Souradipa Ghosh

Leading Women's Lingerie and Sleepwear Category at Myntra owing end-to-end a business of 1200Cr+ having 40.7% YoY growth FY24'–25'

• Maximized OR business turnover by 15.8% YoY by refining assortment strategy and launching top-selling SKUs based on customer insights and market trends hence meeting 106.2% PvA and sessions by 102%
• Led Brand Campaigns and Fests boosting category traffic by 26% and improving conversion rates by 40% in C2(repeat cx base) and 18.2% for C0(new cx base) in Q3–Q4.
• Conducting weekly presentations to senior leadership on category KPIs, prepare Category's monthly Deck, Brand Level Plan for HRDs and curate yearly AOPs
• Managed private labels like Sanskruti Homes, Zeyo, Claura etc building exclusive lines leading 130bps improvement in sleepwear market; Onboarded 46 MP Brands for Tier2 and Tier3.
• Streamlined OR(Myntra Direct) Inventory for Innerwear business for top national brands like Jockey, VanHeusen, Marks & Spencer, Amanté, Clovia, Zivame etc. who gained market share by 12.23% over LY and hitting GM targets by 24%
• Participated in 28 national trade shows, building brand awareness, and networking with partners.

• Oversaw Media competitive monitoring and pricing strategy team of 15 meeting 9/30GOALS for US, MX, CA, JP, ES, IT, DE, FR, and UK.
• Implemented streamlined SOP, enhancing operational efficiency by 8% keeping price sharp and achieved 18.29% increase in productivity
• Owned and reported Amazon pricing adoption projects like BREW:84.6% and SPARK:92.1% for 3P Sellers. Achieved 200bps price match improvement for US, IN, UK, and DE, while reducing 12% NVAs
• Partnered with SMAC to secure best deal ASINs for Prime, Black Friday, Halloween, EU Spring Sale, and Christmas Sale achieving 100% optimization of 76K sale nodes with 41K incremental matches by 2022
• New Initiates include collaborating with automation teams to develop scalable solutions in 3P; including Marketplace Setup, Search and Match Key Identification and Seller Tag for IC Competitors.

• Led team of 30 meeting SLAs and quality goals that helped brand owners from fraudulent activities of 3P sellers
• Implemented Just Do It initiatives and Kaizen methods, optimizing business solutions for increased productivity and saving 15 head count in Q2 with valuation $87,835
• Hired, mentored, and onboarded Quality Specialists to handle 250+global BQ audits
• Tracked, analyzed, and improved schedule conformance for WW Catalog teams, increasing effectiveness from 65.43% in Q1 to 90.23%in Q3.

• Managed a Retail Business team(12) associates that prevents abusive seller activities in the platform
• Drove IPH analysis project, resulting in a 26% reduction in incoming volume through automation.
• Implemented the '2 for 1' Initiative, reducing idle time and improving utilization rate by 8.7%.
• Contributed to Change Management Communications using ADKAR model and launched 12 successful editions for the Hall of Fame Program as well as curated WW Reported Abuse Wiki.

• Led Inbound CS operations team for US, UK, and IN with 20 associates handling Voice, Chat, Email, and Message Us
• Implemented Escalation Strategy for 2500+ contacts for both online and offline customers through Chat
• Partnered with HR to identify and address performance-related exits, curbing 12.3% of involuntary turnovers
• Curated Parking Policy for North American business to bring 26% improvement in for Message Us medium of customers.