Sourabh Das

Digital Marketing and Promotion

Category Strategy Development

• Define Category Vision and Goals: Establish a clear strategy for the product category, aligning it with overall business objectives.
• Market Analysis: Conduct in-depth analysis of market trends, customer needs, competitor activity, and emerging industry patterns to inform category strategies.

Revenue and Profitability Management

• Sales Forecasting & Pricing Strategy.

Inventory and Supply Chain Management

• Stock Levels Management & Demand Planning.

Product Lifecycle Management

• Product Launches and Promotions: Manage the end-to-end process of launching new products, including online merchandising, marketing campaigns, and post-launch analysis.
• Campaign Execution & Plan Promotions Discounts

Customer Experience Management

• Customer Insights & UX/UI Optimization

Team Leadership and Collaboration

• Cross-Functional Team Management: Lead and collaborate with cross-functional teams, including merchandising, marketing, logistics, and tech teams.

Stakeholder Communication and Reporting

• Senior Management Reporting: Regularly communicate category performance, strategies, and outcomes to senior management or executives.
• Cross-Department Coordination: Work closely with other department heads (e.g., finance, marketing, operations) to ensure alignment on goals and execution plans.

• Co-own the P&L of Men's Footwear, develop the business model, understand where opportunities are and create a viable business to service them
• Develop deep and long-standing relationship with the Brand/vendors- to drive business from strategic partnerships
• Manage and plan merchandise promotions & marketing efforts - partner with brands in customer communications
• Develop and manage a fulfilment strategy with the brands to ensure best selection along with the optimal cost and service
• Own and build partnerships with various brands in driving disruptive changes for the category in the areas of business development, opportunity identification & contract negotiation

• Manage the P&L for Men's Casual Wear (Denim and Casual wear), Kids Apparel & Sports wear
• Help in managing the catalogue for all categories and recommending new categories as per e-commerce industry dynamics
• Establish and maintain harmonious work relationships with merchants/vendors and other partners
• Achieved best category growth and awarded the Best Category Manager for successful contribution in overall business (14X growth in Sportswear and 5X in Denim & Kids Wear)

• P&L responsibility for Men's Casual Wear (Denim and Casual Wear & Indian Ethnic Wear)
• Budget and business planning for the category, also responsible for pricing the product as per the value
• Range width & Assortment Planning, OTB planning for entire Casual Category

• Handle the retail merchandising for Kashish, Haute Curry, Stop
• Range width & Assortment Planning for offline store with VM plan
• Responsible for in-store stock replenishments