Sourabh Kataria
Sales Development Manager
Panipat
Summary
To drive revenue growth by effectively managing the sales pipeline, empowering the SDR team through training, fostering strong customer relationships, and collaborating on strategic sales strategies aligned with company goals for sustained success.
Overview
4
4
years of professional experience
Work History
Sales Development Manager
Certa
05.2021 - 03.2024
- Pioneered the role of the first full-time Sales Development Representative (SDR) at Certa during its pre-series phase, contributing to its progression to Series B.
- Managed and developed a team of 4 sales representatives resulting in successfully closing sales worth $1.2 million through outbound efforts.
- Developed and implemented market entry strategies targeting the US & UK regions.
- Maintained a track record of exceeding sales targets by up to 150% quarter-on-quarter.
- Analyzed sales data to identify trends and opportunities, resulting in a 15% increase in ARR.
- Developed and implemented weekly Podcast program that increased the sales team's productivity by 25%.
- Fostered a culture of innovation by integrating AI into campaigns, leading to industry expansion and a reduction in operational expenses by up to 50%.
- Facilitated cross-departmental collaborations to enhance market strategies and optimize content dissemination.
- Recognized as the Most Valuable Player (MVP) of the year, consistently surpassing targets.
Sales and Marketing Intern
Rupee Maker
06.2020 - 07.2020
- Generated relevant leads with an 80% success ratio.
- Learned core concepts like customer lifetime value, retirement planning, tax planning, risk assessment, and financial goal setting.
- Earned star of the internship by achieving targets 5x faster.
Education
Bachelor of Commerce -
Dyal Singh Evening College
New Delhi, India 04.2001 -
Skills
Timeline
Sales Development Manager
Certa
05.2021 - 03.2024
Sales and Marketing Intern
Rupee Maker
06.2020 - 07.2020
Bachelor of Commerce -
Dyal Singh Evening College
04.2001 -
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