Souradip Chakraborty
New Delhi
Summary
Dynamic Influencer Marketing Manager and Founding Member of OP CAP with 5+ years of experience driving growth for 50+ brands. As P&L Lead, I successfully managed category growth and revenue, leveraging strategic campaign execution and data-driven insights to achieve business objectives. Skilled in team leadership and development, fostering high-performing teams to deliver impactful, multi-platform campaigns. Adept at managing end-to-end campaign lifecycles, negotiating influencer contracts, and aligning marketing strategies with overall company goals to maximize profitability and brand visibility.
Overview
2025
2025
years of professional experience
5
5
years of post-secondary education
4
4
Languages
Work History
Founding Member - OP CAP
OpraahFx
06.2024 - Current
- Developed and led India’s largest creator accelerator program (CAP), focused on scaling creators across 4 categories: Fashion, Lifestyle & Beauty, Gaming, Fitness, and Travel.
- Strategized and executed the growth of CAP from inception to execution, driving collaborations and partnerships across multiple categories.
- Managed brand servicing and campaign execution for over 40+ brands, ensuring seamless campaign delivery and performance.
- Onboarded and nurtured a network of 300+ creators, cultivating partnerships and fostering long-term growth in the influencer space.
- Key brands serviced : Nykaa, Quench, Coolberg, Muscleblaze, GNC, Fast&Up, Plix, Dot&Key, Mama Earth, Innisfree, Spotify, Indigo, and many more.
- Successfully built partnerships and relationships between brands and creators, resulting in impactful, large-scale influencer campaigns.
- Managed P&L for the category and focused on growth and revenue
Category Manager and Client Servicing
Collective Artists Network
6 2022 - 03.2024
- Managed the communities for Fashion & Lifestyle, Gaming, and Technology.
- Onboarded and trained 2,000 creators for Big Bang Social.
- Planned and executed the Big Bang Social City Ambassador Program.
- Hired and trained 100 City Ambassadors for CAP.
- Planned and executed Creator XP - Curated experiences for creators in association with brands, clubs, and cafes.
- Brand Servicing and Influencer marketing, including celebrity campaigns.
- End-to-end servicing and solutions for brands.
- On-ground activations for brands and influencers.
- Key brands serviced : ITC, Oppo, Heineken, Zomato, Swiggy, Boat, Budweiser, Power Gummies, Cera, and more.
Community Head
GoodGame1 (GG1)
06.2021 - 05.2022
- Managed and engaged a community of 2,000+ gamers, driving growth and active participation.
- Onboarded, trained, and led 1,000 Campus Ambassadors from 200 colleges across 15 cities, enhancing brand presence and campus outreach.
- Spearheaded the category and execution of gaming tournaments in 100+ colleges, increasing engagement and brand visibility.
- Directed the content and strategy for all GG1 Instagram gaming pages, growing follower base, and optimizing platform engagement.
Program Manager
Woovly
12.2019 - 06.2021
- Hired and trained 1,000 influencers for Woovly - Key Opinion Leader (KOL) program.
- Generated sales equivalent to more than 30 lacs for Woovly commerce platform.
- Planned and executed the Student Woovly Ambassador Program (SWAP).
- Onboarded and trained 3,000 Campus Ambassadors from 500 colleges across 20 cities.
- Planned and executed social media and youth marketing campaigns for brands like Crocs, Snapchat, Planet Superheroes, and more.
- I was responsible for handling all the Instagram pages of Woovly.
- Initiated more than 1 million app downloads for Woovly through the SWAP program.
Campus Ambassador
Kolkata Knight Riders
03.2020 - 12.2020
- Social media amplification of KKR
- Hosted watch parties for ambassadors.
Campus Representative
Tinder
06.2019 - 08.2020
- Social media amplification of Tinder and Tinder U.
- On-ground representation of the brand.
- Task Force - Planned and executed on-ground campaigns for Tinder.
- Created unique and engaging content for a range of social media platforms, including Twitter and Instagram.
Network Head
Viacom18 Media Private Limited
06.2018 - 06.2020
- Managed a team of 100 Campus Ambassadors in Kolkata for the Campus Inc Program.
- Social media amplification of brand properties.
- Managed on-ground representation of the brand.
- Handled the brand media creatively and responsibly for Viacom 18.
- Helped in getting college association for various brand activations - MTV Roadies, Engage Freshers' Party, MTV Supermodel of the Year, MTV Jam Fest, and more.
- Handled the brand's social media accounts creatively and responsibly for Viacom18 and Campus Inc.
- Actively promoted the brands within their respective universe.
Campus Ambassador
Saregama India Ltd.
06.2018 - 05.2020
- Social media amplification of brand properties.
- On-ground representation of the brand.
- Movie and music marketing.
- Initiated app downloads and reviews for the Saregama Carvaan app.
Marketing Intern
Payabbhi (RS Software)
06.2019 - 08.2019
- Collaborated with team members to help expand marketing channels.
- Consulted with product development teams to enhance products based on customer data.
- Developed ads targeting specific users for key promotions.
- Helped with planning and hosting of marketing events.
- Performed market analysis and researched latest trends.
- Created unique and engaging content for a range of social media platforms, including Facebook and Instagram.
- Handled social media accounts for Payabbhi.
Marketing Intern
Jio
06.2017 - 08.2017
- Planned and executed campaigns for Ajio.
- Collaborated with team members to help expand marketing channels for Jio.
- Consulted with product development teams to enhance the JIO app based on customer data.
- Contributed to mock-ups, email campaigns, and social media content.
Education
MBA - Marketing and Finance
Amity University
Kolkata 01.2018 - 01.2020
Bachelor of Science - Statistics
Amity University
Kolkata 01.2015 - 01.2018
Skills
Community Management
Team Leadership & Development
Operations Management
Client Management
Campaign Planning & Execution
Revenue Growth & Profitability
P&L Ownership
Event Management
Digital Marketing
Hobbies
Blogging
Gaming
Traveling
Reading
Dancing
Timeline
Founding Member - OP CAP
OpraahFx
06.2024 - Current
Community Head
GoodGame1 (GG1)
06.2021 - 05.2022
Campus Ambassador
Kolkata Knight Riders
03.2020 - 12.2020
Program Manager
Woovly
12.2019 - 06.2021
Campus Representative
Tinder
06.2019 - 08.2020
Marketing Intern
Payabbhi (RS Software)
06.2019 - 08.2019
Network Head
Viacom18 Media Private Limited
06.2018 - 06.2020
Campus Ambassador
Saregama India Ltd.
06.2018 - 05.2020
MBA - Marketing and Finance
Amity University
01.2018 - 01.2020
Marketing Intern
Jio
06.2017 - 08.2017
Bachelor of Science - Statistics
Amity University
01.2015 - 01.2018
Category Manager and Client Servicing
Collective Artists Network
6 2022 - 03.2024
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