Sourav Bhunia
Bhubaneswar
Summary
Dynamic marketing professional with a proven track record at United Spirits Limited, excelling in market analysis and promotional execution. Adept at vendor management and budget oversight, I leverage strong time management skills to drive brand visibility and sales conversions. Committed to delivering impactful marketing strategies that enhance ROI and foster business growth.
Overview
21
21
years of professional experience
Work History
State Customer Marketing Executive
United Spirits Limited
Odisha/Jharkhand
08.2023 - Current
- Conducted extensive market visits, identifying high-potential outlets and finalizing locations in collaboration with the sales team
- Managed installation, maintenance, and branding of vendor outlets, ensuring timely execution of promotional activities
- Developed innovative signage solutions (e.g., racks, main shop signage, and gondolas) to enhance brand visibility.
- Ensured smooth documentation and monitoring of stock registers, invoices, POs, and sales team attendance
- Executed point-of-sale materials (POSMs), display units, and shelf branding as per contractual agreements.
- Partnered with the Sales & Customer Marketing Manager (SCMM) to design and implement brand communication strategies.
- Coordinated with vendors to ensure seamless execution of signage and promotional materials across the state.
- Identified key outlets for brand activations, optimizing visibility and consumer engagement.
- Leveraged outlets as marketing touchpoints to drive brand awareness, imagery, and sales conversions.
- Coordinated with third-party agencies for budget allocations, ensuring efficient and compliant fund utilization.
- Managed financial processes related to claims, rental contracts, and promotional spends at the state level.
- Tracked and reported performance metrics, offering actionable insights to improve marketing and sales strategies.
- Conducted competitor analysis to refine trade marketing initiatives and optimize market spend effectiveness.
- Trained and mentored third-party field execution teams, ensuring high performance in promotional activities.
- Conducted structured training programs for promoters, aligning their efforts with incentive schemes.
- Maintained close collaboration with sales teams, reinforcing marketing activity standards through regular communication.
Marketing MIS & Audit
United Spirits Limited
Kolkata/West Bengal
04.2007 - 07.2023
- Repared and maintained Marketing Budget vs. Spend Reports to track expenditures and optimize financial planning.
- Created and processed Purchase Orders (POs) in Ariba, ensuring timely approvals and follow-ups for seamless execution.
- Generated vendor codes as per management guidelines, facilitating smooth onboarding and transactions.
- Audited vendor invoices to ensure accuracy and compliance with budget allocations.
- Reconciled Marketing Spends with SAP, verifying transactions and submitting accurate financial reports to management.
Marketing MIS
Shaw Wallace & Company Limited
Kolkata/West Bengal
09.2004 - 04.2007
- Created Purchase Orders in system basis vendor estimate & settled on time
- Circulated various Budget vs Spends report to management
- Done audit of various vendor Invoices
Education
Bachelor of Commerce -
Calcutta University
01.2004
Skills
- Market analysis
- Promotional execution
- Sales support
- Vendor management
- Budget management
- Data tracking
- Business development
- Strategic marketing
- Strong time management
- ROI analysis
- Marketing plans
- Hard Working
- Good manners
Hobbies and Interests
- Playing chess/cards
- Travelling
Timeline
State Customer Marketing Executive
United Spirits Limited
08.2023 - Current
Marketing MIS & Audit
United Spirits Limited
04.2007 - 07.2023
Marketing MIS
Shaw Wallace & Company Limited
09.2004 - 04.2007
Bachelor of Commerce -
Calcutta University
Similar Profiles
ARUN ANTONYARUN ANTONY
Territory Sales Representative at United Spirits LimitedTerritory Sales Representative at United Spirits Limited
RAMESH CHANDRA SHARMARAMESH CHANDRA SHARMA
Executive In Charge of Production at UNITED SPIRITS LIMITEDExecutive In Charge of Production at UNITED SPIRITS LIMITED
ASHISH KUMAR SRIVASTAVAASHISH KUMAR SRIVASTAVA
Assistant Manager (Asset Care and Engineering) at M/s United Spirits Limited (Diageo India)Assistant Manager (Asset Care and Engineering) at M/s United Spirits Limited (Diageo India)