Summary
Overview
Work History
Education
Skills
Prior Experiences
Personal Information
Websites
Career Path
Accolades
Timeline
Generic
Souparno Bhattacharya

Souparno Bhattacharya

Mumbai

Summary

An accomplished leader with 20 years plus experience in creating and selling relevant, integrated, content powered customer engagements across platforms for brands; structuring marketing and sales of large multimedia programs and expanding the value chain to include brand experiences. I am the missing piece that binds the rich experience together is an acknowledged and proven track record of successful marketing, sales, innovation, business leadership and an aversion to status quo. My key strengths are an unusual blend of creative thinking, domain expertise and strong marketing and sales skills. I champion a strong focus on client satisfaction and loyalty, demonstrated by enduring long-term relationships and possess high levels of energy, insight, focus and passion in all endeavours.

Overview

25
25
years of professional experience

Work History

Assistant General Manager - West

Jagran Prakashan
Mumbai
10.2024 - Current
  • Company Overview: Print Media - Dailies
  • Currently handing select clients from multiple categories like FMCG, Pharma & Education for Print
  • Print Media - Dailies

Deputy General Manager - West

HT Media
Mumbai
03.2024 - 10.2024
  • Company Overview: Print Media - Dailies
  • Currently handing select clients from multiple categories like FMCG, Retail & AFR/UFR for Print, Digital & integrated solutions
  • Print Media - Dailies

Assistant Vice President - West

Rediffusion Brand Solutions
Mumbai
04.2023 - 08.2023
  • Company Overview: Advertising Agency
  • Leading the Parle Products account & the new business pitch
  • Generated 5 new creative pitch for various brands of Parle & converted one brand for new TVC roll out
  • It was a short-term assignment
  • Advertising Agency

Cluster Lead - West

ABP Pvt. Ltd.
Mumbai
06.2019 - 03.2023
  • Company Overview: Print Media - Dailies
  • Played dual role of leading all brand solutions, integrated marketing plans & activation business for western region as well as acting as an deputy regional manager for print, magazine, radio & digital ATL business under select category segments like FMCG, Retail, Jewellery & Others
  • Generated 12% branch revenue through integrated marketing solution business in FY19-20
  • 68% of integrated business was generated through activation linked marketing solutions, from clients like P&G-Pampers, Gillette, Shoppers Stop, HUL – Ponds & Hellmann’s, Mondelez & ICICI Pru and we generated balance 30% through sales / market share linked large multimedia solutions with Zydus (Sugar Free) & Colgate (CDC.)
  • FY-22-23 achieved 41% growth over FY21-22 & 104% against target
  • FY 22-23 (8.14 Cr)
  • Commanding a portfolio size of 25 Cr + in the print ATL space
  • FY22-23 grown the business by 33% of FY-21-22 which is 88% of the KRA target for FY 22-23 in spite of two large anchor clients (HUL & Future group) not significantly contributing
  • Successfully lead the team to deliver maximum number of print innovation & first in most of the cases
  • Print Media - Dailies

General Manager

Hathway Cable & Datacom Ltd.
Mumbai
07.2016 - 06.2019
  • Company Overview: One of the largest Digital Cable TV & Broadband Internet Services
  • Strategically create business plans as well as product pricing strategies
  • Driving the business development team towards optimum accomplishment of the pre-set sale targets further resulting in maximum revenue generation across west and north region
  • Manage, mentor and motivate the sales team across Indore, Bhopal and Jaipur
  • Identify the training needs and impart training to the national sales team, resulting in major client acquisition
  • Strategizing effective business plans and ensuring optimum implementation of the same, resulting in consistent over-accomplishment of the pre-set targets ranging 111%-125% between (FY16-17 & FY18-19)
  • Effective account management and new business development ensured 56% robust growth over FY1516 base figures
  • There existed an issue of the premium set top box properties not making enough revenue, I analysed the market trends and offered a new set top based product, soon specialized aggregating agencies in the cable industry were roped-in along with direct sales through advertisers, resulting in over 2X revenue growth & 60% inventory fill up on monthly basis against previous inventory fill-up of less than 25%
  • The current base stands at 3.5 Cr
  • One of the largest Digital Cable TV & Broadband Internet Services

Entrepreneur

DOW Media Pvt. Ltd.
Mumbai
05.2014 - 06.2016
  • Company Overview: Creative & Event Management Agency
  • Directed entire gamut of organizational operations, strategized policies and objectives to maximize productivity and returns
  • Have analysed complex scenarios and used creative problem-solving to turn challenges into profitable opportunities
  • Coordinated and approved budgets for product development, marketing, overhead, and growth
  • A professional attitude and spirit among the staff members and external customers was missing
  • I brought around a change in the way of communication
  • Mode of written and direct communication was initiated as against the previous way of verbal communication
  • These initiatives facilitated in winning back the lost clients and retaining the existing clients thereby enhancing the business growth
  • Establishing a robust Outbound Sales Team & Servicing Team was a task
  • I contributed in identifying and directly hiring the ideal candidates, imparting training and positioning them in the most appropriate department
  • Soon the teams started bringing in new business and 3D & graphic designer’s time was optimized at desired level
  • Creative & Event Management Agency

Multiple Positions

ABP Pvt. Ltd.
Mumbai / Kolkata
08.2007 - 04.2014
  • Company Overview: Print Media - Dailies
  • Joined as an Assistant Manager –Strategic Sales and through a series of promotions elevated to the level of Deputy Manager – Brand
  • Shouldered accountabilities ranging from event management, sales operations, brand management and revenue generation
  • Under business development role offered effective solutions for the region, designed robust marketing solutions and drove business development plans for consumer durables & consumer non-durables category
  • Drove effective strategies towards cumulative achievement against the pre-set target
  • Contributed to 94% of Print Sales (Anandabazar & Telegraph) and overachieved the on-ground sales (Activation & IP Sponsorship) by 196%, Radio (Friends FM) sales by 181% as well as the special projects sales by 104%
  • I was entrusted with the sole responsibility of leading Pragati- ABP’s largest print integrated 360 degree customized program, which also had performance driven incentive based payment program
  • We completed 75 activations across Bengal with huge multi-media support
  • The personal finance supplement was also launched to support the project
  • A fixed top line revenue of INR 4 Cr & additional 1 Cr on performance basis was generated along with the quality target outflow, which was 35% lower than budget and 300% profit
  • Offering significant 100 days spikes in cover sale of Anandabazar Patrika within one year was a big task
  • Potential days were identified across the year for the editorial team to publish content as per the taste of the new readers, the brand team marketed this content in coordination with the multi-media campaigns, resulting in an enhanced circulation of sales
  • An average growth of 7% in copy sales on Anandabazar Patrika was registered on the targeted days
  • Identifying new sponsor every year ABP’s flagship Durga puja-based brand property was a big challenge
  • I analysed that it was important to create a long-term association with the title sponsor
  • Through a rigorous sales pitch we finalised Parle as our title sponsor and signed 5-year long term deal with annual incremental cost every year
  • The top-line revenue for the property enhanced by 50% in 3 years
  • The deal was further renewed for the next 5 -year term
  • Monetization of the Puja Based Mega Circulation Drive Property (The Telegraph Hand In Hand) was a major concern
  • Top advertisers like Bajaj Consumer, Pantaloon, Garnier, Parle, Skoda, Godrej, Kelloggs, IDFC, Blackberry Mobile, Alkem-Blocal and Birla Sunlife were introduced with customized consumer connect activity across 100 housing societies of Kolkata
  • As a result, the property started generating revenue worth over INR 50 Lacs/P.A
  • Which was scaled up 2.5 X in subsequent year
  • Print Media - Dailies

Assistant Manager – Ad Sales

DNA
Mumbai
01.2006 - 08.2007

Manager – Ad Sales

Saffron Media Pvt. Ltd.
Mumbai
11.2001 - 01.2006

Sr. Channel Sales Executive

Vedika Software Pvt. Ltd.
Mumbai
02.2001 - 11.2001

Sales Executive

Tata Infomedia Ltd.
Mumbai
01.2000 - 02.2001

Education

Executive Program in Leadership Management -

Indian Institute of Management
01.2022

Post-Graduation Diploma in Sales & Marketing -

National Institute of Sales
Calcutta
01.1999

Bachelor’s Degree in Commerce -

South City College (Day)
Calcutta
01.1997

Skills

  • Experiential Marketing Solutions
  • Brand Solutions
  • Key Account Management
  • KAM
  • Digital events
  • Marketing Budget Planning
  • Consumer Research
  • Strategic Planning
  • Ad-Sales
  • Business Development
  • Revenue Generation
  • Integrated Media Solutions
  • Event Planning & Management
  • Team Management
  • Customized Client Solutions
  • Business Forecasting
  • Business Planning
  • Project Management
  • Trade Marketing
  • Marketing Communication
  • Brand Campaigns
  • Creative Agency Management
  • Tactical Activations
  • BTL Planning & Implementations
  • Brand Communication
  • ATL Media Planning
  • BTL Planning
  • Training
  • Team Building
  • Design Thinking
  • Change Catalyst
  • Story Teller

Prior Experiences

  • DNA, Mumbai, Assistant Manager – Ad Sales, 01/01/06, 08/01/07
  • Saffron Media Pvt. Ltd., Mumbai, Manager – Ad Sales, 11/01/01, 01/01/06
  • Vedika Software Pvt. Ltd., Mumbai, Sr. Channel Sales Executive, 02/01/01, 11/01/01
  • Tata Infomedia Ltd., Mumbai, Sales Executive, 01/01/00, 02/01/01

Personal Information

Date of Birth: 07/22/76

Career Path

  • Jagran Prakashan, Mumbai, Print Media - Dailies, Assistant General Manager - West, 10/01/24, Present
  • HT Media, Mumbai, Print Media - Dailies, Deputy General Manager - West, 03/01/24, 10/01/24
  • Rediffusion Brand Solutions, Mumbai, Advertising Agency, Assistant Vice President - West, 04/01/23, 08/01/23
  • ABP Pvt. Ltd., Mumbai, Print Media - Dailies, Cluster Lead - West, 06/01/19, 03/01/23
  • Hathway Cable & Datacom Ltd., Mumbai, Digital Cable TV & Broadband Internet Services, General Manager, 07/01/16, 06/01/19
  • DOW Media Pvt. Ltd., Mumbai, Creative & Event Management Agency, Entrepreneur, 05/01/14, 06/01/16
  • ABP Pvt. Ltd., Mumbai / Kolkata, Print Media - Dailies, Multiple Positions, 08/01/07, 04/01/14

Accolades

  • Best Multi Channel Client Advertising Campaign, 2022, INMA, Cadbury Gaane Mishti
  • Best Client - Brand Activation by a Publisher, 2022, ABBY Awards, Cadbury Gaane Mishti
  • Best Client Brand Activation on Display Advertising, 2022, ABBY Awards, Trends Saj Parbon – Bronze
  • Best Content Marketing Agency of the Year- Small, 2021, Exchange 4 Media, Cadbury Thank You
  • Best Client Brand Activation on Display Advertising, 2019, ABBY Awards, Zydus Sugarfree – Gold
  • Best Client Brand Activation on Display Advertising, 2019, ABBY Awards, Cadbury Mishti Classics – Bronze

Timeline

Assistant General Manager - West

Jagran Prakashan
10.2024 - Current

Deputy General Manager - West

HT Media
03.2024 - 10.2024

Assistant Vice President - West

Rediffusion Brand Solutions
04.2023 - 08.2023

Cluster Lead - West

ABP Pvt. Ltd.
06.2019 - 03.2023

General Manager

Hathway Cable & Datacom Ltd.
07.2016 - 06.2019

Entrepreneur

DOW Media Pvt. Ltd.
05.2014 - 06.2016

Multiple Positions

ABP Pvt. Ltd.
08.2007 - 04.2014

Assistant Manager – Ad Sales

DNA
01.2006 - 08.2007

Manager – Ad Sales

Saffron Media Pvt. Ltd.
11.2001 - 01.2006

Sr. Channel Sales Executive

Vedika Software Pvt. Ltd.
02.2001 - 11.2001

Sales Executive

Tata Infomedia Ltd.
01.2000 - 02.2001

Executive Program in Leadership Management -

Indian Institute of Management

Post-Graduation Diploma in Sales & Marketing -

National Institute of Sales

Bachelor’s Degree in Commerce -

South City College (Day)

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Souparno Bhattacharya