Summary
Overview
Work History
Education
Skills
Certification
Interests
Photography
Timeline
Manager

Sourashish Rath

Marketer
Banglore

Summary

Goal-oriented professional with skills in sales strategy, marketing and customer relationship management. A gifted leader and a dedicated team player. Ready to tackle various responsibilities in a Social Media Consultant position.

Dedicated sales and marketing professional with proven success exceeding goals, retaining customers and maintaining strong reputation for customer satisfaction. Exceptional knowledge of Indian market conditions and extensive network of title, inspection and banking professionals.

Overview

3
3
years of professional experience
4
4
years of post-secondary education
3
3
Certifications

Work History

Social Media Advisor

Freelancer
Banglore
02.2022 - Current
  • Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
  • Created and maintained new marketing campaigns, brand promotions and product lines.
  • Identified social media trends and developments to influence PR strategies.
  • Boosted company's Twitter feed over 60% after improving content and adding twice-daily messages.
  • Used various market research tools and techniques to gather, analyze and interpret data.
  • Collaborated with cross-functional teams to develop and implement market research strategies.
  • Managed campaigns for various clients that consistently exceeded sales goals.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
  • Researched and evaluated potential new markets and products.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Developed questionnaires and facilitated focus group discussions.

Content Marketer

Freelancer
Bhubaneswar
03.2021 - 06.2022
  • Conducted ongoing usability tests to gauge effectiveness of content and analyze performance metrics.
  • Developed editorial calendar for each brand to determine budget allocation and distribution across websites, blogs, apps and social media platforms.
  • Used CANVA to create promotional and editorial graphics to accompany blogs and newsletters.
  • Developed market surveys and conducted focus groups to analyze customer purchasing patterns and preferences.
  • Wrote clean, well-polished copy to contribute to company social media platform and other marketing channels.
  • Partnered and managed team of 4 in-house and outsourced content editors, marketers and copywriters.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Met with vendors to assess products, inquire about services and negotiate pricing.
  • Designed and implemented advertising and public relations activities.
  • Maintained inventory of marketing literature, archive files and sample files.
  • Tracked trade show expenses to maintain budget.

Business Consultant

Eats & Bites , Cloud Kitchen
Bhubaneswar
02.2021 - 12.2021
  • Evaluated situations and delivered targeted solutions using various tools and resources.
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
  • Developed complete business plans and operational strategies for new and existing business.
  • Performed as consultant for startup business in areas of marketing .
  • Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Evaluated suppliers to maintain cost controls and improve operations.
  • Created and managed project plans, timelines and budgets.

Education

MBA - Marketing

Regional College Of Management
Bangalore
08.2022 - Current

Bachelor of Computer Applications - Computer Engineering Technology

Trident Academy of Creative Technology , UU
Bhubaneswar
09.2019 - 07.2022

Skills

    Google AdWords

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Certification

Licensed [Instagram Creator Advisor]]

Interests

Photography

Cinematography

Traveling

Writing Blogs

Photography

Dedicated and passionate Mobile Photographer with a keen eye for capturing authentic moments on the streets and documenting the vibrant tapestry of people's lifestyles. Specializing in portrait photography, I bring a unique blend of creativity and asthetic sensibility to my work. Recognized for my talent and commitment, I proudly received a nomination for the OnePlus Photo Society.

My portfolio reflects a diverse range of portraits and lifestyle shots, each telling a story and capturing the essence of the communities I explore. Proficient in leveraging mobile technology to produce high-quality images, I am committed to pushing the boundaries of visual storytelling. Whether framing a candid street scene or creating visually striking aesthetic compositions, I consistently strive for excellence in every shot.

Timeline

[Web Analytics], [Accenture]

07-2023

Licensed [Instagram Creator Advisor]]

02-2023

Swiss International Bootcamp

12-2022

MBA - Marketing

Regional College Of Management
08.2022 - Current

Social Media Advisor

Freelancer
02.2022 - Current

Content Marketer

Freelancer
03.2021 - 06.2022

Business Consultant

Eats & Bites , Cloud Kitchen
02.2021 - 12.2021

Bachelor of Computer Applications - Computer Engineering Technology

Trident Academy of Creative Technology , UU
09.2019 - 07.2022

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