SOURAJYOTI DATTA
New Delhi
Summary
Dynamic and performance-driven business professional with high integrity, strong work ethic and great leadership skills. Meticulous and resourceful Business Manager with proven success leading productive teams, controlling budgets, networking to drive growth initiatives and marketing to maximize brand outreach.
Overview
3
3
years of professional experience
Work History
Lead-Production Lifecycle
Xerox India Limited
10.2021 - Current
- Developed and implemented operational strategies to maximize efficiency, reduce costs, and improve customer satisfaction.
- Coordinated activities between different departments to ensure successful completion of projects.
- Analyzed financial data to make informed decisions on cost savings initiatives.
- Provided leadership and guidance to subordinate managers and supervisors.
- Maintained budgeting documents for accurate tracking of expenses.
- Reviewed contracts with vendors to ensure compliance with regulations and terms and conditions.
- Conducted performance reviews for direct reports and provided feedback for improvement opportunities.
- Developed training programs for new employees as well as existing staff members.
- Resolved customer service issues in a timely manner while maintaining high levels of customer satisfaction.
- Oversaw the implementation of new technology solutions designed to streamline processes.
- Monitored inventory levels to ensure adequate stock was available at all times.
- Facilitated meetings with key stakeholders to discuss progress towards objectives.
- Identified areas where process improvements could be made resulting in increased productivity.
- Negotiated contracts with suppliers ensuring best value pricing options were secured.
- Ensured compliance with applicable laws, regulations, industry standards.
- Analyzed data trends and identified potential risks or opportunities associated with operations.
- Established operational guidelines and identified opportunities for improvement.
- Communicated clear and consistent messages regarding departmental goals to produce desired results.
- Enhanced customer service and satisfaction through policy and procedural changes.
- Contributed to organizational strategic direction to improve products and services.
- Promoted products, increasing customer base and market share.
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
- Created effective business plans to focus strategic decisions on long-term objectives.
- Implemented successful business strategies to increase revenue and target new markets.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
- Directed or coordinated financial or budget activities to fund operations and maximize investments.
- Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
- Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
- Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
- Implemented campaigns and promotions to help with developing goods and services.
- Developed, implemented and optimized digital marketing campaigns across all channels including SEO, PPC, Social Media and Email Marketing.
- Created content strategy plans that included blog posts, videos, podcasts and webinars to drive organic search growth.
- Analyzed website traffic, user engagement metrics and other performance data to identify areas of improvement for online presence.
- Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency.
- Directed the organization's daily operations, ensuring compliance with applicable laws and regulations.
- Recruited, trained, supervised, evaluated and mentored staff members.
- Identified opportunities for improvement in operational performance metrics.
Head of Sales and Marketing
Sharp Business Systems India Pvt. Limited
New Delhi
12.2020 - 09.2021
- Developed and implemented sales and marketing strategies to increase revenue.
- Identified key target markets and developed growth plans for each market segment.
- Managed the development of new products, pricing structures, promotional materials, advertising campaigns, and other marketing initiatives.
- Created annual sales targets and monitored performance against goals.
- Analyzed customer data to identify trends in buying habits.
- Directed staff to create effective sales presentations that delivered maximum impact.
- Collaborated with designers on product packaging design and branding initiatives.
- Coordinated with external vendors to ensure successful execution of marketing campaigns.
- Developed relationships with media outlets to secure favorable coverage for company's products and services.
- Provided guidance on best practices in customer service management.
- Monitored competitor activities and identified opportunities for improvement in our own offerings.
- Conducted regular market research surveys to gather feedback from customers, prospects about their needs, wants, expectations.
- Organized trade shows, conferences, seminars, webinars., to promote company's services and products.
- Reviewed product performance metrics such as cost-effectiveness and profitability margins.
- Evaluated the effectiveness of current sales techniques and made adjustments where necessary.
- Hired, trained, mentored and managed a team of sales personnel.
- Ensured compliance with all relevant laws and regulations pertaining to sales and marketing operations.
- Drafted reports summarizing key findings from market research activities.
- Formulated budgeting plans for various marketing projects.
- Built strong relationships with clients through regular communication and follow-ups.
- Worked closely with clients to identify needs and challenges and provided solutions-oriented campaign themes.
- Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
- Monitored competitor products and services and maintained relationships with industry influencers and key strategic partners to identify improvement areas and grow customer base.
- Established and maintained consistent and vibrant corporate image through product lines, represented company at trade events and developed strategic relationships with key prospects.
- Evaluated leads obtained through direct referrals, lead databases and cold calling.
- Pursued and generated revenue through outside sales and marketing efforts by relentlessly identifying, developing and targeting new business partnerships.
- Planned and oversaw print advertising and social media and recommended product positioning strategy to attain long-term market share.
- Maintained and verified accurate records of pricing, sales and activity reports submitted by account managers.
- Created sales volume reports to reflect overall business trends and business vertical trends.
- Conducted customer needs analysis to build connections with Fortune 500 companies and diversify revenue channels.
- Recruited account managers based on criteria agreed upon by senior management for seamless corporate consistency.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Collaborated with other departments to coordinate strategic marketing activities.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Supervised creation of marketing materials and collateral.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Coordinated marketing events for showcasing product and service offerings.
- Collected and analyzed market research data for use in forecasting.
- Delivered marketing strategy updates to upper-level management.
- Conducted research to determine ideal markets for products and services.
- Prepared marketing campaign budgets with finance personnel.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
Education
MBA - Marketing
Indian Institute of Foreign Trade
New Delhi03-2010
Skills
- Strategic planning and execution
- Strategic Planning
- Leadership training
- Process Improvement
- Operational Efficiency
- Cost Control
- Resource Allocation
- Business Management
- Inventory Management
- Performance Improvement
- Contract Administration
- Sales Tracking
- Customer Service Management
- Data Analysis
- KPI Tracking
- Revenue Generation
- Business Forecasting
- Customer Retention
- Employee Development
- Problem-solving aptitude
- Change Management
- Operations Management
- Cost analysis and savings
- Goal Setting
- Team Collaboration
- Problem-Solving
- Client Account Management
- Profit and loss accountability
- Marketing Strategies
- Continuous Improvement
- Financial Administration
- Relationship Building
- Sales Coaching
- Teamwork and Collaboration
- Delegating Work
- Attention to Detail
- Training Management
- P&L Administration
- Effective Communication
- Marketing automation
- Competitor Analysis
- Sales Pipeline Management
- Product positioning
- ROI Analysis
- Metrics Tracking
- Product Promotion
- Performance Tracking
- Marketing Plan Development
- Sales Presentations
- Budget Development
- Competitive Analysis
- Salesforce CRM Software
- Contract Negotiation
- Strategic Marketing
- Market Trends Analysis
- Sales Forecasting
- Pricing Strategies
- Team Recruiting and Hiring
- Marketing Program Management
- Cross-departmental Alignment
- Strategic Planning and Alignment
- Service Promotion
- Campaign Performance Tracking
- Budget Forecasting
- Training and Onboarding
- Event Coordination
- P&L Management
- Client Relationship Management
- Content Development
- Business Needs Analysis
- Proposal Development
- Product Lifecycle Management
- Microsoft Office
- Decision-Making
- Calendar Management
- Customer Relationship Management
- Project Management
- Marketing strategy
- Team building
- Social Media Platforms
- Campaign Planning
- Training and Development
- Campaign Management
- Customer Segmentation
- Segmentation strategy development
- Salesforce CRM
- Social Media Marketing
- Adobe Creative Suite
- Search Engine Optimization (SEO)
- Customer Service
- KPI Management
- Delivering Presentations
- Multi-channel marketing
- Pay-per-click advertising
- Digital Media
- Search Engine Optimization
- Performance Evaluation
- Marketing programs
- Customer Engagement
- Team Leadership
- Email marketing campaigns
- Product marketing
- Performance reporting
- Digital advertising
- Proposal Writing
- Technical sales
- Cross-Functional Teamwork
- Needs analysis
- Sales target setting
- Sales strategy
- Solution selling
- Task Prioritization
- Professionalism
- Upselling techniques
- Professional Demeanor
Timeline
Lead-Production Lifecycle
Xerox India Limited
10.2021 - Current
Head of Sales and Marketing
Sharp Business Systems India Pvt. Limited
12.2020 - 09.2021
MBA - Marketing
Indian Institute of Foreign Trade
Similar Profiles
ASHWANI BINDRAASHWANI BINDRA
Fixed Assets Management & Procurement at Pernod Ricard India Pvt LtdFixed Assets Management & Procurement at Pernod Ricard India Pvt Ltd
BARISH BARISH null
Quality Assurance Analyst at Xerox India Pvt LtdQuality Assurance Analyst at Xerox India Pvt Ltd
RAJESH MSRAJESH MS
Manager II IM Service Delivery /Senior Analyst - BRM (Global Application Production Operation) at Xerox Technology Services India LLPManager II IM Service Delivery /Senior Analyst - BRM (Global Application Production Operation) at Xerox Technology Services India LLP