Sourabh Kumar
Digital Marketing Executive
Noida
Summary
Experienced Digital Marketing Executive having knowledge of background planning, developing, managing and implementing digital marketing strategies. In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity with digital marketing channels. Resourceful and industrious professional skilful in measuring ROIs and KPIs and preparing and managing digital marketing budgets.
Overview
7
7
years of professional experience
18
18
years of post-secondary education
Work History
Digital Marketing Executive
Digicomm Marketing Services LLP
Noida
07.2022 - Current
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Created email blast campaigns to target key customers.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Gathered 5-10 campaign results and developed reporting dashboard to illustrate campaign effectiveness.
Digital Marketing Executive
Grenosearch
Noida
01.2022 - 06.2022
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 5-90%.
Subject Matter Expert
Wipro
Noida
10.2020 - 09.2021
- Reviewed, implemented and updated company records related to team activities for future reference.
- Assisted in recruitment of new team members, hiring highest qualified to build team of top performers.
- Promoted high standards through personal example to help each member understand expected behaviors and standards.
- Communicated KPIs outlined in annual plan to inform employees of expectations and deliverables.
- Frequently inspected production area to verify proper equipment operation.
- Monitored and tracked user progress to identify improvement opportunities
- Managed around 15-20 team members while also overseeing above-mentioned parameters.
Team Leader
Tech Mahindra
Noida
05.2019 - 08.2020
- Conducted training and mentored team members to promote productivity and commitment to friendly service.
- Monitored time and attendance, enforcing compliance with company procedures relating to absenteeism.
- Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
- Held weekly team meetings to inform team members on company news and updates.
- Worked with team to identify areas of improvement and devised solutions based on findings.
- Generated reports detailing findings and recommendations.
- Managed around 15-20 team members while also overseeing above-mentioned parameters.
Team Lead
Ienergizer
Noida
01.2016 - 11.2018
- Trained new team members by relaying information on company procedures and safety requirements.
- Established open and professional relationships with team members to achieve quick resolutions for various issues.
- Developed monthly and daily production output plans to deliver on customer service and financial metrics.
- Built strong relationships with customers through positive attitude and attentive response.
- Mentored and guided employees to foster proper completion of assigned duties.
- Managed around 15-20 team members while also overseeing above-mentioned parameters.
Education
Bachelor of Arts - English Honours
S.P.M College
Bihar Sharif 04.2012 - 06.2015
High School Diploma -
R.V.S College
Bokaro Steel City 04.2009 - 07.2011
Marticulation -
B.I.V
Bokaro Steel City 04.1999 - 07.2011
Skills
PeopleSoft
undefinedTimeline
Digital Marketing Executive
Digicomm Marketing Services LLP
07.2022 - Current
Digital Marketing Executive
Grenosearch
01.2022 - 06.2022
Subject Matter Expert
Wipro
10.2020 - 09.2021
Team Leader
Tech Mahindra
05.2019 - 08.2020
Team Lead
Ienergizer
01.2016 - 11.2018
Bachelor of Arts - English Honours
S.P.M College
04.2012 - 06.2015
High School Diploma -
R.V.S College
04.2009 - 07.2011
Marticulation -
B.I.V
04.1999 - 07.2011
Hobbies
Playing Cricket allows me to test My skills, stay active, and have fun. Whether you prefer batting, bowling, or fielding, Also it offers me a range of challenges and strategies to master, making it a rewarding pastime for enthusiasts everywhere.
Hobbies
Playing Cricket allows me to test My skills, stay active, and have fun. Whether you prefer batting, bowling, or fielding, Also it offers me a range of challenges and strategies to master, making it a rewarding pastime for enthusiasts everywhere.
Custom
Playing Cricket allows me to test My skills, stay active, and have fun. Whether you prefer batting, bowling, or fielding, Also it offers me a range of challenges and strategies to master, making it a rewarding pastime for enthusiasts everywhere.
Custom
Playing Cricket allows me to test My skills, stay active, and have fun. Whether you prefer batting, bowling, or fielding, Also it offers me a range of challenges and strategies to master, making it a rewarding pastime for enthusiasts everywhere.
Certifications
As a certified digital marketer from IMT Ghaziabad - Simplilearn, I have received a comprehensive education in digital marketing strategies, techniques, and tools. The program gave me a deep understanding of various concepts such as SEO, PPC, social media marketing, email marketing, and more. This certification has given me a competitive advantage in the job market, as it is highly respected and recognized globally. The knowledge and skills I gained through this program have been invaluable to my career, allowing me to take on new challenges and advance my expertise in digital marketing.
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