforts

Data Analyst

Blupace IT
02.2021 - 07.2023
  • Uncovered purchasing trends and customer behavior patterns through in-depth analysis of large datasets.
  • Used Google Analytics 4 to track customer journeys and website events, shaping strategic marketing decisions.
  • Conducted data quality checks, improving data accuracy by 30% and ensuring reliable reporting.
  • Executed exploratory data analysis and built predictive models to understand and reduce customer churn.
  • Created Power BI dashboards to monitor KPIs, user behavior, and website performance for key stakeholders.
  • Ran A/B tests and analyzed results to optimize web experiences and improve user engagement.
  • Collaborated with marketing, development, and management teams to implement data-informed strategies.

Junior Data Analyst

Centific (formerly Pactera Edge)
02.2019 - 10.2020
  • Conducted data preprocessing and exploratory analysis using Python and R to guide trade promotion planning.
  • Wrote advanced SQL queries to extract, join, and transform data across multiple sources.
  • Performed statistical analysis (hypothesis testing, descriptive/inferential statistics) to uncover actionable insights.
  • Supported data scientists in building and refining forecasting models for trade promotions.
  • Designed dashboards in Tableau and Power BI to track KPIs and support decision-making.
  • Used libraries like Pandas, NumPy, Seaborn, and Scikit-learn for analysis and visualization.
  • Worked with cross-functional teams to implement data solutions that improved business performance.
  • Ensured data accuracy and consistency through regular monitoring and data cleaning efforts.

Education

Master of Science - Data Science

University of Hertfordshire
Hatfield
10.2020 - 12.2022

Bachelor of Science - Electronics and Electricals Engineering

Sridevi Women's Engineering College
Hyderabad
09.2014 - 09.2018

Skills

  • Programming Languages: Python, R
  • Machine Learning: Supervised Learning, Unsupervised Learning, Deep Learning, Ensemble Methods
  • Statistical Analysis: Descriptive Statistics, Inferential Statistics, Hypothesis Testing, and Regression Analysis
  • Data Analysis and Visualization: Pandas, NumPy, Scikit-Learn, TensorFlow, PyTorch, SQL, NoSQL, Matplotlib, Seaborn, Power BI, Tableau, AWS QuickSight, Google Analytics 4
  • Data Storage and Management: Snowflake, AWS S3, AWS Redshift, Azure
  • Version Control: Jira, Git, GitHub
  • Machine Learning Platforms: Azure Machine Learning, AWS SageMaker
  • Mobile Metric Platforms: AppsFlyer, Mixpanel

Soft Skills

  • Communication
  • Teamwork
  • Adaptability
  • Problem solving
  • Multitasking

Certification

Testing Tools- Automation and Manual

Timeline

Google Data Analytics Certification
08-2024

Data Analyst

Bloom Money
05.2023 - 11.2024

Data Analyst

Blupace IT
02.2021 - 07.2023

Master of Science - Data Science

University of Hertfordshire
10.2020 - 12.2022
RPA developer license at RPA developer license
05-2019

Junior Data Analyst

Centific (formerly Pactera Edge)
02.2019 - 10.2020
Testing Tools- Automation and Manual
12-2018

Bachelor of Science - Electronics and Electricals Engineering

Sridevi Women's Engineering College
09.2014 - 09.2018

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Soundarya VadlamaniData Analyst