Souradeep Guha

• Managing and conducting the sales as per the company's business plan with the allocated customer base, in line with the set targets, objectives, and authority limits.
• Build relationships with clients, contractors, consultants, Applicators and potential business associates to promote Products and solutions by visiting customers' premises, sites, and offices.
• Assisting customers with product selection based on their individual needs.
• Providing technical advice and product training to customers and staff on product features, benefits, and uses.
• Produce a monthly report on past performance against the budget and future plans for product development. Report back on competition, key market information, and any complaints from customers.
• In conjunction with the Regional Managers, formulate budgets and plans for agreement with GSM, and implement them by coordinating the various activities of the company to ensure the.achievement of performance targets.
• Creating presentations for potential customers highlighting products' features and benefit

• Achieved consistent success in surpassing sales targets by utilizing strategic approaches and building strong client connections.
• Spearheaded effective cold calling techniques leading to higher sales conversions.
• Enhanced efficiency of applicator onboarding
• Attained product segment goals and devised strategies for the introduction of new products
• Monitored and updated sales funnel tracking and project progress regularly.
• Ensured compliance with company policies regarding pricing, promotions, warranties, returns.
• Negotiated contracts with new clients while maintaining existing business relationships.
• Established relationships with key customers, vendors, and distributors in the area.
• Prepared detailed reports analyzing regional market conditions and progress toward goals.
• Analyzed sales data to identify trends and areas for improvement.

• Implemented successful strategies for direct sales to achieve business objectives
• Increased key accounts efficiency
• Expanded customer base among Builders and Contractors.
• Ensured timely reporting.
• Ensured compliance with safety regulations and company policies.
• Communicated regularly with customers to gain insights into their needs.
• Appointed new applicators

• Implemented nationwide marketing strategies in Bangladesh and India for successful implementation of cement additive.
• Guided and supervised a team to successfully reach their goals
• Provided technical support during plant trials, optimizing cement additive performance
• Analyzed and assessed customer complaints
• Collaborated with QC Chemist to evaluate cement additive at lab scale.
• Provided customer requirements inputs to the Technical team for new product development and assisted in the process.
• Contributed to implementing the business plan with guidance from the Product Segment Manager
• Developed and maintained ongoing competitor analysis documentation
• Conducted regular performance reviews for employees to identify areas of improvement.

• Implemented innovative grinding aid solution in multiple cement plants across Eastern India and Bangladesh.
• Maintained strong customer focused attitude resulting in successful client retention while working with Fosroc in a highly competitive environment.
• Successfully executed implementation of Grinding Aid in VRM, yielding favorable outcomes.
• Adhered strictly to ethical standards while dealing with customers during the sales process.
• Negotiated pricing terms with clients while ensuring maximum profitability for the company.
• Created marketing materials such as brochures, presentations, videos, and webinars to promote products.
• Maintained accurate records of all contacts with customers using a CRM spreadsheet software
• Collaborated with other departments such as Marketing, Finance, Logistics. to ensure smooth functioning of operations.
• Organized trade shows and exhibitions to showcase products and services to prospective clients.

• Conducted admixture field trials and delivered technical service support to both existing and new customers
• Implemented affordable solutions to boost sales performance.
• Performed various types of testing related to cement additives, including both lab and field work.
• Conducted lab and plant scale trials at various customer plants
• Provided technical support to Marketing as needed.
• Provided trial batch manufacturing support to production.

Executed management-directed customer-planned sales strategies, company marketing programs, and customer service initiatives.

Technical study and preparation of a feasibility report of the plant before recommending the products to the clients.

Personnel leadership for products, plant, and Lab trials in compliance with the standard protocol during the 'selling process'.

Provided technical service support to existing customers.

Responsible for generating inquiries, proposal submission, bidding proposal preparation, etc.

Actively contributed to promoting products through Training, Presentation and Seminar at client end

Managed and executed commercial aspects of after sales activities including ensuring timely payments and collecting taxation related documents.