Souradip Chakraborty

• Founded and led strategy for OP CAP — India’s largest creator accelerator program.
• Onboarded and nurtured 500+ creators, scaling the community across categories including fashion, fitness, lifestyle, and gaming.
• Headed the Talent Management team, overseeing daily operations, retention, and growth.
• Managed P&L and revenue ownership for the entire category, driving sustainable business growth.
• Built and led a 30+ member team of Talent Managers — trained, mentored, and upskilled to ensure seamless execution and client satisfaction.
• Executed 500+ influencer campaigns across Instagram, YouTube, and other platforms.
• Worked with 100+ brands, delivering integrated influencer marketing and client servicing solutions.
• Key brand partnerships: Samsung, Nykaa, Nykaa Man, Style Up, Vivo, Netflix, Gillette, Lenskart, Snitch, Dot & Key, Kapiva, and more.
• Led on-ground creator activations and brand events, ensuring community engagement and brand recall.

• Built and managed creator communities across Fashion, Lifestyle, Gaming, and Technology categories.
• Onboarded and trained 2000+ creators under the Big Bang Social network.
• Led the Big Bang Social City Ambassador Program, training and deploying 100+ college ambassadors for creator growth and campus-based activations.
• Strategized and executed “Creator XP” experiences, curating offline events in partnership with cafes, clubs, and brands to boost creator-brand engagement.
• Handled end-to-end client servicing and campaign execution, including celebrity-led influencer campaigns.
• Owned influencer marketing execution for 360° brand campaigns — from shortlisting to reporting.
• Spearheaded on-ground activations and experiential campaigns for creators and brands.
• Key brand collaborations: ITC, Oppo, Heineken, Zomato, Swiggy, Boat, Power Gummies, Cera, and more.

• Built and managed a thriving gaming community of 2000+ gamers across India.
• Onboarded and trained 1000+ Campus Ambassadors from 200+ colleges across 15 cities.
• Conceptualized and executed gaming tournaments in 100+ colleges, significantly boosting student engagement.
• Led all social media operations for GG1’s Instagram gaming pages, driving both creator and audience traction.
• Played a pivotal role in grassroots-level community development and brand partnerships through gaming.

• Recruited, trained, and managed 1000+ Key Opinion Leaders (KOLs) under Woovly’s influencer program.
• Drove over ₹30L+ in sales through creator-led campaigns for the Woovly e-commerce platform.
• Collaborated with influencers for performance-driven content and commerce initiatives.

• Led social media amplification of Kolkata Knight Riders during the IPL season through college and youth communities.
• Hosted virtual watch parties and community events to drive fan engagement among campus ambassadors.
• Drove creator-led fan content and interactive campaigns to grow KKR’s youth outreach.
• Facilitated on-ground and online amplification of brand-led IPs and initiatives.

• Led social media marketing and community amplification for Tinder and Tinder U in college networks.
• Served as the on-ground brand face in college festivals, youth events, and student-led experiences.
• Part of Tinder India’s Task Force — conceptualized and executed high-engagement offline campaigns and events.
• Created and curated engaging content for Instagram and Twitter that resonated with Gen Z audiences.
• Played a key role in growing Tinder’s cultural relevance among college students in Tier 1 and Tier 2 cities.

• Managed a team of 100 Campus Ambassadors in Kolkata for Campus Inc Program.
• Social media amplification of brand properties.
• Managed on ground representation of the brand.
• Handled the brand media creatively and responsibly for Viacom 18.
• Helped in getting college association for various brand activations - MTV Roadies, Engage Freshers' Party, MTV Supermodel of the Year, MTV Jam Fest and more.
• Handled the brand social media accounts creatively and responsibly for Viacom18 and Campus Inc.
• Actively promoted the brands within their respective universe.

• Social media amplification of brand properties.
• On ground representation of the brand.
• Movie and music marketing.
• Initiated app downloads and reviews for the Saregama Carvaan app.

• Collaborated with team members to help expand marketing channels.
• Consulted with product development teams to enhance products based on customer data.
• Developed ads targeting specific users for key promotions.
• Helped with planning and hosting of marketing events.
• Performed market analysis and researched latest trends.
• Created unique and engaging content for range of social media platforms including Facebook and Instagram.
• Handled social media accounts for Payabbhi.

• Planned and executed campaigns for Ajio.
• Collaborated with team members to help expand marketing channels for Jio.
• Consulted with product development teams to enhance the JIO app based on customer data.
• Contributed to mock-ups, email campaigns and social media content.