Sourabh Das
Mumbai
Summary
Strategic and data-driven Consumer Insights & Market Intelligence Leader with 13 years of expertise orchestrating Go-To-Market (GTM) frameworks, competitive intelligence networks, and project feasibility studies across the Building Materials and FMCG sectors. Proven track record in translating complex primary market research and large-scale consumer analytics into actionable asset planning, product-mix optimization, and growth strategies. Highly adept at cross-functional leadership, financial benchmarking, and high-level stakeholder management, including executive reporting and alignment with corporate and regulatory frameworks.
Overview
13
13
years of professional experience
Work History
Head of Market Intelligence & Strategy
PRINCE PIPES & FITTINGS LTD.
Mumbai, India
12.2022 - Current
- Strategic Planning & GTM Strategy: Lead the consumer-centric GTM frameworks for new product categories; leverage deep competitive intelligence and primary research to evaluate market viability, identify structural white spaces, and define core launch propositions.
- Project Feasibility & Product Mix: Execute comprehensive market visibility assessments to guide the innovation funnel, identifying unmet consumer needs to shape optimal product mixing and development sequencing.
- Financial Benchmarking & Pricing Model Exploration: Formulate complex pricing models for multi-category portfolios by benchmarking against industry peers and analyzing regional volume potential to maximize market share and penetration.
- Data Integration & Executive Reporting: Manage and synthesize massive internal and external datasets into interactive Power BI dashboards, equipping sales, marketing, and corporate leadership with data-driven strategic blueprints.
- Branding & Marketing Support: Building Branding Strategies for Prince Pipes
- User Journey & Brand Health Tracking: Oversee continuous brand health monitoring, customer satisfaction indexing, Net Promoter Scores (NPS), and influencer mapping to drive strategic alignment across product divisions.
Manager – Market Intelligence
ASTRAL PIPES
Ahmedabad, India
08.2021 - 12.2022
- Competitive Intelligence Frameworks: Built a robust competitor mapping framework to track real-time peer movements, pricing elasticity, and regional expansion maneuvers.
- Stakeholder & Influencer Strategy: Conducted deep behavioral driver research among key category influencers, successfully redesigning an engagement program that substantially uplifted brand recommendation metrics.
- Market Gap Evaluation: Championed need-gap and feasibility analytics within core regions to drive strategic market penetration and capture target market share.
- Pricing Strategy: Building Pricing Strategy of Astral Pipes
Associate Project Director (Quantitative Research)
BIG BLUE BANYAN
Bengaluru, India
09.2019 - 07.2021
- Advanced Financial & Portfolio Modeling: Designed and deployed sophisticated quantitative techniques—including Conjoint Analysis, Max-Diff, and TURF—to structure and optimize complex brand portfolios.
- Global Launch Strategy Execution: Partnered with senior leadership of major media brands (e.g., Zee5) to map international competitive landscapes and craft successful cross-border expansion and marketing strategies.
- Neuroscience Research Frameworks: Implemented cutting-edge implicit response tools (Eye Tracking, Facial Expression Coding, and EEG Brain State Tracking) to decode unstated consumer reactions to brand assets and media communication.
- Product Testing, Concept Testing, Brand Tracks: Helped FMCG brands with various Market Research studies to help the brand grow
Senior Research Manager
KANTAR IMRB
Kolkata, India
11.2018 - 09.2019
- Emerging Markets & Cross-Border Mandates: Served as the single point of contact (SPOC) for global conglomerate British American Tobacco (BAT), directly managing multi-country research and commercial strategy mandates across highly regulated APAC emerging markets (Indonesia and Japan).
- Feasibility & Market Share Forecasting: Conducted targeted market feasibility studies to assess the viability, volume capture, and projected timeline success of novel product configurations.
- End-to-End Project Management: Authored interactive research proposals, scientific analysis plans, and high-impact presentations for global executive stakeholders.
Analyst - Consumer Insights
EMAMI LTD.
Kolkata, India
08.2016 - 10.2018
- Innovation Funnel Stewardship: Drove the strategic pipeline for the Personal Care portfolio by leading product benchmarking and identifying lucrative white-space market entry segments.
- Regulatory Liaison & Claim Substantiation: Oversaw scientific research frameworks to validate and substantiate commercial product claims, managing strict compliance alignments with the Advertising Standards Council of India (ASCI).
- Data Synthesis: Blended data streams from multiple syndicated sources, including Nielsen Retail Panels and Kantar Household Panels, to uncover actionable market trends.
Sr. Market Research Executive
MARKET FORCES
Kolkata, India
02.2013 - 08.2016
- End-to-End Strategic Consulting: Owned the delivery of primary market research and consulting frameworks to solve high-priority business issues for elite clients including Tata Steel, Aditya Birla Group, Vodafone, and Tata Motors.
- Feasibility & Brand Performance Tracking: Managed diverse ad-hoc and tracker studies, mapping usage and attitude (U&A), brand performance, entry/growth planning, and competitor positioning.
- Qualitative & Quantitative Instruments: Formulated robust research methodologies, drafted complex questionnaires, designed dashboards/infographics, and facilitated intensive focused group discussions (FGDs) and detailed stakeholder interviews.
- Executive Presentation Delivery: Synthesized raw data trends into first-cut strategic decks and high-impact reports to guide client decision-making.
Education
MBA - Marketing Management
Narsee Monjee Institute of Management Studies (NMIMS)
Mumbai, India01-2022
B.Tech - Computer Science & Engineering
West Bengal University of Technology
West Bengal, India01-2012
Skills
- Strategic Planning & GTM: Feasibility Studies, White-Space Identification, Go-To-Market Strategy, Product Mix Planning, Resettlement & Entry Strategies
- Research & Feasibility Analytics: Questionnaire & Proposal Design, Brand Health Tracking, Net Promoter Score (NPS), Usage & Attitude (U&A) Studies, Customer Journey Mapping
- Financial Modeling & Pricing: Competitor Benchmarking, Pricing Elasticity Studies, Volume Potential Analysis, Portfolio Optimization
- Advanced Methodologies: Conjoint Analysis, Max-Diff, TURF Analysis, Need-Gap Analysis, Neuroscience Research (Eye Tracking/Facial Coding)
- Data & Digital Tools: Power BI, SPSS, Advanced Excel, Dashboards & Infographics, PowerPoint (Executive Storytelling)
- Stakeholder Management: Agency Liaison, Cross-Functional Collaboration, PMO & Finance Team Alignment, Regulatory Compliance (ASCI)
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
Timeline
Head of Market Intelligence & Strategy
PRINCE PIPES & FITTINGS LTD.
12.2022 - Current
Manager – Market Intelligence
ASTRAL PIPES
08.2021 - 12.2022
Associate Project Director (Quantitative Research)
BIG BLUE BANYAN
09.2019 - 07.2021
Senior Research Manager
KANTAR IMRB
11.2018 - 09.2019
Analyst - Consumer Insights
EMAMI LTD.
08.2016 - 10.2018
Sr. Market Research Executive
MARKET FORCES
02.2013 - 08.2016
MBA - Marketing Management
Narsee Monjee Institute of Management Studies (NMIMS)
B.Tech - Computer Science & Engineering
West Bengal University of Technology