Sourav Bhatt
Ludhiana
Summary
I’m a performance-focused digital marketer and founder of social media marketing agency DesignYatraa (Ludhiana). I help D2C brands scale revenue with data-driven paid media and high-impact creative: Meta, Google & Amazon PPC, plus WhatsApp and email funnels. I design ad creative and end-to-end campaigns — strategy → creative → execution → scale — for apparel, skincare and other D2C categories.
I’m also an SEO and full-stack digital marketing specialist, able to support organic growth, paid performance and conversion optimization across the funnel.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Skillto India
Ludhiana
02.2025 - Current
- Plan and execute comprehensive digital marketing strategies across SEO, social media, Google Ads, Meta Ads, and email marketing to drive brand growth and lead generation.
- Run and optimize paid advertising campaigns across Google and Meta platforms, focusing on maximizing ROI and lowering acquisition costs.
- Lead the optimization of Skillto's website and content for search engines.
- Conduct keyword research, implement on-page and off-page SEO strategies, and track improvements using Google Analytics and Search Console.
- Develop and manage high-quality, engaging content for social media, blogs, and email campaigns aligned with Skillto's brand voice and target audience.
- Track performance across all digital channels using tools like Google Analytics, Meta Business Suite, and SEMrush.
- Deliver monthly performance reports with insights and action plans to improve campaign effectiveness.
- Collaborate with design, content, and product teams to align digital marketing efforts with overall business goals.
- Stay up to date with the latest digital marketing trends and technologies to keep Skillto's strategies ahead of the curve.
- Developed digital marketing strategies to enhance brand visibility and engagement.
- Managed social media platforms, creating content and scheduling posts effectively.
- Conducted market research to identify trends and customer preferences for campaigns.
- Collaborated with design teams to produce promotional materials and advertisements.
- Analyzed website traffic using analytics tools to guide marketing efforts.
- Executed email marketing campaigns, optimizing content for target audiences.
- Led training sessions for junior staff on digital marketing best practices.
- Coordinated with external vendors for SEO and PPC advertising initiatives.
- Created content for websites, blogs, social media platforms, and online advertising.
- Developed and implemented digital marketing campaigns to increase brand awareness.
- Managed email marketing campaigns from conception to execution.
- Developed strategies for paid search campaigns across multiple channels including Google AdWords.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Analyzed consumer behavior data using analytics tools such as Google Analytics.
- Analyzed website traffic metrics and adjusted strategies accordingly.
- Optimized paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments.
- Assisted in the development of promotional materials such as banners, videos.
- Collaborated with creative teams to design visuals for digital marketing campaigns.
- Audited and optimized websites to verify proper performance, visibility and accessibility.
- Conducted A and B testing to improve user experience on websites.
- Developed marketing packages involving web design, remarketing campaigns, key phrase packages, and new media advertising campaigns to increase search engine optimization for clients.
- Monitored and reported on competitor digital marketing activities to identify opportunities for differentiation.
- Analyzed website traffic using Google Analytics to inform and adjust digital marketing strategies.
- Trained junior marketing staff on digital marketing tools, techniques, and best practices.
- Developed and implemented digital marketing strategies to increase brand awareness.
Digital Marketing Specialist
Safarwallah
Ludhiana
10.2024 - 02.2025
- Company Overview: Wayfarerwings Travels LLP.
- Working as Digital Marketing Specialist at Safarwallah.
- Wayfarerwings Travels LLP.
- Developed digital marketing strategies to enhance brand visibility and engagement.
- Developed targeted email campaigns to engage potential clients and generate leads.
- Utilized CRM tools to track lead interactions and manage follow-up activities.
- Designed landing pages and promotional materials for lead capture initiatives.
- Conducted research and identified potential leads through various online sources.
- Developed a strategy for targeted outreach campaigns to maximize lead generation efficiency.
- Applied lead generating methods in high number of cold calls per day.
- Developed and executed performance marketing strategies across multiple digital channels.
- Analyzed campaign performance data to optimize marketing efforts and drive engagement.
- Managed budget allocation for various digital advertising platforms effectively.
- Implemented A/B testing strategies to enhance ad effectiveness and user experience.
- Coordinated with creative teams to produce compelling marketing content for campaigns.
- Optimized campaigns based on data analysis to maximize ROI while meeting budget goals.
- Developed and implemented a comprehensive performance marketing strategy to meet business objectives.
- Conducted A and B tests to evaluate the effectiveness of different campaign elements such as copy, images, targeting.
- Contributed ideas for new product launches or special promotions aimed at increasing engagement levels among target audiences.
Digital Marketing Executive
ONS LOGISTICS INDIA PVT. LTD.
Ludhiana
09.2022 - 10.2024
- Working as a Digital Marketing Executive At ONS LOGISTICS INDIA PVT. LTD.
- Developed and implemented digital marketing strategies for logistics services.
- Managed social media presence to enhance brand visibility and engagement.
- Coordinated email marketing campaigns targeting potential clients in the logistics sector.
- Analyzed market trends to identify opportunities for service promotion and growth.
- Optimized website content for improved search engine rankings and user experience.
- Conducted competitor analysis to inform strategic marketing decisions and positioning.
- Maintained customer relationship management system for effective lead tracking and follow-up.
- Managed SEO activities including keyword research, link building and content optimization.
- Created content for website, social media accounts, email campaigns and other digital channels.
- Monitored performance of campaigns using analytics software such as Google Analytics.
- Collaborated with design teams to create visually appealing graphics for websites and social media posts.
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
- Worked closely with clients in order to understand their needs and develop tailored solutions accordingly.
- Analyzed customer feedback from various sources to improve user experience.
- Developed and implemented multi-channel digital marketing strategies.
- Executed paid search campaigns on platforms such as Google Adwords and Bing Ads.
- Developed promotional materials for webpages, emails, newsletters and other digital mediums.
- Assisted in coordinating logistics operations and inventory management activities.
- Supported team in tracking shipments and updating logistics databases.
- Collaborated with vendors to ensure timely delivery of materials and supplies.
- Participated in daily meetings to discuss transportation schedules and routes.
- Maintained accurate records of shipping documents and invoices.
- Helped streamline processes by documenting standard operating procedures for logistics tasks.
- Analyzed customer feedback to improve service quality standards.
Blogger, Freelance Founder
webpanda.online
Ludhiana
02.2018 - 03.2024
- Freelance Founder & Blogger
- Built and managed Webpanda Blog, focused on tech product reviews, latest tech news, and Paytm/Amazon coupon updates.
- Implemented comprehensive SEO strategies, including on-page, off-page, and technical SEO, along with backlink building and keyword optimization to improve organic visibility.
- Applied skills in content writing, affiliate marketing, and search engine optimization (SEO/OSE) to enhance reach and user engagement.
- Developed a strong interest in digital marketing through practical experience in content optimization, audience targeting, and brand growth.
Education
Bachelor of computer applications - Information Technology
Panjab University
Chandigarh04.2024
Skills
- Tableau
- Microsoft Power BI
- SQL
- Python (Programming Language)
- Data Analysis
- Digital Marketing Specialist
- Marketing
- Market Research
- Lead Generation
- Social Media Marketing
- Blogging
- Multimedia Marketing
- Campaigns
- Web Content Creation
- Start-up Consulting
- Marketing Operations
- Marketing Strategy
- Instagram Advertising
- Facebook Ads
- Media Strategy
- Media Buying
- Online Advertising
- Performance Marketing
- Media Planning
- E-Commerce Consulting
- Google Ads
- E-commerce Optimization
- Web Analytics
- DTC specialist
- Email marketing
- Brand management
- Lead generation
- Data-driven decision making
- Collaboration skills
- Time management
- Team leadership
- Marketing programs
- Marketing automation
- Web analytics
- Technical SEO
- Google analytics
- Customer relationship management (CRM)
- Brand strategy
- Project management
- Digital marketing
- Sales funnel optimization
- Email marketing campaigns
- Email distribution management
- Pay-per-click advertising
- Keyword research
- Chatbot marketing
- Competitor analysis
- Data analytics
- Campaign development
- Affiliate marketing
- Retargeting campaigns
- Copywriting Skills
- Audience targeting
- PPC campaign strategy
- ROI-driven strategies
Certification
Business and Marketing Strategies - University of London
Fundamental of Meta Advertising - IIDE
Complete Data Analyst Bootcamp From Basics To Advanced - Udemy
Languages
Hindi
First Language
English
Proficient (C2)
C2
Punjabi
Proficient (C2)
C2
My Philosophy
I believe in working professionally, passionately, and with complete dedication. My core principle is simple, to add real value to both my time and the business I work for. Every task I take on is driven by purpose, growth, and integrity.
Timeline
Digital Marketing Specialist
Skillto India
02.2025 - Current
Digital Marketing Specialist
Safarwallah
10.2024 - 02.2025
Digital Marketing Executive
ONS LOGISTICS INDIA PVT. LTD.
09.2022 - 10.2024
Blogger, Freelance Founder
webpanda.online
02.2018 - 03.2024
Bachelor of computer applications - Information Technology
Panjab University
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